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Spotify’s Dilemma And An Olympic Challenge - E181
Audio advertising is maturing (or going through puberty?): Spotify is the latest platform to weather a content controversy (over Joe Rogan’s misinformation). Meanwhile, competitor SiriusXM is building first-party identifiers. Plus: the quiet Olympics, and why B2B advertisers love the Super Bowl.
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By AdExchanger
4.7
4545 ratings
Audio advertising is maturing (or going through puberty?): Spotify is the latest platform to weather a content controversy (over Joe Rogan’s misinformation). Meanwhile, competitor SiriusXM is building first-party identifiers. Plus: the quiet Olympics, and why B2B advertisers love the Super Bowl.
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