Thinking With Mitch Joel

SPOS #303 - Why Social Media Agencies Are Turning To Advertising With Jeremiah Owyang


Listen Later

Welcome to episode #303 of Six Pixels Of Separation - The Twist Image Podcast.I find it very embarrassing that after three hundred-plus episodes, we've never had Jeremiah Owyang on the podcast. He's currently Partner of Customer Strategy at Altimeter Group, a research based advisory firm started by Charlene Li (Groundswell and Open Leadership). I've been following Jeremiah (and admiring him) since his days at Forrester Research and was one of the earlier readers/fans of his blog, Web Strategy. On April 14th, 2012, Jeremiah posted a fascinating piece on his blog titled, Trend: Social Media Agencies Turn to Advertising (make sure to read the comments too!). According to his blog post: "In a stunning early finding of interviews with nearly a dozen social media agencies and software providers, I'm seeing a new trend: Social media agency of record (SMaoR) are now moving into advertising buying." Very conversation worthy...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #303 - Host: Mitch Joel.

  • Running time: 37:19.
  • Please send in questions, comments, suggestions - [email protected].
  • Hello from Beautiful Montreal.
  • Subscribe over at iTunes.
  • Please visit and leave comments on the Blog - Six Pixels of Separation.
  • Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
  • or you can connect on LinkedIn.
  • ...or on twitter.
  • Six Pixels of Separation the book is now available.
  • CTRL ALT DEL is coming in Spring 2013.
  • In conversation with Jeremiah Owyang.
  • Altimeter Group.
  • Web Strategy.
  • Trend: Social Media Agencies Turn to Advertising.
  • Follow Jeremiah on Twitter.
  • This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #303 - Host: Mitch Joel.

Tags: advertising advertising podcast altimeter group blog blogging charlene li david usher digital marketing facebook forrester research groundswell itunes jeremiah owyang marketing marketing podcast online social network open leadership podcast podcasting social media social media agency web strategy

...more
View all episodesView all episodes
Download on the App Store

Thinking With Mitch JoelBy Mitch Joel

  • 4.3
  • 4.3
  • 4.3
  • 4.3
  • 4.3

4.3

95 ratings


More shows like Thinking With Mitch Joel

View all
The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

The Tim Ferriss Show

16,146 Listeners

The Knowledge Project by Shane Parrish

The Knowledge Project

2,706 Listeners

HBR IdeaCast by Harvard Business Review

HBR IdeaCast

164 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,190 Listeners

Finding Mastery with Dr. Michael Gervais by Dr. Michael Gervais

Finding Mastery with Dr. Michael Gervais

1,647 Listeners

Worklife with Adam Grant by TED

Worklife with Adam Grant

9,161 Listeners

Against the Rules: The Big Short Companion by Pushkin Industries

Against the Rules: The Big Short Companion

9,692 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

47 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,554 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

10,024 Listeners

A Bit of Optimism by Simon Sinek

A Bit of Optimism

2,172 Listeners

Hard Fork by The New York Times

Hard Fork

5,526 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

196 Listeners

ReThinking by TED

ReThinking

634 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

96 Listeners