The Revenue Formula

Stacking outbound (With Maximus Greenwald)

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What can you learn from someone who's built a motion from scratch to scale?

That's what we discovered with Maximus, CEO and Co-founder of Warmly. He shares how they built outbound from nothing.

  • (00:00) - Introduction
  • (03:05) - Building in Public
  • (06:41) - Firing Customers
  • (07:43) - Stacking Outbound
  • (10:54) - Zero to One: Lessons and Learnings
  • (19:08) - Dang outbound, it works!
  • (19:52) - Consistency in Email Campaigns
  • (20:34) - Profiles for Zero to One Phase
  • (21:30) - Commandos, Soldiers, and Policemen
  • (24:24) - Scaling Sales Processes
  • (25:15) - Layering in more channels
  • (27:54) - Hiring and Team Culture
  • (29:19) - Navigating Growth Challenges
  • (35:27) - AI in Sales and Marketing

    • This episode is brought to you by Fullcast, the only AI-powered platform that streamlines your entire sales lifecycle — from plan to pay. With modules like territory and quota management, routing, and capacity planning, Fullcast adapts to your unique needs — whether you need one solution or an all-in-one platform.

    Ready to see the difference? Visit Fullcast.com and mention the Revenue Formula Podcast to unlock an exclusive premium gift, just for listeners!

    Never miss a new episode, join our newsletter on revenueformula.substack.com

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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan
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