LA's Jack Appleby is a Director of Creative Strategy. He has touched projects for Beats by Dre, Microsoft, Rockband, and more. Almost a decade into a career that has focused largely on whatever social is and with a title that now suggests a broader remit, we chat about the challenges facing social strategists at a time when few get training.

We discuss:

- Best Practice Machines

- What's up with "engagement"?

- What is social strategy?

- Could other types of strategists do social work?

- The skills social strategy folks need

- The Los Angeles agency zeitgeist

- Video game marketing

- What is a creative strategist?

You can find Jack at https://twitter.com/JuiceboxCA

For more internet:

Facebook group: http://www.sweathead.co

Instagram: http://www.instagram.com/markpollard