Today Nicole is joined by Lillie Kaye, who is the founder of Pachee, a Children's Wear brand which recently won a double award at the Junior Design Awards. Pachee is a children's lifestyle brand aimed at promoting adventure and learning through creating different products that represent children's achievements and also that represent themselves and their individuality. Listen in to find out all about Lillie and her story, as well as some really great tips when it comes to starting to work in the wholesale market. 
KEY TAKEAWAYS

• Pachee started when Lillie and her husband started worrying about what products would fill their son's room. They found a gap in the market for things that would represent children in a fun way. So they came up with Pachees, which the children could collect, and attach to the belt backpack which was inspired by the couple’s travels through Asia. 
• Lillie loves the community around selling her products and wholesale would just be increasing that community and helping Pachee on its way to be a household brand and be a place that parents can come to to buy a story as opposed to just a product.
• Before her first trade show at the last minute Lillie’s printers fell through and she didn't have any of the catalogues that she spent months working on. And in the end, she ran onto Canva and created a QR code and I handed that out as a quirky little Pachee passport. That saved her time and money and gave her an opportunity to engage in new conversation when speaking to the buyers.
• A lot of brands offer a 10 or 15% discount at trade shows on the day to incentivise people to get the deal done on the day. 
• This biggest problem Lillie is having is with social media. Mainly because it's a huge channel and a huge platform for them to sell themselves. There’s now an increase in demand to have to be on camera and to make reels. Making videos takes a lot of time and that time can equal to money.

BEST MOMENTS
‘There's days when I'll close one laptop just to open another one’
‘Anyone can burn out. So I think it's important to listen to the body when you have all these different roles to play’
‘Trade fairs are a big step to take both mentally and financially’
‘It's striking that balance between creating something that's eye catching and but not overspending too much as well’
EPISODE RESOURCES
www.instagram.com/pacheestore
www.pachee.co.uk
VALUABLE RESOURCES 
www.thebuyerandretailcoach.com
www.instagram.com/thebuyerandretailcoach
www.tiktok.com/@thebuyerandretailcoach
https://thebuyerandretailcoach.com/newsletter-sign-up/
ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.
Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 
Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist
CONTACT METHOD 
Website http://www.thebuyerandretailcoach.com
IG https://www.instagram.com/thebuyerandretailcoach/
TikTok www.tiktok.com/@thebuyerandretailcoach
LinkedIn linkedin.com/in/nicolehigginsuk
Email [email protected] 
Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/
Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

We have all in our life experienced great leaders, the ones you have looked up to that really pulled a team together and made you feel valued and really knew how to get the best from the team and individuals as part of that team. Unfortunately we have probably experienced those managers, because I can’t really call them leaders, where you felt like you were just a number and that when working they made you really question your own self worth and ability. Today I chatted with Anna Woods, a leadership coach who specialises in helping retail leaders and brands. We are going to be talking about becoming leaders and going from a good leader to a great leader.

KEY TAKEAWAYS

• To go from good to great a leader you need to have a backbone but also lead with heart. You can make all of those tough business decisions, but with compassion and care for employees and the business a whole.
• As a leader during the pandemic you had to think even more about the wellbeing of your staff. It went from last on the agenda to being front of everyone’s mind.
• Anna thinks that as a leader you should have a place to reflect, the world moves at such a fast pace and so does your business. It’s a gist to be able to have the skill to take a breath in the moment. Pressure comes from all directions so you need the capacity within yourself to take a moment and understand what is going on around you.
• The way a lot of girls are taught in schools discourages that behaviour which challenges authority and allows them to show their own authority.
• As a leader you need to be clear about what you stand for, what are your values. Lead with courage and compassion. People want their leaders to care.

BEST MOMENTS

‘Leaders need to get to a place of being responsive rather than reactive’

‘The biggest thing that I teach and help people grow is their confidence’

‘Fight, flight, or freeze dictates how we are as leaders’

‘Your role as a leader is to constantly be collaborating with your team’

EPISODE RESOURCES

www.instagram.com/annawoodscoaching

www.instagram.com/postive_retail

 www.anna-woods.com

VALUABLE RESOURCES

www.thebuyerandretailcoach.com

www.instagram.com/thebuyerandretailcoach

www.tiktok.com/@thebuyerandretailcoach

https://thebuyerandretailcoach.com/newsletter-sign-up/

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist

CONTACT METHOD

Website http://www.thebuyerandretailcoach.com

IG https://www.instagram.com/thebuyerandretailcoach/

TikTok www.tiktok.com/@thebuyerandretailcoach

LinkedIn linkedin.com/in/nicolehigginsuk

Email [email protected]

Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

How are sales in your business right now? If they could be better and you want to know how to improve them, then you’ll love today’s guest Vee Roberts. Vee is a sales and marketing expert who is going to be talking through her top tips to improve your sales and understand why you may be struggling in the first place. 
KEY TAKEAWAYS

• When it comes to social media, it takes a long time to create reels, especially ones involving the latest trends. A lot of product businesses are now making 15 to 30 second videos without all the frills. 
• You need to have a way to keep hold of your potential customers. If you don’t have a sign up to your mailing list or a link on your socials to your website then you’re losing that person's attention. 
• A good way to keep hold of people is through Facebook Pixel. The Facebook Pixel is a piece of code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimise ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website.
• The understanding of your audience is what allows you to create a really appealing offer that will attract sales. 
• You should be proud enough of your product as a business owner that you’re happy shouting about it from the rooftops. Customers can tell if you’re not invested in your product. You can be a reason that people choose to buy from you rather than someone else. 

BEST MOMENTS
‘The ultimate outcome of branding and marketing is attracting leads and making sales’ 
‘Connect and understand your audience and give them what they need’
‘Some people feel like sales is a swear word’
‘Sales is money in the bank’
EPISODE RESOURCES
https://www.insight2marketing.com
https://www.insight2marketing.com/products
www.instagram.com/insight2marketing
VALUABLE RESOURCES 
www.thebuyerandretailcoach.com
www.instagram.com/thebuyerandretailcoach
www.tiktok.com/@thebuyerandretailcoach
https://thebuyerandretailcoach.com/newsletter-sign-up/
ABOUT THE GUEST
For the last 26 years Vee Roberts has been working with and for businesses globally to help them develop, promote and grow their brands. Vee started insight2marketing on a budget of £100, after being made redundant. She has built the business from its very roots to the company it is today, whilst also raising 4 children. 
ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 
Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 
Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist
CONTACT METHOD 
Website http://www.thebuyerandretailcoach.com
IG https://www.instagram.com/thebuyerandretailcoach/
TikTok www.tiktok.com/@thebuyerandretailcoach
LinkedIn linkedin.com/in/nicolehigginsuk
Email [email protected]
Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/
Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

When was the last time you checked how your website is converting? Are you sticking your head in the ground when it comes to SEO not really sure what it's about and how you can make more sales and be seen by more customers? Then tune into today's podcast episode with Pamela Rae Welsh from Worsley creative. We talk about why SEO matters and what are the main pillars of SEO. We also cover the customer journey and depending on your product type how you can help your customer through your content and your website. Pamela goes through really helpful tips and advice on what you can do quickly, easily and for free! to make your website more visible and ultimately make more sales. With the social media space becoming more crowded and sometimes more confusing than making sure your website is optimised and really serving you and your customer is paramount. 
KEY TAKEAWAYS

• SEO is so important because when you think about the millions of active Facebook users per day and the billion people on TikTok, those numbers seem so small when you remember that there are 80,000 Google searches per second. 
• SEO is about getting your website fit and friendly to show to Google users. Google’s simple core purpose is to match the most relevant, trustworthy, and authoritative answers to a user's search terms. 
• Create a structure that takes your ideal customer on a journey. This goes from discovery, to research, purchasing, and post advocacy phases. With the cost of living crisis at the moment, all purchases will become more considered. 
• Create compelling content around the FAQs of your website so that your ideal customer can make an informed decision. A one word answer isn’t going to engage anyone. The more content you produce the more it will pay dividends. 
• Spend time thoroughly researching what your ideal customer is searching for. If you’re a fashion brand then, yes your customers are searching for ‘black dress’, but you’re never going to rank highly compared to companies with millions to spend on advertising. Get clever and be more specific to what you can offer. 
• Use Google Search Console. Google Search Console is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimise visibility of their websites.

