Six Pixels of Separation Podcast

SPOS #905 – Mark Schaefer On Crafting Authentic Brands In A Clickbait World


Listen Later

Welcome to episode #905 of Six Pixels of Separation - The ThinkersOne Podcast.

Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #905. A seasoned marketing consultant, keynote speaker and blogger, Mark Schaefer brings decades of experience to a discipline often clouded by buzzwords. Mark is all about cutting through the complexity of digital noise to foster real connections for the brand and their customers. His latest book, Belonging To The Brand, explores the concept of community as a cornerstone of customer loyalty. In it, Mark details pragmatic approaches for brands to earn trust and advocacy, suggesting that the key lies in creating a sense of belonging among consumers. This book is a guide rooted in the principle that meaningful engagement trumps transient marketing victories. Complementing this practical approach to marketing, Mark also recently published, The Most Amazing Marketing Book Ever, which is a collection of diverse perspectives from marketing professionals across the industry, advocating for a collective learning mindset (the authors were culled from his private marketing community). That book reinforces the idea that the most robust marketing strategies emerge from a mosaic of insights. Like me, Mark is a long-time blogger, offering opinions and actionable advice from evolving digital tactics to leveraging social media for genuine engagement. Beyond his writing, Mark prides himself on being an educator, marketing consultant and speaker. His philosophy is simple: Understand your audience deeply and engage with them authentically. If you're looking for insights that are both practical and forward-thinking, we battle it out thinking about where marketing is headed. Take a glimpse into the latest marketing trends and strategies, while also being reminded how enduring principles of community and authenticity can be applied in today's fully-digital world. Enjoy the conversation...

  • Running time: 1:02:04.
  • Hello from beautiful Montreal.
  • Subscribe over at Apple Podcasts.
  • Please visit and leave comments on the blog - Six Pixels of Separation.
  • Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
  • Check out ThinkersOne.
  • or you can connect on LinkedIn.
  • ...or on Twitter.
  • Here is my conversation with Mark Schaefer.
  • Belonging To The Brand.
  • The Most Amazing Marketing Book Ever.
  • Marketing Rebellion.
  • Known.
  • Cumulative Advantage.
  • Mark’s other books.
  • Mark’s Blog.
  • Rise Community.
  • Follow Mark on X.
  • Follow Mark on LinkedIn.
  • This week's music: David Usher 'St. Lawrence River'.
...more
View all episodesView all episodes
Download on the App Store

Six Pixels of Separation PodcastBy Mitch Joel

  • 4.3
  • 4.3
  • 4.3
  • 4.3
  • 4.3

4.3

95 ratings


More shows like Six Pixels of Separation Podcast

View all
a16z Podcast by Andreessen Horowitz

a16z Podcast

997 Listeners

The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

The Tim Ferriss Show

16,090 Listeners

Pivot by New York Magazine

Pivot

8,773 Listeners

Invest Like the Best with Patrick O'Shaughnessy by Colossus | Investing & Business Podcasts

Invest Like the Best with Patrick O'Shaughnessy

2,291 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,968 Listeners

Akimbo: A Podcast from Seth Godin by Seth Godin

Akimbo: A Podcast from Seth Godin

1,757 Listeners

Worklife with Adam Grant by TED

Worklife with Adam Grant

9,225 Listeners

The Peter Attia Drive by Peter Attia, MD

The Peter Attia Drive

7,811 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

4,990 Listeners

Big Technology Podcast by Alex Kantrowitz

Big Technology Podcast

397 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

153 Listeners

Moonshots with Peter Diamandis by PHD Ventures

Moonshots with Peter Diamandis

455 Listeners

This Day in AI Podcast by Michael Sharkey, Chris Sharkey

This Day in AI Podcast

193 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

50 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

797 Listeners