Slay The Spray

Spray Tans & Sinners: Mobile Tanning Tips, TikTok Growth, and Staying Authentic


Listen Later

In this episode of Slay The Spray, Kelly Callaghan and Emily November Strand of Spray Tans and Sinners share their journey from mobile spray tanning to building a thriving studio business through raw, authentic social media content. They dive into everything from vlogging client appointments to navigating brand partnerships, hiring staff, and creating an inclusive space in an industry that hasn't always felt welcoming.

Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.

By the end of this episode, you will learn about:

  1. How Emily used authentic, unscripted vlogs of her mobile spray tan appointments to build trust and grow a loyal client base on TikTok.
  2. The practical systems Emily uses for mobile spray tanning, including time-blocking, mileage limits, a minimal mobile bag, and safety tools like InvisaWear bracelets.
  3. How Bestie Tanning Sessions, Hospitality Discounts, and Partnerships with tattoo shops and salons help maximize group bookings.
  4. Why Emily chooses spray tan solutions based on brand values and inclusivity, not just product performance.
  5. Emily's path from mobile tanning to opening her own studio room, including how she's hiring and compensating her first employee.
  6. Connect with Kelly:

    • Instagram: instagram.com/iam_kellyann
    • TikTok: tiktok.com/@iam_kellyann
    • Facebook: facebook.com/groups/beautybusinessbabes
    • YouTube: youtube.com/@iam_kellyann
    • Website: spraytanclass.com
    • And of course, don’t forget to join us next time for another episode of Slay The Spray!

      ...more
      View all episodesView all episodes
      Download on the App Store

      Slay The SprayBy Kelly Callaghan

      • 4.4
      • 4.4
      • 4.4
      • 4.4
      • 4.4

      4.4

      274 ratings


      More shows like Slay The Spray

      View all
      The GaryVee Audio Experience by Gary Vaynerchuk

      The GaryVee Audio Experience

      16,845 Listeners

      The Bossticks by Lauryn Bosstick and Michael Bosstick / Dear Media

      The Bossticks

      14,923 Listeners

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

      12,079 Listeners

      The Diary Of A CEO with Steven Bartlett by DOAC

      The Diary Of A CEO with Steven Bartlett

      8,620 Listeners

      Thriving Stylist Podcast by Britt Seva

      Thriving Stylist Podcast

      2,117 Listeners

      Call Her Daddy by Alex Cooper

      Call Her Daddy

      165,138 Listeners

      Booked & Blooming - The Beauty Business Podcast by Grant Kantsios

      Booked & Blooming - The Beauty Business Podcast

      61 Listeners

      The Jasmine Star Show by Jasmine Star

      The Jasmine Star Show

      2,602 Listeners

      The blondEST by Savanna Boda

      The blondEST

      1,018 Listeners

      Rotten Mango by Stephanie Soo

      Rotten Mango

      26,062 Listeners

      The Mel Robbins Podcast by Mel Robbins

      The Mel Robbins Podcast

      19,721 Listeners

      Build with Leila Hormozi by Leila Hormozi

      Build with Leila Hormozi

      954 Listeners

      The Jefferson Fisher Podcast by Civility Media

      The Jefferson Fisher Podcast

      8,482 Listeners

      GLOW TF UP by Stephanie Taylor and Kelsi Zimmerman

      GLOW TF UP

      4 Listeners

      Aspire with Emma Grede by Emma Grede | Audacy

      Aspire with Emma Grede

      701 Listeners