BEST MOMENTS
‘Your website is your corner of the internet, it allows you to communicate your brand’ 
‘Content on your website lasts 300 times longer than on social media’
‘A backlink is another website giving a vote of confidence to your website’
‘At the heart of everything is creating great content’
‘If you can get people linking to your website it’s like a vote of confidence’ 
EPISODE RESOURCES
worsleycreative.co.uk
www.facebook.com/worsleycreative
www.pinterest.co.uk/WorsleyCreative/
www.instagram.com/worsley_creative/
Google Search Console
VALUABLE RESOURCES
www.thebuyerandretailcoach.com
www.instagram.com/thebuyerandretailcoach
www.tiktok.com/@thebuyerandretailcoach
https://thebuyerandretailcoach.com/newsletter-sign-up/
ABOUT THE GUEST
In 2018 Worsley Creative Services was born as a side hustle. Pamela started the business the same day my Gran was at the end of her life and passed away.  It seemed fitting – she would always ask “are you happy dear?” and starting the business that I know would make me happy was a great tribute.
Worsley Creative started out building friends' businesses websites, helping hobbyists become established businesses with branding and digital marketing strategies and a small Facebook group helping people to understand SEO.
Fast forward 4 years and the business has evolved massively to the point where a rebrand and a relaunch felt the right thing to do to take Pamela’s entrepreneurial journey to the next level.
ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 
Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 
Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist
CONTACT METHOD
Website http://www.thebuyerandretailcoach.com
IG https://www.instagram.com/thebuyerandretailcoach/
TikTok www.tiktok.com/@thebuyerandretailcoach
LinkedIn linkedin.com/in/nicolehigginsuk
Email [email protected] 
Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/
Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

How does it feel when you’re at a crossroads with your business? Do you look for investment, continue as you are, or even fold the business? That’s the topic of discussion this week on Start Scale Succeed as Nicole is joined by Nicky from Wilder Ones, who is at that crossroads with her business right now.

KEY TAKEAWAYS

• Wilder Ones started as a unisex childrens clothing company and then launched some women’s wear which really took off. It got to the point where children’s clothing wasn’t scaling with the rest of the businesses so now it’s now just women’s wear.
• Cash flow can kill businesses, big and small. After you've gone through your initial investment and don’t have another investor lined up, your cash becomes tied up in stock very quickly and one sale pays for the next purchases.
• Running ads can be a case of trial and error and if you don’t have the cash flow to pay for that marketing you might find growth minimal.
• To keep the product line fresh, Nicky was dropping new lines every month or so.
• If you don’t want to carry on your business, that’s fine. Your business should be for no one but yourself and if it’s not bringing you joy then why do it? Nicky ultimately decided that she’s learned so much from Wilder Ones and wanted to continue that journey.
• As Nicky didn’t have any experience in the fashion industry, she made some mistakes in the beginning. One of her mistakes was over ordering 50 pieces in each size, this led to her having to donate stock.

BEST MOMENTS

‘Organic growth is so slow so you have to advertise’

‘Pre-orders can help with cash flow’

‘You’re better off ordering less and making less profit to test the market’

‘Learn from it, now push on’

‘Take it one step at a time, slowly more has happened and I’m comfortable with the decision’

EPISODE RESOURCES

Wilder Ones

VALUABLE RESOURCES

www.thebuyerandretailcoach.com

www.instagram.com/thebuyerandretailcoach

www.tiktok.com/@thebuyerandretailcoach

https://thebuyerandretailcoach.com/newsletter-sign-up/

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist

CONTACT METHOD

Website http://www.thebuyerandretailcoach.com

IG https://www.instagram.com/thebuyerandretailcoach/

TikTok www.tiktok.com/@thebuyerandretailcoach

LinkedIn linkedin.com/in/nicolehigginsuk

Email [email protected]

Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

September always feels like a fresh start, and that is what I feel some people need with instagram right now, a fresh start or a new lease on their socials and their approach to instagram. So if you are feeling a bit lost with instagram  this episode will help you regain that focus and that motivation. Join myself Nicole and this week's guest, content coach and instagram trainer, Sarah Richards as we discuss how to refocus on instagram and get your motivation back. 

KEY TAKEAWAYS

• Once every six months every business should go back to the basics, who you are and what your values are. You need to think about your customers now and what they need and what you can provide for them. If you don’t know what they need then you can just pick up the phone and talk to them. 
• What are your key messages? What content pillars do you want to share on your socials? 
• Your content pillars are basically your buckets of content and each bucket of content has a different purpose. Sarah’s five buckets are About your business, tips and hacks, lifestyle, community, and promotion. 
• Sarah’s three tips are 1. Reboot your content, spend 20 minutes thinking about what content is helpful to your audience. 2. Adopt a content mindset, you’re living the content every day and you just need to remember to capture it. 3. Write your captions as if you are writing to a friend then relook back and make sure you have included SEO words that are about the product.
• It’s okay to share a bit of your knowledge or content for free because if you do that once, people are more likely to come back because you’ve helped them and built that trust. 

