In this episode:

The CPG Week team discusses the launch of a new soda line from sparkling water maker Spindrift just a month after its sale to a private equity group. Then, the group digs into the details of Celsius Holdings’ $1.8 billion acquisition of competitor Alani Nu and examines how the deal could impact distribution in the energy drink category as well as what the sale spells for prior owner (and PRIME maker) Congo Brands. 

Show Highlights:

0:30 - Pepperoni pizza soda – sip or spit? The group opines on Perfy’s limited-edition savory soft drink and why flavor novelty is a solid strategy for standing out in a crowded segment.

3:55 - And speaking of soda… Spindrift SODA is finally here. BevNET and Nosh senior reporter Brad Avery details the latest launch from sparkling water brand Spindrift just a month after its acquisition by Gryphon Investors.

7:40 - Celsius Holdings is set to acquire competitor Alani Nu for a cool $1.8 billion. Nosh managing editor Monica Watrous ponders how these two female-positioned beverage brands will benefit from the deal.

8:45 - Brad charts Alani Nu’s performance in the energy drink category compared to other emerging players.

9:10 - BevNET and Nosh senior reporter Lukas Southard questions how the deal will impact distribution, and Brad analyzes what the sale means for Alani Nu’s previous owner Congo Brands. 

 

About CPG Week

CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.

New episodes are released every week. Send us comments and suggestions anytime to [email protected].

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