Startups in Stilettos

Startups in Stilettos

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Startups in Stilettos episodes

  • Creative Problems Require Creative Solutions with Libra Riley

    “If you've created something, get it out there, get it prototyped. Get it patented if it makes sense to patent because not every product needs to have a patent, but just get going on something.”  


      In today’s episode, we are joined by Libra Riley, the Founder and CEO of SWOOP™ Hanger, a patented hanger design that transitions the length of long garments to maximize closet storage, protect garments, and streamline travel. Who doesn't love that? Libra’s interest in organizing began many years ago out of the desire to make her own space more organized. With another classic case of necessity truly being the mother of invention, she found herself standing in her own closet in need of a solution. Moments later, she grabbed two wire hangers swooped up the bottom of her dress, and clipped the hangers together. Just like that SWOOP™ Hanger was born. Libra’s Genius awarded her first and second prizes at the 2021 SCORE Black Entrepreneur Pitch Event in the startup product category. Before developing SWOOP™, Libra worked for 10-plus years in nonprofit management supporting women, children, and families in the entertainment industry. Whether you’re looking for solutions to the problems created by retail therapy, or you’re simply looking for inspiration in your own CPG company, we’ve got your next AHA moment. Join us to learn from Libra’s fascinating experience launching her game-changing products and receive the valuable insights you need to make the vision you have for your business a profitable reality! 


    We talked about:  

    • Pushing through fear + trusting in your ability to ground your vision 
    • Pivoting from licensing to manufacturing 
    • Seizing opportunities + increasing visibility levels
    • Cultivating community + inspiring other female founders 
    • Investing in yourself + having confidence in your product 
    • Shipping + distribution  
    • Meeting operational demands + knowing your metrics  

    • Members of our Entreprenista League get access to live Office Hours with top founders that have been on our shows! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!  


      Connect with Libra:  

      • Instagram 
      • TikTok
      • Facebook
      • Website  


        Are you ready to make meaningful business connections that lead to real business results? 

        Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

        Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate and support you every step of the way. 

        Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

         

        Become An Entreprenista!

         Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. . If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

        Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay 

        Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. 

        Don’t forget to follow us on Instagram, and LinkedIn and for more exclusive content, tips, and insight, join our community of founders right here. 

        28 min
      • How To Plan For The Unpredictable with Emily Cisek

        “You want to do everything you want to be everything to everyone. You want to be the perfect founder, but the perfect founder doesn't exist you need to be authentic and true to yourself and the type of leader you are.”    


        Named the 2021 Women Who Mean Business Honoree by the Houston Business Journal, Emily Cisek is the co-founder and CEO of The Postage, an all-in-one digital platform for life and family organizations but also for small businesses, succession, and legacy management. After experiencing the loss of three family members in six weeks, Emily started The Postage in 2020 to simplify how families organize their lives and navigate life transitions. Through collaborating with banks, The Postage can now support families and small businesses on a larger scale while bridging generational gaps and reinforcing banks as cornerstones of their communities. In today’s episode, we sit down with Emily Cisek to discuss her brilliant business idea born out of her attempts to process her own grief and a desire to help her community navigate these significant life transitions. As a TEDx speaker on liminal spaces and transformative journeys, she empowers audiences to embrace life’s transitional moments confidently. Join us to learn how Emily is single-handedly redefining the future of relationship banking through her visionary leadership and unrelenting dedication to remaining empathy-driven. 


        What we talk about:  

        • End-of-life proceedings + separation of assets 
        • Processing loss + navigating grief 
        • Financial modeling 
        • The power of delegation 
        • Being capital efficient 
        • Legacy, succession, and inheritance 
        • Preserving life’s most special + significant moments  

        • Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   


          Connect with Emily: 

          • The Postage (Free for the first month with FIRST1FREE at checkout) 
          • Linkedin 

            Get Featured on Startups in Stilettos

            Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!


            Grow Your Startup with Startups in Stilettos

            Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

            Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio

            Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.

            Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

            23 min
          • An Integrative Approach To Medicine and Business with Dr. Cindy Tsai

            “I really realized that we need to take this very integrative holistic approach to wellbeing. So often we are focused on productivity and being busy. And we forget about listening to what we're actually going through.”  


