Spikes Excitement Talks

In this episode, Greg Lombardo VP Global Marketing at Tupperware, shares how great brands don’t just grow—they evolve. From reinventing Transformers into a storytelling powerhouse to redefining Play-Doh and rediscovering the emotional core of Tupperware, Greg breaks down what it really takes to unlock a brand’s full potential.

Tune in for a deep dive into creativity, strategy and the art of staying true to your brand while thinking bigger than your category.

In this episode, Leonora Scarpa, VP at Procter & Gamble, shares what it really takes to build brands in a world where commerce, technology and human behavior are constantly evolving.

From a 20+ year journey across innovation, digital commerce and brand building, Leonora reveals why true growth starts with curiosity and why the future of marketing depends on staying deeply connected to real human needs.

A conversation on leadership, mentorship, purpose and how to integrate creativity, data and commerce without losing the human at the center.

From the Greek special forces to McKinsey, P&G, Samsung, and until recently CMO at Electrolux—Nikos Bartzoulianos shares a powerful perspective on what it takes to build brands and careers that stand out.

This episode dives into the importance of bold choices, authenticity and emotional connection in a world overloaded with options. Nikos explains why great brands don’t just compete on features, but on meaning and why being different beats being better.

Tune in for a conversation about discipline, storytelling, cultural intelligence and the human edge in marketing.

In this episode, David Dowgiello, Director Global Social Media at Adidas, shares his journey from aspiring sports journalist to shaping global brand conversations at one of the world’s most iconic companies.

From early days in digital advertising to pivotal roles at Twitter and TikTok, David reflects on building a career at the intersection of culture, technology and sport. He also opens up about moving to Germany, navigating personal setbacks, and why embracing the “underdog mindset” can unlock bold, creative work.

Tune in for a energetic conversation about risk, resilience and doing work that genuinely excites you.

In this episode, Gordon hosts Jason Holzman, former Senior Vice President, Creative & Production at Macy’s.
He shares his unconventional journey from studying literature at Harvard University to leading creative strategy at global brands like NBCUniversal and Macy's.

Jason unpacks how storytelling sits at the heart of marketing, why learning “on the job” can be your greatest advantage, and how the future of branding lies at the intersection of entertainment, retail and immersive experiences.

Tune in to get insights on leadership, creative feedback and why in an AI-driven world, human authenticity may become the most valuable currency of all.

In this episode, Valda Coryat, VP Marketing Consumer Products & Branded  Food Service at McCormick & Company, shares her journey from an MBA at Columbia University to leading marketing across global giants like Colgate-Palmolive, Heineken and now McCormick & Company.

Valda dives into the power of mentorship, the transition from functional to emotional branding, and why trust is the real foundation of great careers. She also explores the shifting dynamics between brands, retailers, and consumers, and what it takes to build brands that endure for generations.
Tune in to get insights about how a world shaped by AI and rapid change, the marketers who win will be those who stay human, intuitive and relentlessly curious.

In this episode, Gordon hosts Gaurav Datta, Global VP Personal Care at Unilever who shares how he balances legacy, innovation and consumer obsession across billion-dollar brands. 

So what does it take to lead some of the world’s most iconic brands into the future—without losing what made them iconic in the first place? From leadership lessons to the end of “lazy marketing,” this is a deep dive into what modern brand building really demands.

Tune in to learn how to grow legacy brands, lead through complexity, and win attention in a world where just stopping the scroll is already a victory.

In this episode, Gordon Euchler speaks with Thomas Ullram, Global Marketing Director for Taste & Wellbeing at Givaudan. With more than 25 years in the food and beverage industry—from Kraft Foods to flavour houses—Thomas shares how curiosity, consumer insight, and bold marketing shape the future of what we eat and drink. They explore the fast-changing world of flavours, the power of provocative brands, and why the most valuable career lessons often come from the toughest bosses.

Tune in to hear why understanding consumer curiosity, embracing change and even learning from the bosses you didn’t like can shape a truly flavorful career.

In this episode, Dave Cobban speaks with Sierra Thomas, Head of Brand Innovation at Crocs. Starting with a background in fine arts and art history, Sierra found her path into marketing just as social media was emerging as a powerful business tool. She shares how creativity, curiosity, and agile thinking shape modern brand building—from rapid-response marketing to culturally relevant campaigns. The conversation explores agency vs. brand-side life, the power of mentorship, and why the future of marketing may actually be more human and more “in real life” than ever before.

Tune in to learn how creativity, culture, and agile thinking help brands move at the speed of the internet and why the future of marketing may be more human than ever.

In this episode, Gordon talks with Nikita Kucheryavy, Digital Activation Head at Mars Petcare, about his journey from professional ballroom dancer to a decade-long career at Mars.

Nikita shares how the company’s culture and values shaped his path, what it means to work at the intersection of retail media, marketing, and e-commerce, and why embracing change—especially in the age of AI—is essential for marketers today.

Tune in to get how curiosity, purpose and adaptability fuel long-term growth.