Today’s episode is an experiment. We are having a joint collaborative conversation with a fabulous coach in Canada. We are interviewing each other for our podcasts, but we are doing it simultaneously. Join us as we explore the barriers that coaches hit, our passion for coaching, and details about the coaching partnership. Join us!

Candy Motzek is a coach, business mentor, and podcast host who is passionate about helping coaches launch successful businesses. Candy hosts the She Coaches Coaches podcast and has a unique background as a former senior leader in the corporate world. She brings a wealth of knowledge and actionable insight and her specialty is in empowering intelligent professionals to launch and grow successful coaching businesses. She uses this unique blend of practical strategies and mindset mastery to help clients achieve greater clarity. Her calming and personalized approach enables coaches to play bigger, find more clients, and create meaningful and profitable success. 

Show Highlights:

• What Meg and Candy love about coaching
• Pinpointing the vision and determining the destination
• “Do you KNOW what you want?”
• Helping the client understand the coaching lens
• Knowing when and how to ask deeper questions
• Finding a balance between “telling” vs. “coaching” and “offering without attachment”
• The level of trust in yourself and your coaching skills
• Conversations of all kinds are enhanced when they begin with curiosity.
• Getting better at asking before you move into telling
• Final takeaways from Meg about being a great coach AND a great marketer
• Final takeaways from Candy about the significant overlap between coaching and marketing

Resources:

Connect with Meg

Explore the STaR Coach Community and see what’s available there for you!

Visit the STaR Coach Show YouTube Channel! Subscribe today! Join our live show taping on the 3rd Thursday of every month at 1 pm CT. 

Explore past episodes and other resources at www.STaRcoachshow.com.  

Connect with Candy Motzek

Work with Candy, Free Resources for Coaches, Instagram, LinkedIn, and She Coaches Coaches podcast

Mentioned in this episode:

Enroll More Clients: Clarity Sprint

Do you love coaching, but when it comes to enrolling clients, writing your bio, or posting online, you freeze? Or fall into “coach speak” that doesn’t actually connect?

Enroll More Clients: Clarity Sprint

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you.

My guest is someone I’m happy for all our listeners to meet. Her amazing background and experience have uniquely positioned her to understand the role of an executive assistant. She’s here to share what she’s learned and what you should consider in bringing someone into your business to help you succeed. It’s ridiculous to think you can do IT ALL in your business! It’s okay to bring in someone to do their expert work to help propel you to further success. Today’s episode gives you tips and insights to take that next step. 

Monique Helstrom worked as the “How” to Simon Sinek’s “Why” for almost a decade as she filled the role of executive assistant, producer, and “Chief of Simon” for the NY Times best-selling author and TED celebrity. She produced everything he did to inspire and scale his movement, including launching three best-selling books, developing his world-famous speaking career, and coordinating his media appearances. During this whirlwind, she had the opportunity to meet many thousands of people facing quite similar issues who asked themselves, “What do I bring to the table, and how can I use those skills to amplify a partnership, team, or organization?”

As an expert in the relationship between an executive and their assistant, Monique bridges the skill and personality gap with personalized coaching, specialized recruiting, practical strategies, and actionable insights tailored to both sides of the partnership. Her experience gave rise to a practical and honest approach to individual excellence, team collaboration, and how communication is at the center of it all. 

Show Highlights:

• The “should-ing” we do to ourselves–and how it trips us up
• Using self-awareness to identify what we are good at helps us know where we need help.
• Knowing yourself helps you know who else you need around you.
• Learn to communicate your needs in specific ways. (People can’t read your mind!)
• Effective communication requires talking with each other (not texting and emailing!) so that tone and non-verbals are understood.
• Feedback is NOT inherently negative and dangerous, but it’s helpful.
• Honesty and vulnerability are key in effective communication.
• Appreciate the unique differences in people.
• The benefits of assessments to help us understand ourselves and each other
• Key takeaways from Monique

Resources:

Connect with Monique Helstrom: Website, Facebook, and LinkedIn

Mentioned in this episode: Surrounded by Idiots by Thomas Erikson

Connect with Meg

Explore the STaR Coach Community and see what’s available there for you!