            Dr. Cindy Tsai is an award-winning board-certified physician, TEDx speaker, best-selling author, and Chief Wellness Officer as the visionary founder of Yes and More, a personal growth and wellness company.  As an inspired thought leader, Dr. Cindy understands that what is traditional or common practice doesn’t inherently equate to what is best in terms of how each individual can cultivate a state of wellness. This is why she’s dedicated to using her extensive Ivy League training and vast clinical experience as an internal medicine and integrative medicine physician, to empower leaders and organizations through the development of her comprehensive Mind Body Spirit wellness programs. She recognized the impact of chronic stress on the body and the challenges of navigating the US healthcare system, which led her to discuss this issue in length for her powerful Tedx talk on body intelligence. In today’s episode, we sit down with Dr. Cindy Tsai, who wrote the best-selling book So Much Better: Life-Changing Strategies to Develop Calm, Confidence, and Curiosity. She shares with us her unique perspective and profound awareness of health inequities, how it fuels her visions for a more inclusive world, her immense passion for women’s health, how we can become our own success story, and so much more!  


            We talk about: 

            • Holistic wellness + integrative medicine  
            • Women’s health + preventative health 
            • Chronic stress + body intelligence 
            • Advocating for yourself + self-healing 
            • Open-mindedness
            • Public speaking + coaching  

            • Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   



              Connect with Dr. Cindy:  

              • Tedx: Body Intelligence: An Integrative Approach To Health & Wellness 
              • Instagram
              • Linkedin
              • Website  


                Get Featured on Startups in Stilettos


                Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!


                Grow Your Startup with Startups in Stilettos

                Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

                Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio

                Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.

                Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

                28 min
              • Learning How To Start Over with Olivia Howell

                “Life is a series of fresh starts, and everybody is worthy of the support. We are about meeting people where they are and celebrating them.”   


                After her own divorce and watching her sister call off her engagement the following year, Olivia was left with two significant questions: Why do we only celebrate weddings and new babies with the support of a registry? And Why are other major life changes like transitioning into divorce, graduating from a Ph.D. program, or even changes in career, not met with that same support? In search of the answer, she found an incredibly innovative and revolutionary business opportunity. In today's episode, Jess and Carlyn are back in the studio sitting down with Olivia Howell, co-founder and CEO of Fresh Starts Registry, a one-stop-shop for everything you need to begin again and the only platform that aggregates support experts for all life changes while also, supporting the Fresh Starts team of experts in their marketing, business, and public relations. Olivia shares with us her passion for celebrating and supporting people with what they need most to move ahead into their next phase of life, what the market research revealed to her, how she leveraged her 20 years of experience in marketing while building her business, and so much more! 


                We talk about:  

                • Perseverance + surviving testing times 
                • Rebuilding + Starting over completely 
                • Registries + new beginnings
                • Co-founding with siblings 
                • Seeking support + gathering information  
                • Overcoming negativity + receiving helpful guidance   
                • Building a community of experts  
                • Trailblazing + pioneering an industry 
                • Creating a space for passions  
                • Innovative subscription models  

                • If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!     


                  Resources: 

                  • Slack
                  • Zapier  


                    Connect with Olivia:  

                    • Divorce Guide    
                    • Fresh Starts Registry  
                    • Become an Expert @ Fresh Starts Registry  
                    • Instagram

                    • Get Featured on Startups in Stilettos

                      Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!


                      Grow Your Startup with Startups in Stilettos

                      Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

                      Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio

                      Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.

                      Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

                      28 min
                    • Building a Booming Business with Adria Marshall

                      “I really didn't want to start my own brand. I just wanted products that worked…So it’s just solving this puzzle, which is great as an entrepreneur, because that’s what it is every day - solving a new mystery” 


                      Adria is another prime example of how necessity breeds innovation. As she was searching for the best natural hair care products with healthy and organic ingredients, she continued to run into a Goldie Locks-like dilemma. Eventually, she found a formula that was just right when she realized: with a bit of research and her own intuitive touch, she could mix the perfect product from the comfort of her own kitchen. In today’s episode, we sit down with the Entreprenista 100 award-winner Adria Marshall, who is the Founder and CEO of Ecoslay, a plant-based hair-care product brand for textured hair types. Adria shares with us how her product became an overnight viral success, her keys to sustaining growth and scaling your business, why having the right team is essential for a successful work environment, and so much more! 


                      We talked about: 

                      • Sustainability + Environmentally friendly products 
                      • Natural hair care solutions 
                      • Honoring + serving your community 
                      • Handling viral success  
                      • Email marketing for E-commerce businesses 
                      • How to hire and fire as a new entrepreneur 
                      • Successfully onboarding new team members 
                      • Selling products on Amazon  

                      • If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   


                        Resources:  

                        Klaviyo 


                        Connect with Adria: 

                        • Ecoslay 
                        • Instagram 
                        • Facebook
                        • Tiktok 

                        • Get Featured on Startups in Stilettos

                          Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!


