Ep. 18 Event sponsorship can be transactional or transformational.

At the Women Empowering Women Conference, the presenting sponsor the YMCA did more than put their name on the event. They brought their team, created space for growth, and treated this experience as an extension of their leadership development strategy.

In this live conversation, Chief People & Culture Officer Taletha Best breaks down how the Y builds culture from the inside out—through employee engagement, leadership development, and real community connection.

Because strong organizations don’t just invest in marketing, they invest in their people.

Hear more from our Women's Empowerment Series

Why 45% More Women Work in Construction | Jenna Tatar, Riedman | Podcasts

9th Annual Women Empowering Women Conference March 18, 2027

Learn more here

00:00 Sponsorship vs Just Visibility
00:45 Meet Taletha Best, YMCA Chief People & Culture Officer

01:20 What “People & Culture” Really Means
02:15 Leadership, Engagement & DEI in Action

03:15 What Does YMCA Stand For?
5:00 Serving Neighborhood Needs

6:00 Why the YMCA Sponsors Women Empowering Women
7:00 Filling Your Team’s Cup vs Just Expecting Output

8:00 Conference Takeaways: Growth, Failure & Mindset
9:00 “You Haven’t Failed If You’re Not Done”

9:30 Final Thoughts + What’s Next

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