Visit the STaR Coach Show YouTube Channel! Subscribe today! Join our live show taping on the 3rd Thursday of every month at 1 pm CT. 

Explore past episodes and other resources at www.STaRcoachshow.com.  

Mentioned in this episode:

Enroll More Clients: Clarity Sprint

Do you love coaching, but when it comes to enrolling clients, writing your bio, or posting online, you freeze? Or fall into “coach speak” that doesn’t actually connect?

Enroll More Clients: Clarity Sprint

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you.

I’m excited to bring you this conversation today! My guest and I are in perfect alignment regarding the value that coaching brings to the world and the importance of giving coaches the skills and techniques they need to partner with their clients. Let’s dive into the topic of your coaching mindset. Join us to learn more!

Ann Fogolin is a Master Certified Coach who has been working with, learning from, and growing with her clients for nearly 20 years. Like many coaches, Ann came from another career path to coaching; utilizing her background in education, she continues teaching coaches today at the University of Texas-Dallas. Her business, Becuz I Matter, focuses on leadership coaching, and she serves as an ICF Assessor to help new coaches on their journey. Our discussion centers around the relatively new coaching competency of “a coaching mindset” (added in 2019).

Show Highlights:

• The vital role of the coach’s mindset in mastery
• Ann’s perspective of how coaches evolve as they work toward mastery
• Making the mindset shift to holding clients accountable, asking questions, not being a “fixer,” and seeing clients as whole and resourceful
• Coaching vs. mentoring, leading, consulting, etc.
• The coach’s transformation: “What does the coaching mindset do for you, as a coach?”
• An invitation–and even a requirement–for coaches to have awareness to do their work
• The coach’s code of ethics requires a coaching mindset.
• “BEING your best requires DOING your work.”
• Are you 1% better today than yesterday?

Resources:

Connect with Ann Fogolin: Website, Email, and LinkedIn

Connect with Meg:

Explore the STaR Coach Community and see what’s available there for you!

Visit the STaR Coach Show YouTube Channel! Subscribe today! Join our live show taping on the 3rd Thursday of every month at 1 pm CT. 

Explore past episodes and other resources at www.STaRcoachshow.com.  

Mentioned in this episode:

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you.

Enroll More Clients: Clarity Sprint

Do you love coaching, but when it comes to enrolling clients, writing your bio, or posting online, you freeze? Or fall into “coach speak” that doesn’t actually connect?

Enroll More Clients: Clarity Sprint

You’ve heard it here repeatedly: “You can’t be a secret and a success.” Getting yourself out there in the world in front of your audience is the key to success for your coaching business. Today’s show covers expert tips around your message, taking advantage of speaking opportunities, and upping your PR game. Join us to learn more!

Jeff Crilley left the world of news reporting to start the country’s first all-journalist PR firm. As the founder and CEO of Real News PR, Jeff is an expert in getting in front of people with your message, and he regularly appears on numerous media outlets. This award-winning reporter and podcaster has dedicated his career to helping small business owners, and his top-notch team of journalists and marketing experts help clients build brand awareness that makes an impact. 

Show Highlights:

• Speaking opens up other opportunities for you to shine: “If you want to get yourself ‘out there,’ you have to speak.”
• The structure of a great speech is “Haagen Dazs and Broccoli.”
• Endearing yourself to your audience
• Getting on the news is as easy as “catching the wave,” learning when to pounce, and making yourself relevant.
• Jeff’s “Slow News Day” theory—how to make it work for you
• The biggest mistakes people make in PR:
• Spotlighting the messenger instead of the message
• Underestimating the value of praise and flattery
• Jeff’s perspective on the influence of podcasting and monetization opportunities
• Showing value and being of service

Resources:

Connect with Meg

Explore the STaR Coach Community and see what’s available there for you!