                          Grow Your Startup with Startups in Stilettos

                          Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

                          Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio

                          Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.

                          Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

                          39 min
                        • Building The Picture Perfect Business with Angela Acosta

                          “I wanted to do something bolder, I've always wanted to empower women. I just didn't know how. And I told myself for a long time. I'm just shy. And I don't know that I could actually step into that role, or anything like that. That wasn't the case.”  

                           

                          Angela Acosta is a girl’s girl and quite literally the picture of passion. As the founder of Angela’s Atelier, a personal branding and portrait photography studio in Perth Amboy, New Jersey, she is committed to helping women shape how they feel about themselves. Her mission? To provide a studio experience focusing on the journey, not perfection or self-judgment. In today’s episode, we sit down with Angela Acosta to further unpack her journey to find what she feels is her true calling. She shares with us how she creates a safe space for every woman that she photographs, why everyone should have a portfolio of photographs at their disposal, her secret to bringing her clients out of their shells, how she overcame her initial fear of putting herself out there and so much more!  


                          We talk about: 

                          • Professional Photography 
                          • Personal Branding 
                          • Leaning into social media 
                          • Finding your niche 
                          • Empowering women 
                          • Self-discovery + self acceptance 
                          • Overcoming the fear of being seen  

                          • If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!    


                            Resources: 

                            • Notion 
                            • Peer Space  


                              Connect with Angela: 

                              • Instagram 
                              • Website 
                              • Contact Number: 732-301-4445 

                              • Get Featured on Startups in Stilettos

                                Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

                                Grow Your Startup with Startups in Stilettos

                                Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

                                Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio

                                Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.

                                Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

                                23 min
                              • The Key to Creating A Truly Irresistible Product with Carmen Starks

                                Carmen is the perfect example of why we should always be careful what we wish for because you never know when the Universe is listening. In a passing moment of frustration at the dwindling lifespan of her go-to candles, she uttered the words “I bet I could make it better” under her breath. Recognizing her limitless potential, her husband gifted her candle supplies that Christmas with a note that read in part “Let me see you do it”. The rest was history.  


                                In today’s episode, Carlyn sits down with inspiring Carmen Starks, Founder and Creative Director of Starks Candle Co., a premium candle company designed to create a lasting impression in commercial and residential spaces. Carmen shares with us why quality and sustainability are woven into the foundation of her company, how her business has become a team effort in her household, why other product-based businesses would greatly benefit from a subscription model, her secret to balancing out revenue levels from quarter to quarter, and so much more!  


                                “Remember that anything that's for you won't miss you. Because sometimes we get so caught up in like making it to the top that you're not even enjoying the process.” - Carmen Starks 


                                 This week on Startups in Stilettos:  

                                • Meet Carmen (0:52) 
                                • How Carmen’s business idea found her (3:11) 
                                • The importance of a quality product that’s free of toxic chemicals (5:21)
                                • Carmen expresses her love for the heirs to her candle business throne (8:47) 
                                • What Carmen didn't know before going into business (10:38) 
                                • Carmen's biggest win to date (13:03) 
                                • Why Carmen believes in collaboration and using a subscription model (15:08)
                                • Why it's helpful to offer personalization of products (19:56)
                                • What makes Starks Candle Co. unique amongst competitors (23:53)  

                                • Favorite quotes from the episode: 

                                  • “I think the biggest win for me is encouraging other females to become founders and start a business and just being in this space and actually making a product of good quality” - Carmen Starks 
                                  • “Even if you're not a product-based business, if you could offer your services as a subscription. I think that it would be a good help for you as far as keeping your revenue level. I feel like July August and June is just really hard. So just planning to have that subscription in place could be really helpful for your business and keeping you going through those hard times.” - Carmen Starks   

                                  • Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   


                                    Connect with Carmen: 

                                    • Instagram 
                                    • Facebook
                                    • Website 


                                      Connect with your Startups in Stilettos hosts

                                      • Jessica Abo on Instagram
                                      • Jessica Abo on LinkedIn
                                      • Learn more about Jessica Abo here
                                      • Carlyn Bushman on Instagram
                                      • Carlyn Bushman on LinkedIn
                                      • Learn more about Carlyn Bushman here


                                      • Get Featured on Startups in Stilettos

                                        Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!


