In episode 720, Rob Walling is joined by Craig Hewitt to discuss the intricacies of prioritization in both business and in life. In addition to running Castos, Craig has started coaching founders in sales and marketing, and describes how he strives to focus on the right things. They talk about buying back their time, creating family-focused time, and share their solo podcasting experience after previously having co-hosts.
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Topics we cover:
3:34 – Prioritizing marketing growth and work-life balance outside of work7:07 – Buying back your time and optimizing for convenience10:08 – Identifying the right things to work on with coaches and masterminds19:42 – Making fewer, bigger decisions as a founder22:01 – Making intentional family-focused time30:03 – How Craig started his coaching36:11 – Podcasting with co-hosts vs. podcasting soloLinks from the Show:
MicroConf ConnectTinySeedCraig Hewitt (@TheCraigHewitt) | XCastosRogue StartupsCraig’s Founder Insights Newsletter718 | When to Give Up, Open Source Competition, Painful Features, and More (with Derrick Reimer)Episode 644 | Buying Back Your Time with Dan MartellBuy Back Your Time by Dan MartellZirtualBuying The Future by Craig HewittThe MicroConf YouTube ChannelWho Not How by Dan SullivanWho: The A Method for Hiring by Geoff Smart, Randy StreetQuit: The Power of Knowing When to Walk Away by Annie DukeIf you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
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