In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), shares some highlights from the flavor panel at Spring Forward, which featured Patricio Munoz, Ph.D., blueberry breeder at the University of Florida, and Gonzalo de Elizalde, senior director of product leadership at Driscoll’s.

Topics include:

●     The evolution of blueberries and what led to the focus on flavor.

●     Current blueberry market dynamics between price and flavor.

●     Why shifting toward a focus on flavor isn’t straightforward.

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout North and South America. In this episode, you’ll hear from Brandon Wade in Georgia, Mario Ramírez in Mexico, and Luis Vegas in Peru. This was recorded on March 30, 2022.

Marketing Boost

Spring is here and peak season is around the corner (or already here) for growers in North America! On this week’s Marketing Boost, USHBC/NABC Vice President of Marketing and Communications Jennifer Sparks explains why peak season is the best time to give consumers an experience, like inviting them to the farm or sharing photos and videos of fresh blueberries on social media.