BEST MOMENTS

‘Build that know, that like, and that trust’

‘A product business sells through more of your content than a service business’ 

‘You don’t always have to be in front of camera’ 

‘The audience needs to see a window into your world’ 

‘Swim towards the positivity’ 

EPISODE RESOURCES

Free mini guide to Instagram 

Sarah's blog

Sarah on Instagram

VALUABLE RESOURCES 

www.thebuyerandretailcoach.com

www.instagram.com/thebuyerandretailcoach 

www.tiktok.com/@thebuyerandretailcoach

https://thebuyerandretailcoach.com/newsletter-sign-up/

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 

Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

CONTACT METHOD 

Website http://www.thebuyerandretailcoach.com

IG https://www.instagram.com/thebuyerandretailcoach/

TikTok www.tiktok.com/@thebuyerandretailcoach

LinkedIn linkedin.com/in/nicolehigginsuk 

Email [email protected] 

Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

This week’s guest is founder of Empwr Botanics, a CBD and wellness brand, Natalie Meredith. Natalie joins Nicole on Start Scale Succeed to talk about how her personal journey and experience lead her to creating this brand. Find out about the benefits of CBD and the challenges Natlaie has faced going from working in property to starting her own business. 

KEY TAKEAWAYS

• In 2018 Natalie was diagnosed with restless legs syndrome, also known as Willis-Ekbom disease, a common condition of the nervous system that causes an overwhelming irresistible urge to move the legs. 
• This affected Natalie’s sleep and being someone who prefers a natural alternative to over the counter drugs. She decided to try CBD and had the best night's sleep of her life. Natalie also found that she felt calmer and had fewer symptoms of anxiety. 
• When deciding to start her business, Natalie looked at the market in the US which is around five years ahead of the UK in terms of laws around CBD products. She thought if the country who started the war on drugs made it legal, then the UK wouldn’t be far behind. 
• CBD, short for cannabidiol, is a single compound of the Cannabis plant. In the world of health and wellness it is best known for its anti-inflammatory and stress reducing properties. It is non-toxic, non-psychotropic and unlike THC - it will not get you high.
• CBD is good for your skin too so Natalie wanted to use CBD in her skincare products. She ran into problems with regulations, beauty trends, and supply chain issues for her CBD facemasks. 

BEST MOMENTS

‘I’m so happy that I pivoted and repacked and renamed the brand’

‘After my first session I literally couldn’t move, I was wondering how I could go back’

‘I’m such a gung ho person I just went for it’

EPISODE RESOURCES

https://www.empwrbotanics.co.uk

www.instagram.com/empwrbotanics

VALUABLE RESOURCES 

www.thebuyerandretailcoach.com

www.instagram.com/thebuyerandretailcoach 

www.tiktok.com/@thebuyerandretailcoach

https://thebuyerandretailcoach.com/newsletter-sign-up/

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 

Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

CONTACT METHOD 

Website http://www.thebuyerandretailcoach.com

IG https://www.instagram.com/thebuyerandretailcoach/

TikTok www.tiktok.com/@thebuyerandretailcoach

LinkedIn linkedin.com/in/nicolehigginsuk 

Email [email protected] 

Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

Dreaming of starting your own fashion business? This week's episode of Start Scale Succeed is a recording of an Instagram live with Sinead Kearns from Arlo Blue. Tracy and Sinead chat about the why and the how of starting the brand and what made her go for it. Moving from a side hustle to the main focus, the challenges she faced and how she reacted and decisions she made. Listen in to find out about growing organically, Sinead’s future plans for the brand as well as advice and tips for those starting out.

KEY TAKEAWAYS

• Arlo Blue was founded because Sinead was finding it difficult to find basic pieces for her wardrobe. She wanted pieces that could be worn time and time again and avoiding having to throw away her cheap fast-fashion items that need replacing every few months.
• Arlo Blue’s mission is to make it easy to find great quality white t-shirts that are going to last a long time. They do this through durable, quality and 100% cotton clothing.
• Four months into the business Sinead made over £1,000 in sales and was ecstatic about it. Her expectations weren’t that high. It was also at that point of the business where she was getting good feedback and returning customers who wanted more styles than Arlo Blue currently had.
• There has been so much support for Arlo Blue that Sinead is planning to expand from womens t-shirts into also making a limited range of mens products.
• Sinead’s advice for anyone wanting to go into business is just to do it, don’t worry about making everything perfect. If you’ve done your research then you’re ready to go. Perfection is procrastination.

