When starting something new, you can work on the stuff you could do, the stuff you want to do, and the stuff you have to do. It's the stuff you have to do is where you should begin. To find that epicenter ask yourself, "if I took this one thing away, would what I'm selling still exist."

Show Notes

• 06:07 - Highrise
• 08:23 - Salesforce
• 15:32 - Is Your Product a 'Vitamin' or 'Painkiller?' - Entrepreneur
• 16:12 - The Screener