Welcome to episode #968 of Six Pixels of Separation - The ThinkersOne Podcast.

Mehak Gandhi, co-author of Triple Fit Strategy - How To Build Lasting Customer Relationships And Boost Growth (along with Christoph Senn), is the Head of Research at Valuecreator in Switzerland, where she designs and implements B2B growth accelerator programs and next-generation sales strategies. With extensive experience conducting research and training for global giants like Allianz, Maersk, Konica Minolta, and Schneider Electric, Mehak has developed a reputation for merging data-driven insights with actionable strategies that drive sustainable growth. In our conversation, Mehak outlined the transformative potential of the Triple Fit Strategy, a framework designed to move beyond transactional buyer-seller dynamics toward deep, collaborative partnerships that create exponential value (which includes over 10,000 case studies). Drawing on decades of research and her work with companies like Microsoft, Coca-Cola, and GE, Mehak emphasizes the importance of aligning planning, execution, and resources to foster mutual growth. She shared powerful insights into how businesses can operationalize collaboration, simplify complex relationships, and engage customers early to drive innovation and new revenue streams. We also explored the critical balance between human decision-making and AI in optimizing these strategies, alongside the legal and operational challenges of fostering trust and data sharing in supplier-customer partnerships. Mehak's passion for helping businesses adopt a 360° customer-centric approach is evident as she shares examples of companies unlocking millions of dollars in opportunities through collaboration. If you've ever wondered how to future-proof your sales processes while building lasting partnerships, this episode is a must-listen. Enjoy the conversation!

• Running time: 59:35.
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• Here is my conversation with Mehak Gandhi.
• Triple Fit Strategy - How To Build Lasting Customer Relationships And Boost Growth.
• Valuecreator.
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• This week's music: David Usher 'St. Lawrence River'.

Chapters:

(00:00) - Introduction to Mehak Gandhi and Triple Fit Strategy. (02:50) - The Importance of Customer Centricity. (06:01) - Aligning Business Strategies for Mutual Growth. (08:57) - Navigating Supplier-Customer Relationships. (12:13) - Sustainability and Long-Term Partnerships. (15:06) - The Role of Collaboration in Business. (17:48) - Innovating Through Customer Engagement. (20:52) - Operationalizing the Triple Fit Strategy. (23:53) - The Complexity of Legal and Data Sharing. (27:01) - The Future of Business Relationships. (30:09) - The Role of Human Decision-Making in AI. (32:27) - Visionaries and Market Disruption. (35:20) - Building Relationships in Business. (37:49) - Navigating Procurement Challenges. (40:26) - Transitioning from Transactional to Collaborative Relationships. (42:04) - The Service vs. Product Paradigm. (45:13) - Unlocking Value through Service Innovation. (46:47) - Sustaining Partnerships Over Time. (48:29) - Managing Change in Business Relationships. (52:31) - Growth in an Uncertain Economy.