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The last few years have been rough for admissions professionals, and the conversation about staff morale isn’t going away anytime soon. How do leaders keep their teams motivated?

What actually improves morale (beyond pizza Fridays)? And what role do admissions counselors themselves play in shaping workplace culture?

Joining the conversation:

• Dana Lambert, School Counselor at West Milford Township Public Schools, shares insights from the high school side—why school counselors often feel stuck in “middle management,” how burnout impacts students, and what admissions reps can do to strengthen relationships.

• Angie Cooksy, Vice President for Enrollment Management at Bradley University, brings the VP perspective on building a culture of support, resilience, and positivity while acknowledging the very real pressures of enrollment work.

From avoiding toxic positivity to managing remote staff, this episode digs into the realities of keeping morale high in a high-pressure profession.