I broke into the calligraphy industry at one of the most ideal times.
Instagram videos were on the rise & local maker events were popping up everywhere, giving me the opportunity to network my business. Then COVID quarantined everyone, and people were looking for something to do amidst the stagnant, day-to-day monotony of being stuck inside – and calligraphy’s popularity hit an all-time high.
I rode the wave as long as I could – but it didn’t last.
Since then, I’ve had to constantly change my strategy - growing and evolving with the trends and times. It has NOT been easy (read – I NEVER went to school for business or took any business courses before starting my company) – but after throwing spaghetti at the wall for a while, I developed a 3-bucket strategy to steadily grow my sales and client base.
In this episode of The Shinah Show, I share with you:

• How I grew Crooked Calligraphy into a million dollar plus company
• My strategies for handling different types of clients
• What I would change if I could do it all over again

Stepping into any industry is difficult – but with the right formula of offerings, marketing and operations, you can easily get your foot in the door, no matter what types of clients you are serving!

I have learned SO MUCH over my 8 years as a business owner – and one of the biggest lessons has been to pay it forward. I would have never gotten to where I am today without those who have gone before me sharing the necessary know-how to do so. I hope this episode makes business feel more doable and inspires you to take the leap and go after your dreams!

FREE CALLIGRAPHY BIZ SUMMER SCHOOL - My Calligraphy Biz Summer School is still in full swing! I'm teaching 3 weeks of foundational business lessons, resources and mindset reframes, to help you get closer to your calligraphy dreams

Register right HERE

This is all leading up to the doors opening to my “Calligraphy Biz Starter Guide” course on July 1st, 2024! This is the LAST time I’ll be offering it at the introductory price of $497 before its closed it for a major overhaul. Get in NOW to get the course (AND all the updates) at this price!
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FOLLOW SHINAH: 

• Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphy

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FREE WORKSHOP:

• “How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH:

• Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!