Visit the STaR Coach Show YouTube Channel! Subscribe today! Join our live show taping on the 3rd Thursday of every month at 1 pm CT. 

Explore past episodes and other resources at www.STaRcoachshow.com.  

Connect with Jeff Crilley and Real News PR

Website (Get Jeff’s free ebook!)

podcasting studios

LinkedIn

Facebook

Mentioned in this episode:

Enroll More Clients: Clarity Sprint

Do you love coaching, but when it comes to enrolling clients, writing your bio, or posting online, you freeze? Or fall into “coach speak” that doesn’t actually connect?

Enroll More Clients: Clarity Sprint

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you.

When was the last time you decided to invest in yourself and felt good about how it moved the needle toward your goals? On the flip side, you may have felt disappointed when an investment turned out to be a waste of time and effort—and no one wants to feel that way. I believe there is a strategy to help us focus on opportunities to invest in ourselves that pay off and deliver the desired results. Let’s take a closer look!

Show Highlights:

• You must have a strategic mindset in making decisions.
• 5 strategies to create clarity:
• Clarify and prioritize your goals to understand your needs.
• Evaluate the experience and credentials of any service provider you are considering.
• Explore the value, cost, and ROI.
• Look for a personal fit, overall compatibility, and an aligned relationship.
• Understand the money-back guarantee and the long-term commitment. 
• Ask questions:
• Will I achieve the results I desire?
• Do I have peace of mind about this investment?
• Am I willing to put the work into this program?
• Will this help grow my muscles to be the best I can be?

Resources:

Connect with Meg:

Explore the STaR Coach Community and see what’s available there for you!

Visit the STaR Coach Show YouTube Channel! Subscribe today! Join our live show taping on the 3rd Thursday of every month at 1 pm CT. 

Explore past episodes and other resources at www.STaRcoachshow.com.  

Mentioned in this episode:

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you.

Enroll More Clients: Clarity Sprint

Do you love coaching, but when it comes to enrolling clients, writing your bio, or posting online, you freeze? Or fall into “coach speak” that doesn’t actually connect?

Enroll More Clients: Clarity Sprint

The unfortunate truth is that not everyone in a leadership role knows how to lead effectively. An important key to successful leadership is to have a coach. As my guest frequently asks, “How do you live without a coach?” Yes–coaching is THAT important. Join us to learn more in today’s episode. 

Dr. Dawndra Sechrist is the Dean of the School of Health Professionals at Texas Tech University’s Health Sciences Center. In this conversation, she shares her journey of working with an executive coach to strengthen her leadership skills, and she explores how that coaching partnership impacts how she shows up as a leader. 

Show Highlights: 

● Dawndra’s leadership journey at TTU 

● Rising to a leadership role within an organization–and the factors to consider ● The value of a “one team” mentality 

● Taking risks and failing forward 

● Creating an environment conducive to leadership at TTU 

● “Coaching shouldn’t be the ‘best-kept secret’ ever!” 

● Feedback Dawndra has received about coaching and accountability 

● Helpful questions to ask when you feel stuck 

● “Why would you not want to work with a coach?” 

● Key takeaways from Dawndra about the value of executive coaching and being the best version of yourself as a leader 

Resources:

Connect with Meg

Explore the STaR Coach Community and see what’s available there for you!

Visit the STaR Coach Show YouTube Channel! Subscribe today!

Explore past episodes and other resources at www.STaRcoachshow.com.  

Connect with Dr. Dawndra Sechrist

LinkedIn

Previous Episode Mentioned:

Episode 50 with Steven Sosland, “Establishing a Values Culture”

Mentioned in this episode:

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you.

Enroll More Clients: Clarity Sprint

Do you love coaching, but when it comes to enrolling clients, writing your bio, or posting online, you freeze? Or fall into “coach speak” that doesn’t actually connect?

Enroll More Clients: Clarity Sprint

Does your leadership operating system need an upgrade? We often upgrade the operating systems on our phones and computers, but what about our leadership style? Today’s guest joins us from San Diego to discuss upgrading your leadership operating system. Join us to learn more!

Eric Pfeiffer is a co-founder and senior consultant at MPWR Coaching, focusing on executive coaching, team coaching, and leadership development. Eric has empowered thousands of leaders worldwide to become the best leaders of themselves and others, and he believes that the best leaders are made, not born. He founded MPWR Coaching to expand his efforts to unlock leaders’ potential so they can grow their organizations and teams in new, never-imagined ways. Eric is the author of Transform Your Trajectory and Leadership Gravitas, two incredible leadership books that are the basis for our conversation today. 

Show Highlights:

• Understanding what a “leadership operating system” is–and why you need an upgrade
• An upgraded leadership operating system allows you to become a better version of yourself under pressure.
• Understanding the power of personal responsibility is foundational.
• Don’t be a pinball!
• What lens are you looking through?
• Increasing awareness of ourselves and our environment
• Leave the old, default, victim pathway behind.
• Shared language, shared meaning, and shared practices make true teamwork.
• Finding success through “harnessing the collective genius”
• An overview from Eric of free resources, links to books and courses, and opportunities for a consulting call; find these at MPWR Coaching. (His new book comes out in 2025!)

Resources:

Connect with Eric Pfeiffer and MPWR Coaching: Website, Instagram, LinkedIn, YouTube, Transform Your Trajectory, and Leadership Gravitas,

Visit the STaR Coach Show YouTube Channel! Subscribe today!

Explore past episodes and other resources at www.STaRcoachshow.com.  

Explore the STaR Coach Community and see what’s available there for you!

Mentioned in this episode:

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you.

Enroll More Clients: Clarity Sprint

Do you love coaching, but when it comes to enrolling clients, writing your bio, or posting online, you freeze? Or fall into “coach speak” that doesn’t actually connect?

Enroll More Clients: Clarity Sprint

As a Christian, I want to have the right filter for information to help people in my community and my church community because there are so many families affected by diagnoses like ADHD, autism, and sensory processing issues. Many of these families are isolated without much support in place. We are talking about the importance of finding your ideal audience and the importance of the coaching partnership. Join us to learn more!

Heidi Fishbein is a sought-after ADHD coach, speaker, and Christian life coach. She holds a PCC through the ICF and is passionate about empowering women and families to navigate life’s challenges that come with ADHD. As the Assistant Director of Training at the International ADHD Coach Training Center, Heidi is an expert who teaches and mentors new coaches worldwide to become great coaches and create thriving, ethical coaching practices.

Show Highlights:

• Heidi’s journey into Christian coaching and ADHD after her young son’s diagnosis
• ADHD is an “interest-based nervous system.”
• Heidi’s perspective on maintaining the boundary between coaching and therapy
• Giving space for people with ADHD to be who they are
• The differences in coaching, consulting, and therapy
• Responding with empathy and compassion instead of “fixing” and rescuing
• Heidi’s partnership with the Holy Spirit
• When coping mechanisms aren’t working
• “People with ADHD are absolutely brilliant!”
• Fact: Many coaches who are drawn to ADHD coaching have attention deficit issues themselves.
• Heidi’s role as a business owner
• The widespread impact of ADHD in families everywhere

Resources:

Connect with Heidi Fishbein and find free resources: Coach Heidi Resources and Website

Visit the STaR Coach Show YouTube Channel! Subscribe today!

Explore past episodes and other resources at www.STaRcoachshow.com.  

Explore the STaR Coach Community and see what’s available there for you!

Mentioned in this episode:

Enroll More Clients: Clarity Sprint

Do you love coaching, but when it comes to enrolling clients, writing your bio, or posting online, you freeze? Or fall into “coach speak” that doesn’t actually connect?

