On this episode of the Herd Report Spotlight Series, we sit down with Matt Lowery, Ross Beeson, and Bud Koupal to talk about the rise of Koupal’s B&B Diverse and why the bull is gaining traction across the Angus breed.

The conversation covers why the partners invested in Diverse, how he’s performing in heifer and cow herds, and what they’re seeing from his calves in both registered and commercial settings.

In this episode:

The story behind buying and partnering on Diverse

What makes him a true outcross Angus bull

Early results from heifer projects and cow herds

Why consistency and fertility matter most

How Diverse is creating value beyond the catalog

This episode is a must-listen for cattlemen focused on female makers, calving ease, and real-world profitability.

A Herd Report production, in partnership with the Rural Radio Network.