Spendfulness is the new word around YNAB, but the concept goes back to the beginning of the company... and even before the company itself. In today's episode, Jesse recounts the very early days of YNAB, when the budgeting method was just a spreadsheet. Jesse realized that the spreadsheet was enforcing a set of behaviors, or "rules," around money and that those rules were the foundation of what is now referred to as the YNAB method. YNAB is more than a spreadsheet, and more than a software tool, it is a set of principles for managing money and, more importantly, learning about yourself. Knowing thyself is at the heart of spendfulness, and as it turns out, living spendfulness is what YNAB was about the whole time!

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