                                        Grow Your Startup with Startups in Stilettos

                                        Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

                                        29 min
                                      • How to Build Your Dream Business with Courtlyn Jones

                                        Courtlyn is a perfect testament to what you can achieve with pure passion for what you do and an unrelenting commitment to seeing your vision all the way through. For as long as she can remember, the fine arts have always been a fundamental part of her identity and expression but when she enrolled in college, she made a practical decision to study digital design. After 9 years as a graphic designer in the corporate space, she received a thyroid cancer diagnosis that changed the trajectory of her life. Courtlyn realized life was too short not to chase her own dreams and help other creatives do the same. So, with no plan and an endless amount of courage, she quit her job and set off on her entrepreneurial journey.  


                                        In today’s episode, Carlyn sits down with the truly inspiring Courtlyn Jones, graphic designer, visual artist, and founder and CEO of The Design Database, the leading women-owned online community and job platform for female and non-binary creatives. She shares with us the mission behind her company, how she navigated leaving corporate while battling cancer, why it's so important to have moments of pause, the DIY projects that laid the foundation for her business, how her business functions like an Indeed meets Instagram, and so much more!  


                                        “It's all a learning process. I've learned my lessons now. And now I know how to be able to work smarter going forward.” - Courtlyn Jones 


                                        This week on Startups in Stilettos:  

                                        • Courtlyn shares the inspiration and motivation behind her business (2:04) 
                                        • Courtlyn dives into her creative background (3:36) 
                                        • Courtlyn shares how she navigated leaving corporate to focus on building her business (5:57) 
                                        • What the Design Database has to offer for creatives and clients (8:59) 
                                        • What Courtlyn didn't know before going into this business (11:35) 
                                        • Courtlyn's biggest achievement since being in business (13:51) 
                                        • Courtlyn's favorite business tools (16:14) 
                                        • Courtlyn's thoughts on AI and chat GPT as replacements for human creatives (18:19) 
                                        • This week's fun fact (22:23) 

                                        • Resources Mentioned: 

                                          • Asana
                                          • Canva 
                                          • Adobe Suite 


                                            Our favorite quotes: 

                                            • “I know how hard it is to be a creative female in this industry. And how in corporate, there are so many opportunities that aren't open to us as much as we want them to be. Being a freelancer, it also has its issues as well. So I wanted my own platform where it was a space for creatives to feel safer and also to make new friends, get inspired by other creatives as well, and feel empowered, but also have the tools that they need to attract higher quality clients and companies.” - Courtlyn Jones  


                                            • “I designed the entire site from scratch, learn how to do all of the coding, and made it all work the way that I want it to finally and I was up to like four in the morning every night for weeks doing it. And it's finally up and it's so beautiful and I'm really proud of that.” - Courtlyn Jones   


                                            • “Having the passion and the soul and the actual emotion behind the art from an actual human being, I think, that takes a huge win over AI any day. So I really hope that the world isn't going to become so soulless that we can't see that going forward or forever.” - Courtlyn Jones 


                                            Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!


                                            Connect with Courtlyn: 

                                            • Courtlyn's Instagram 
                                            • Design Database Instagram 
                                            • Website   
                                              28 min
                                            • Learning To Leverage Your Strengths When Building A Business with Brooke Latham

                                              If you ask Brooke, she’ll most likely tell you that she didn't choose the Entrepreneurial life, but that the Entrepreneurial life chose her. After being left feeling unsatisfied and lacking a vision she resonated with, Brooke decided to step away from her 9-5 in the fine art world without knowing what the future would hold. By leaning into her strengths and building a business on her own terms, she has now found a sense of purpose in helping other purpose-driven brands grow their businesses.  


                                              In today’s episode, Carlyn sits down with Brooke Latham, founder and CEO of Social Canvas, a full-service marketing agency specializing in working with organizations of purpose. Brooke shares with us the vision behind Social Canvas, why it's important to utilize both visual and verbal communication for an impactful marketing strategy, her recommendations for organization and client management tools, why client experience should always be top of mind, and so much more!  