Enroll More Clients: Clarity Sprint

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you.

You’ve heard the word curiosity mentioned here quite often. Because it’s an essential part of a coaching culture, curiosity is a topic that deserves a closer look. In this solo episode, we are diving into the concept of curiosity, what it means to be curious, and the pitfalls of “knowing” too much. 

You’ll also hear practical tips for fostering curiosity, such as asking open-ended questions and active listening, which can improve effectiveness through curiosity. Join us!

Show Highlights:

• A place of curiosity vs. a place of knowing
• The value in slowing down and asking open-ended questions
• Advantages of a curious mind:
• Curiosity fuels innovation.
• Curiosity encourages lifelong learning.
• Curiosity enhances our problem-solving skills.
• Curiosity builds resilience.
• Curiosity strengthens our relationships.
• Curiosity increases engagement.
• “Curiosity is a connector, a bridge that breaks down the divide between people.”
• Be genuinely curious!

Resources:

Recommended in this episode: The Leadership Challenge by James Kouzes and Barry Posner

Visit the STaR Coach Show YouTube Channel. Subscribe today!

Explore past episodes and other resources at www.STaRcoachshow.com.  

Explore the STaR Coach Community and see what’s available there for you!

Mentioned in this episode:

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you.

Enroll More Clients: Clarity Sprint

Do you love coaching, but when it comes to enrolling clients, writing your bio, or posting online, you freeze? Or fall into “coach speak” that doesn’t actually connect?

Enroll More Clients: Clarity Sprint

Are you a secret or a success? You can’t be both! If you feel stifled by the undying commitment to your comfort zone, today’s show is for YOU! It’s time to bring yourself out of obscurity and in front of your target audience. Are you leveraging the benefits of AI? We want to help coaches be as successful as possible by making sure that AI tools are functioning as your best referral partner. Join us to learn more!

Tom Schwab is a US Navy veteran, entrepreneur, and author. As the founder and CEO of Interview Valet, Tom is a pioneer in leveraging targeted podcast interviews as a powerful marketing channel. Working with over 1500 clients ranging from Fortune 500 companies to high-level coaches and consultants, he’s been called “The Godfather of Podcast Interview Marketing.” His book, Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, has been called the bible of podcast guesting. He routinely speaks at top business conferences about how to turn podcast listeners into clients. His refreshing view of marketing today shows how you can break through the noise and finally get heard by your ideal clients. 

Show Highlights:

• Tom’s journey from the US Navy to corporate America to entrepreneurship
• “Obscurity is everyone’s biggest problem today. There is no nobility in being unknown.”
• The overarching principles of selling products and services
• What ChatGPT is “looking for”
• Examples of what to do to be seen and heard more (Look for avenues that are easy, scalable, and digital!)
• Pinpointing the podcasts that are right for you and your expertise
• Tom’s tips on repurposing content (It’s easier than you think!)
• Tom’s tips to identify your best talking points (Hint: Stories ALWAYS work!)
• Focus on profits–not leads.
• Tom’s challenge to coaches who want to be podcast guests: Start by identifying five podcasts that have your ideal clients as listeners.

Resources:

Connect with Tom Schwab and Interview Valet: Website (Take the free assessment and receive a free copy of Tom’s book, Podcast Guest Profits.), Facebook, and LinkedIn

Work with Meg! Check out the STaR Coach Show Mentor Programs! 

Visit the STaR Coach Show YouTube Channel!

Explore past episodes and other resources at www.STaRcoachshow.com.  

Explore the STaR Coach Community and see what’s available there for you!

Mentioned in this episode:

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you.

Enroll More Clients: Clarity Sprint

Do you love coaching, but when it comes to enrolling clients, writing your bio, or posting online, you freeze? Or fall into “coach speak” that doesn’t actually connect?

Enroll More Clients: Clarity Sprint