Does social media feel like a drag and a burden to you? My guest has unique experience and expertise as a business coach who has proven methods to create income streams. She will challenge your mindset to see social media as a gift to help you build the business you want. Join us to learn more!
Julie Ciardi is a former Fortune 500 marketing VP who has turned into a multi-passionate entrepreneur. She hosts the podcast, Ignite Your Side Hustle, and believes there has never been a better time for women to create an additional income stream aligned to their passions and purpose. Julie’s specialty is working with women, but what she has to share will be helpful to men as well. Julie knows we try to build our business and draw clients into our online market, but we end up wasting a lot of time and not making the kind of money we want. Julie is dedicated to helping women create profitable side hustles that give them joy, purpose, and profit with proven, timeless business strategies that work in today’s online world. Julie has created Ignite University, a one-of-a-kind program to ignite purpose, passion, and profit with proven methodologies in business, as well as creating a mastermind space for like-minded women. In today’s show, we hone in on social media, specifically Instagram, as Julie challenges us to a mindset shift.
Show Highlights:
● Get to know Julie and how she was bitten by the entrepreneurial bug, becoming passionate about helping women
● The key to strategic social media use is asking, “Can I leverage this platform for my business?” and “Can it work for me?”
● How to bring about a mindset shift about Instagram and other social media platforms:
○ See social media as a free gift and resource
○ Use social media as a prospecting tool to find new leads
○ Realize that the search bar on Instagram is an incredible resource
○ Learn to message directly the people who follow you
○ Make your bio about what you do for your clients
○ Keep your content simple
○ Use IGTV to showcase who you are
● Why many people make the big mistake of using the “post and pray” approach on Instagram
● Julie’s advice on how to get started: “Clean up your bio, decide on five topics you’ll post about each week, and start the process to find your ideal client.”
● Why you should start imperfectly at first and then build and tweak your social media presence later
● Why Julie loves the human connections that are possible through social media
● Julie’s podcast: Ignite Your Side Hustle
● How social media helped Julie transition from the corporate world to entrepreneurship
● How to leverage social media in specific ways, like in collaboration with others
● Parting messages from Julie: “Using social media, and putting yourself out there, may be uncomfortable at first, but utilize what you have, and just get started.”
Resources:
Find Julie on Instagram at Julie Ciardi
Find Julie’s podcast: Ignite Your Side Hustle
Mentioned in the show: Basecamp and Linktr.ee to connect audiences to all of your content with just one link.
Mentioned in this episode:
Mentor Program
If you're working toward your ACC or PCC credential, or if it's time to recertify your ACC mentor, coaching isn't just a requirement on a checklist. It's one of the most transformative investments you can make in yourself and your coaching. I've taught or mentored over 2000 coaches, and I hear the same thing again and again. I came because I had to, and I am so glad that I did. Coaches tell me they walk away with renewed energy, deeper confidence and a community of peers who genuinely support each other. Here's what you need to know right now. Mentor coaching must span a minimum of three months, so the time to start is not when your credential is just about to expire. And if you complete your hours in 2026, you get ahead of the upcoming ICF changes, which means peace of mind along with skill development. My fall cohort is already filling up. Every group is capped at ten.
It's small, personal, and powerful. If you've been waiting for the right time, this is it. So head over to Star Coach Show. That’s https://starcoachshow.com/mentor/ to grab your spot or to learn more. I'd love to work with you. Now, let's get into today's show.
I’m enrolling coaches now for my Spring Mentoring Program. Some are here for credentialing hours. Others are here because they want to become the coach their clients rave about.
Inside the program, we work on your actual coaching.
You’ll hear yourself differently.
Learn from other coaches.
Develop more presence.
And ask questions that create real transformation.
If you’re ready to deepen your skills and your impact, I’d love to support you.