Startup Confidential

By Dr. James F. Richardson

Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you

... more

4.9

6565 ratings

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about Startup Confidential:

How many episodes does Startup Confidential have?

The podcast currently has 151 episodes available.

Startup Confidential episodes:

October 01, 2020 Ep 31- Founder Archetypes - The Brand Worshipper
Grab onto your handrails, folks. You may hear the thunderous retort of the entire global branding industry in the middle of this one. Branding is one of the most over-rated arts in the early years on the Ramp. Without a data-refined strategy in place, you just can't finalize your brand's symbolic system. Yes, you can try to research it in advance and over-determine everything like a Big Company. But since that rarely works out well for them either, I advise patience. Don't launch a product line hoping initial branding will carry you. Professional branding is expected by consumers. It's not impressive or distinctive any more in premium CPG.

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]
...more
16min
September 15, 2020 Ep. 30 - An Interview with Jake Huber - Negotiating with Buyers Part Two
He's back! Jake Huber riffing with me on more advanced topics in retail buyer negotiation. The big one in this final part of the interview is : how to say no...obviously, without ever using this word. :) If you liked Part 1, then you're going to luv, luv, luv this part. Again, I apologize for the horrendous audio on my end. Won't happen again. You have my promise.

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]
...more
13min
September 01, 2020 Ep. 29 - An Interview with Jake Huber - Negotiating with Buyers Part One
Pardon the horrendous audio. This was recorded in a chaotic apartment during the early months of the pandemic. Nevertheless, Jake Huber and I riffed on some very important topics. In Part One we address the #1 thing founders screw up when approaching buyers, how pitching investors and buyers is similar/different and the challenges posed for introverted founders. Hope you like it!

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]
...more
11min
August 15, 2020 Ep. 28 - Why I No Longer Work With Young Startups
Sorry to discuss my boring business, but, in this rare case, my internal decision is based on something it might benefit some of you to hear about. I hope so, or this will be a seriously low performing episode! This episode hinges around the concept of coachability. And my foil is the human need for validation. We all have it. We all need social validation or we will eventually commit suicide. A problem arises for founders of young startups, especially for young founders of young startups when they approach business advisors or mentors looking for validation, and not for professional critique. Listen in, if you dare...

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]
...more
11min
August 01, 2020 Ep. 27 - Ramping Your Brand - A Reading on Iteration
The UPCs you initially launch with are very, very unlikely to be the ones that you scale. Maybe the product inside the package is largely the same. But many things will change as you learn and iterate on the basis of market feedback. In this episode I read a few pages from my new book - Ramping Your Brand and hope you enjoy them.

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]
...more
10min
July 15, 2020 Ep. 26 - How to Filter Advice
As an advisor, this is a tricky topic to wax poetic about, since it might appear atrociously self-serving. Yet, here I go. I want folks newer to business and to CPG specifically to get a lot more critical about how they filter inbound advice, especially the unsolicited kind you tend to get poured on you during events, virtual or real world. There's usually at least a shred of help to find, even if most of what is offered is bunk. This is NOT a pitch for paid advice, trust me. The rules I describe cross the paid-free divide. I hope it helps you out.

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]
...more
10min
July 01, 2020 Ep. 25 - Why Hitting the Gas on Distribution Almost Never Works
My favorite punching bag is the 'door count' tribe. Who are these folks? The folks whose primary KPI is I added me a sh*t ton of doors last year. Boo-yah! Really? Yes. These folks do exist. They're generally the same folks whose case study research was limited to 10 unicorn brands, mostly D2C and funded off enormous wealth. In this episode, I explain in somewhat redundant, sermonizing fashion why you must forget this non-KPI. It measures nothing of importance at all.
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]
...more
10min
June 15, 2020 Ep. 24 - Interview with Mark Crowell - Part Two
In this episode, Mark and I finish our conversation, getting into the details of finding the right co-man and the three different ways to approach professionalizing your production in general. Just don't wing it, people. And don't hire the first warm body. Ever. www.culinex.biz
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]
...more
14min
June 01, 2020 Ep. 23 - Interview with Mark Crowell, Founder of Culinex - Part One
Do you own your IP? Do you know the difference between a prototype and a protocept? Founder of Culinex, culinologist Mark Crowell, addresses these questions and more in the first of a two-part guest interview on product development. If anything has NOT changed due to the global pandemic, it's the laws of product development. It's science folks. Learn it or outsource it. Just don't ignore it and then blame your broker for your crappy sales.
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]
...more
11min
May 15, 2020 Ep. 22 - The Preface from Ramping Your Brand
If you thought your career was messed up, then entertain yourself with the Preface from my new book - Ramping Your Brand. I share the bizarre twists of fate that illogically led to my current expertise in guiding growth strategy for emerging consumer brand. As we all muddle through the pandemic, have a laugh at my expense...or maybe three.

www.rampingyourbrand.com
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]
...more
9min

FAQs about Startup Confidential:

How many episodes does Startup Confidential have?

The podcast currently has 151 episodes available.

More shows like Startup Confidential

Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,143 Listeners

The Rich Roll Podcast by Rich Roll

The Rich Roll Podcast

11,916 Listeners

The School of Greatness by Lewis Howes

The School of Greatness

21,240 Listeners

Acquired by Ben Gilbert and David Rosenthal

Acquired

4,214 Listeners

Pivot by New York Magazine

Pivot

9,540 Listeners

Taste Radio by BevNET Inc.

Taste Radio

203 Listeners

Founders by David Senra

Founders

2,033 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,316 Listeners

Worklife with Adam Grant by TED

Worklife with Adam Grant

9,179 Listeners

The Journal. by The Wall Street Journal & Spotify Studios

The Journal.

5,981 Listeners

My First Million by Hubspot Media

My First Million

2,645 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,628 Listeners

The Startup CPG Podcast by Startup CPG

The Startup CPG Podcast

567 Listeners

Hard Fork by The New York Times

Hard Fork

5,501 Listeners