BEST MOMENTS

‘I ordered 80 t-shirts and I was petrified that they weren't going to arrive’

‘That person might just fall into your path’

‘Don’t wait until it’s perfect to start, it never will be’

‘It’s much harder to grow on Instagram now, you have to be consistent’

EPISODE RESOURCES

Arlo Blue

Arlo Blue on Instagram

The Custom Crew on Instagram

VALUABLE RESOURCES

www.thebuyerandretailcoach.com

www.instagram.com/thebuyerandretailcoach

www.tiktok.com/@thebuyerandretailcoach

https://thebuyerandretailcoach.com/newsletter-sign-up/

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist

CONTACT METHOD

Website http://www.thebuyerandretailcoach.com

IG https://www.instagram.com/thebuyerandretailcoach/

TikTok www.tiktok.com/@thebuyerandretailcoach

LinkedIn linkedin.com/in/nicolehigginsuk

Email [email protected]

Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

Are you hiding from the numbers in your business or not sure how you should manage your stocks and the numbers that really matter in your business? Then today's Start Scale Succeed episode is for you. Nicole is chatting with Sarah from Flourish Retail, merchandising expert who has over 20 years experience working for retailers like ASOS, River Island and Debenhams. 

KEY TAKEAWAYS

• There are two aspects to sales, firstly your total sales which would be what you’ve sold in a period. Then your net sales, which includes returns. Returns are an important number for your business because it impacts your profit and the customer experience. 
• With clothing a 20% return percentage is pretty good but it can fluctuate depending on the product. Something fitted will have a higher return rate. 
• Maximise your profit as much as possible from every unit of stock you’re selling. Be aware of how much stock you have and how much of your money is tied up in that stock. 
• If you don’t try and negotiate with suppliers on minimum order amounts then you might be left with too much of your cash invested in stock. Remember that you’re also paying for storage on your stock too. 
• Understand what’s working, what’s actually selling well for you, the numbers don’t lie. Don’t be afraid to get rid of products that don’t make you money and take up your time. 
• Review your pricing, with costs going up then profit margins begin to slide. Look at your competitors' prices regularly and make sure you’re missing a trick. 

BEST MOMENTS

‘Sales are vanity, profit is sanity’

‘It’s important to trade in season’

‘Add the context to the numbers’

EPISODE RESOURCES

www.flourishretail.com

www.instagram.com/flourishretail

VALUABLE RESOURCES 

www.thebuyerandretailcoach.com

www.instagram.com/thebuyerandretailcoach 

www.tiktok.com/@thebuyerandretailcoach

https://thebuyerandretailcoach.com/newsletter-sign-up/

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 

Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

CONTACT METHOD 

Website http://www.thebuyerandretailcoach.com

IG https://www.instagram.com/thebuyerandretailcoach/

TikTok www.tiktok.com/@thebuyerandretailcoach

LinkedIn linkedin.com/in/nicolehigginsuk 

Email [email protected] 

Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

How do you manifest the life that you want? Today’s episode is a recording of an Instagram live where Nicole chatted with Chloe Slade, a manifestation and mindset coach and founder of Vibe and Flow. Some of the topics we covered include what is manifestation, how and where you should start. If you're a product business what kinds of affirmations and thoughts may help you in your business. What daily habits can you include to help raise your vibrations and increase the momentum in your life. And much more.

KEY TAKEAWAYS

• Manifestation is where your dominant thoughts, feelings, actions, and beliefs create an aligned reality. It’s about intention. 
• Your positive thinking should be focused on the next best feeling thought, for example if you were in debt you won’t get out of it by trying to become a millionaire. It’s about manageable steps not huge leaps. 
• Be clear on what it is you want, getting more money isn’t a clear goal because we’re not attached to our bank balance, it’s the things that we can do with it that motivate us. 
• A limiting belief is a state of mind or belief about yourself that restricts you in some way. Everyone experiences limiting beliefs, but learning how to identify them can help you proactively prevent these beliefs from limiting you.
• Have a morning formula. Prepare yourself for the day through actions and movement, it’s not a routine, it can be flexible around your time and isn’t set in stone. 

BEST MOMENTS

‘I thought it was just a hobby for me, I didn’t know I could do it full time’ 

‘If the positive thinking doesn't align with your self image it’s going to cause problems’

‘You have to take the action’ 

‘Be the version of you, start showing up’

EPISODE RESOURCES

1-1 Coaching Application 

The 90 Day Manifestation Journal 

Money Manifestation Cards 

Membership

Free 3 Part Money Series + Workbook 

Free Daily Money Prompts 

@itschloeslade

@vibe_and_flow

VALUABLE RESOURCES 

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ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 

Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

CONTACT METHOD 

Website http://www.thebuyerandretailcoach.com

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LinkedIn linkedin.com/in/nicolehigginsuk 

Email [email protected] 

Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall