In this episode of Spikes Excitement Talks, Gordon sits down with Suzanne Powers, Founder and CEO of Powers Creativity and former Global Chief Strategy Officer and President at McCann Worldgroup. With a career that has shaped some of the most iconic agencies—including TBWA, Crispin Porter + Bogusky, and McCann—Suzanne shares her journey through the world of brand strategy, creative transformation, and what it truly takes to power creativity.

They explore the impact of disruption as a strategic tool, the importance of embedding creativity at every level of an organization, and how brands can create culturally resonant work. Suzanne also reflects on the evolving creative landscape, why the best strategies are never built in isolation, and how bold thinking can drive meaningful change.

Tune in for an inspiring conversation on the future of creativity, leadership, and why starting a “selfish company” might just be the best career move.

In dieser deutschen Special-Folge des Spikes Excitement Talks, spricht Host Gordon mit Tim Alexander. Tim ist CMO bei der Deutschen Bank und hat eine gemeinsame Vergangenheit mit Gordon bei der Agentur Grey. Die beiden sprechen über Tims Karriereweg zu seiner aktuellen Position und den aktuellen Brand-Turnaround bei der Deutschen Bank.

In this episode of Spikes Excitement Talks, Gordon sits down with Alexander Ewig, Senior Vice President of Marketing and Sales at AIDA Cruises. With a career spanning from founding a digital agency in the early days of the internet to leading marketing and sales at major brands like MediaMarkt-Saturn, Alexander shares his unique journey into the industry and how it shaped his innovative approach to brand leadership.

They discuss the synergy between marketing and sales, the complexities of the cruise industry, and the joy of working in a business that sells happiness—helping people enjoy the best time of the year. Alexander also delves into the exciting potential of AI, from revolutionizing customer service to transforming creative production, while reflecting on the enduring importance of human connection in shaping memorable experiences.

Tune in to hear Alexander’s insights into navigating the challenges of modern marketing, the brands he admires, and what excites him most about the future of the industry.

In this episode of Spikes Excitement Talks, Gordon sits down with Dave Cobban, former General Manager of the Nike Adventure Club and now a partner at Spikes in the U.S. Dave reflects on his remarkable journey from working as an auditor at KPMG to a leadership role at Nike, where he spearheaded groundbreaking initiatives in sustainability, marketing, and entrepreneurship.

They dive into Dave’s transition from marketing to building innovative subscription services, his passion for blending logic and creativity, and how he helped create a culture of innovation at Nike. Along the way, Dave shares fascinating insights into consumer behavior, the future of loyalty-driven businesses, and the power of small acts of generosity in building meaningful relationships.

Tune in to hear Dave’s thoughts on the evolving relationship between technology and humanity, why asking the right questions matters, and what excites him most about the future of marketing and innovation.

In this episode of Spikes Excitement Talks, Gordon sits down with Jae Goodman, CEO and Founder of Super Connector Studio and former Chief Creative Officer of CAA Marketing. With a career spanning iconic agencies like Wieden+Kennedy and creative ventures at CAA, Jae shares his insights into the evolution of advertising, branded entertainment, and the art of creating content that attracts rather than interrupts audiences.

From his groundbreaking work on campaigns for Chipotle and Nike to spearheading initiatives like the Effies-Can Lions merger, Jae reflects on the people and principles that have shaped his approach to marketing and creativity. They discuss the challenges of blending creativity with measurable effectiveness, the importance of fostering diversity in the industry, and Jae's vision for the future of brand entertainment.

Tune in for a masterclass on innovation, collaboration, and the enduring power of storytelling in marketing.

In this episode of Spikes Excitement Talks, Gordon sits down with Gunnar Droescher, Vice President of Bombardier Programs at Rolls-Royce. Gunnar shares his fascinating journey from consulting at P3 to leading key aerospace projects, offering unique insights into one of the world’s most safety-obsessed and innovation-driven industries.

They dive into the complexities of managing technical programs, the collaboration required for creating jet engines with over 10,000 components, and how safety transcends competition in the aviation sector. Gunnar also reflects on the challenges of decarbonizing aviation, the role of sustainable aviation fuel, and how Rolls-Royce is shaping the future of the industry.

Tune in to discover what excites Gunnar about the future of aerospace and how his experiences in international teams have shaped his leadership philosophy.

In dieser deutschen Special-Folge des Spikes Excitement Talks, spricht Host Gordon mit Michael Schuld. Michael ist CMO bei MediaMarktSaturn Retail Group und hat eine gemeinsame Vergangenheit mit Gordon bei der Telekom. Die beiden sprechen über Michaels Karriereweg zu seiner aktuellen Position und was Ihn in seinem Leben begeistert.

In this episode of Spikes Excitement Talks, Gordon sits down with Nina Mack, Head of B2C Brand Communications at Magenta Telekom in Austria, for an engaging conversation on the art and science of brand communication. Nina shares her journey from working at Red Bull and top agencies to leading teams in the telecom industry, revealing how her background in media studies and a passion for big brands have shaped her career. They discuss the challenges of controlling brand narratives, the evolving role of collaboration in marketing, and the balance between creativity and simplicity. Tune in to hear Nina’s thoughts on the future of marketing, the power of curiosity, and why she believes in finding the “golden nuggets” in every campaign.

In this episode of Spikes Excitement Talks, Gordon sits down with Ethan Decker, President of Applied Brand Science, for a lively discussion on the intersection of science and marketing. Ethan shares insights from his journey through renowned agencies like Crispin Porter and 72andSunny, and how his background in urban ecology informs his approach to brand strategy. They dive into the power of curiosity, the importance of understanding marketing laws versus levers, and the role of science in guiding creative decisions. Tune in to hear Ethan’s thoughts on industry trends and his unique perspective on what excites him about the future of marketing.

In this episode of Spikes Excitement Talks, Gordon dives into a fascinating conversation with Armin Haery, Global Brand Director at Kao for John Frieda. Armin shares his journey from a budding interest in advertising to a 19-year career at Kao, revealing the company’s unique culture of respect and harmony. They discuss the art of building brands, the challenges of standing out in competitive markets, and the transformative power of bold, creative marketing. Tune in to discover how Armin is on a mission to shake up the hair care industry and bring excitement back to this deeply emotional category.