                                              “It's hard to sell something that you don't believe in.” - Brooke Latham 


                                              This week on Startups in Stilettos:  

                                              • Brooke shares the mission and inspiration behind Social Canvas (3:03)
                                              • Brooke shares when it's the right time to connect with a digital marketing agency (5:18) 
                                              • What Brooke didn't know before going into business (6:35) 
                                              • Brooke's biggest win to date in her business (10:24) 
                                              • Brooke discusses which marketing tools she recommends the most (12:16) 
                                              • Brooke talks the duration of time it takes to convert a lead into business (16:43) 
                                              • Brookes thoughts on the recent announcement of TikTok’s expansion into the music, tech, and e-commerce space (18:50)  

                                              • Our favorite quotes from the episode:  

                                                • “Consumers today really expect that the brands they choose, have strong mission, vision, and values and they're really looking for messages that they can connect with in their brands.” - Brooke Latham 
                                                • “I think that's a really important thing to be looking at just when clients come in the door with you, what's their experience, like then because those are the people who are going to be retained clients for you, and potentially people who you might have the opportunity to work on more work with them as an upsell or get referrals from them.” - Brooke Latham 

                                                • Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!


                                                  Connect with Brooke 

                                                  • Instagram 
                                                  • Website 


                                                    Connect with your Startups in Stilettos hosts

                                                    • Jessica Abo on Instagram
                                                    • Jessica Abo on LinkedIn
                                                    • Learn more about Jessica Abo here
                                                    • Carlyn Bushman on Instagram
                                                    • Carlyn Bushman on LinkedIn
                                                    • Learn more about Carlyn Bushman here

                                                    • Get Featured on Startups in Stilettos

                                                      Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!


                                                      Grow Your Startup with Startups in Stilettos

                                                      Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

                                                      Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio

                                                      Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.

                                                      25 min
                                                    • Unlocking Your Unique Brand Strategy with Emily Paulsen

                                                      Emily has a long and rich history in the branding world. Over the stretch of 14 years, Emily says she's done everything from skinny jeans to french fries, working in the brand development of companies like Abrecrombie & Fitch and Wendy’s. But what she really loves more than anything, is working with passionate entrepreneurs to help build authentic brands that deeply connect with clients.  


                                                      In today’s episode, Carlyn flies solo while sitting down with Emily Paulsen, Founder of Electric Collab, a branding and identity boutique that helps brands build their strategy, visual identity, and websites. Emily shares such important information and talks all about her mission to provide a one-stop shop for service providers, coaches, and creatives ready to amplify their businesses through the power of branding. Emily breaks down her experience working with high-impact brands, when it's the best time for businesses to start investing in their branding, her favorite moments from doing this work, and so much more!  


                                                      “It's never too late. That's for sure. Whatever you've done to this point in your business, obviously that has worked to an extent. And you should celebrate that. But I don't think it's ever too late to bring in that refinement.” - Emily Paulsen 


                                                      This week on Startups in Stilettos: 

                                                      • Emily defines branding and the role of her business: Electric Collab (2:00)
                                                      • Emily reflects on her career and the journey leading to starting her business (4;48) 
                                                      • Emily discusses when its time to outsource help for building the brand around your company (10:23) 
                                                      • Emily explains why it's never too late to bring in an agency and the difference between a personal brand vs a business brand (13:34) 
                                                      • Emily shares her proudest moments since starting her business (16:50) 
                                                      • Emily shares her favorite business tools and a tip for getting started with branding (19:44) 
                                                      • Carlyn shares some fun facts and current events every Entreprenista should know (21:54)

                                                      • Our favorite quotes from the episode: 

                                                        • “you need a brand that reflects the quality of your work and makes it clear who you are, and how you add value, you need a brand that reflects that to the world. That's how you get to, you know, season four, or five, six that forever, right? By harnessing the power of a brand to amplify everything that you've established in the business to that point” - Emily Paulsen 
                                                        • “Try to make the brand a human, even if it's not based on any real person. And I think that's what allows you to have a connection-driven brand, whether it's about an individual or a separate business.”

                                                        • Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!


                                                          Connect with Emily Paulsen

                                                          • Email 
                                                          • Instagram

                                                          • Connect with your Startups in Stilettos hosts

                                                            • Jessica Abo on Instagram
                                                            • Jessica Abo on LinkedIn
                                                            • Learn more about Jessica Abo here
                                                            • Carlyn Bushman on Instagram
                                                            • Carlyn Bushman on LinkedIn
                                                            • Learn more about Carlyn Bushman here

                                                            • Get Featured on Startups in Stilettos

                                                              Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

                                                              27 min

                                                            About Startups in Stilettos

                                                            From the publisher's feed

                                                            Have you recently started a business, or are you considering taking the leap to start? Do you find yourself alone or overwhelmed in the whirlwind of early challenges in your Entreprenista journey? Well, you’re in the right place - Startups in Stilettos is for you. Learn what it takes to grow your startup, from your peers in the startup world, and those who are in your shoes (or stilettos, if you will)

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