In this new episode we sit together with brand founder Max and head of marketing Benedict of the very cool bicycle brand Standert based in Berlin.

We talk about,
How the brand came to life,
why choosing for alloy and steel,
Their marketing and distribution strategy,
Who their customers are and why they chose for Standert
Max his worklife balance and much more !

If you want to support us, this podcast is part of Le Coffee Ride
where beside having a hotel & café in the Belgian Ardennes we develop our own cycling apparel that you can buy on our website www.lecoffeeride.cc/shop or by visiting us.

@standertbicycles

https://standert.de/

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