Startups in Stilettos

By Entreprenista NetworkBusiness Entrepreneurship Marketing Careers

Startups in Stilettos episodes

July 25, 2023Building your Brand with Kelsey Kloss
Before Kelsey became an entrepreneur, she was a journalist and in-house editor for national media brands like Elle, Good Housekeeping, and Reading Digest. It was during this time Kelsey learned the power of proper storytelling and which kinds of narratives that brands can lean into in order to connect to their consumer. Kelsey later identified a journalism vs. PR and editorial vs. marketing disconnect in how companies were attempting to tell their stories on social media. So when the pandemic struck and began to impact her flow of income, Kelsey took a leap of faith and began seeking to bridge this gap through the development of her company.

In today’s episode, we sit down with Kelsey Kloss, CEO of Kloss Creatives, a PR and social media company that focuses on elevating brands as industry thought leaders through strategic storytelling and narrative building. She shares with us her journey to becoming an Entreprenista, what she wishes we knew before starting a business, why telling a compelling story with your brand matters, tips on how to build a press portfolio, the keys to positioning yourself as a thought leader in your industry and much more!

“I think sometimes there's this pressure to find your niche, even if it hasn't come organically quite yet. But I'm glad that we didn't try and force that. As I worked with clients. And as we grow our team, we naturally found what works best.” - Kelsey Kloss

This week on Startups in Stilettos:
Kelsey's motivation for starting her business (2:40)
How Kelsey’s marriage of both her background in journalism and PR helped create her agency (4:35)
Kelsey shares how she initially experimented with her company (6:25)
Kelsey discusses finding her clients and working within specialized industries (7:59)
Kelsey breaks down the process for working with her agency (8:57)
Kelsey’s view on press right now and positioning yourself as an industry thought leader (11:08)
Kelsey shares the key to getting press placements (16:03)
Kelsey’s wish to connect to her fellow Entreprenistas (18:53)
The beauty of working with an agency (20:15)
Stephanie and Jess talk the benefits of joining the Entreprenista community (21:58)
Resources Mentioned:
Help A Reporter

Our favorite quotes:
“You don't have to force your niche. You don't have to figure it out from the get-go. I'm really glad that our team tried a little bit of everything and saw what organically became our niche.” - Kelsey Kloss
“No matter how strong of a relationship you have with a journalist, no matter how many times you take them out to lunch or send them free samples, they can't write about something that won't benefit their audience, or they can't produce a segment that doesn't benefit their audience.” - Kelsey Kloss
“There were frustrations from both journalists and PR pros from opposite sides of the newsroom table, there were disconnects in how companies were telling their story on social media where maybe it was coming across 100% salesy, and they were forgetting about that more narrative part of their story that kind of comes into play when you're working in a more editorial environment. So bridging that gap is something that I wanted to do with Kloss Creatives. “ - Kelsey Kloss
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Connect with Kelsey:
Linkedin
Website
Connect with your Startups in Stilettos hosts
Jessica Abo on Instagram
Jessica Abo on LinkedIn
Learn more about Jessica Abo here
Carlyn Bushman on Instagram
Carlyn Bushman on LinkedIn
Learn more about Carlyn Bushman here
26 min
July 18, 2023Building a Subscription Business from the Ground Up with Marnie Madras
As the mother to four children under the age of 10, Marnie will tell you herself; she loved being pregnant. So much so she couldn't bear the idea that there were Mothers out there struggling with their pregnancies and failing to find the support they needed that solely focused on them. Marnie recognized the challenge in this, as she recalls feeling like she was losing her identity as she further transitioned into motherhood. Supporting women through this transition and shaking up the way women truly experience pregnancy is what Marnie has dedicated herself to in the building of her company.

In today’s episode, we sit down with Marnie Madras, founder, and CEO of Rumbly, a modern DTC pregnancy lifestyle wellness brand that helps women navigate the transition to motherhood while bringing more joy to the overall experience. She shares with us how they accomplish this through a monthly subscription and stand-alone themed boxes, her process of bringing her vision into creation, how the search for a co-founder held her back, the key to outsourcing for your business, and so much more!

“When you believe in yourself, and you believe in what you're doing, and you're so passionate about what you're doing, the process will naturally get you to where you're going. You’ve just got to be patient, but you will get there.“ - Marnie Madras

This week on Startups in Stilettos:
Meet Marnie (2:56)
How Marnie came up with the idea for her business (3:29)
Marnie’s process of bringing Rumbly into creation (7:14)
What held Marnie back from getting started (8:59)
The benefits of outsourcing for what you already know (12:32)
Marnie explains her subscription model (14:24)
Matrescence and the process of losing your identity in the journey to motherhood (18:54)
Marnie discusses the shift in the conversation around pregnancy (21:34)
Stephanie and Jess talk establishing your business on new platforms (24:55)
Our favorite quotes:
“You just go from one step to the other. one person leads to the next, or one learning leads to the next. And you discover something, and you think you can't do it. And you take on that task, and then you move on to the next, and you almost just have to have this true belief in the process.” - Marnie Madras
“I've really learned to go on gut, go for things and don’t hold yourself back, you will figure things out on the way, and don't convince yourself of something that's that's not necessarily true.” - Marnie Madras
“Outsource for what you know. So you can focus on the other stuff. It's nice having those external eyes on it. But really, you will turn better work out if it's an area that you are familiar with. Because you can push, you can challenge, you can motivate, you can encourage, and you know how to do that when it's in that area of the business that you are familiar with.” - Marnie Madras
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Connect with Marnie:
Instagram
Rumbly
Linkedin
Connect with your Startups in Stilettos hosts:
Jessica Abo on Instagram
Jessica Abo on LinkedIn
Learn more about Jessica Abo here
Carlyn Bushman on Instagram
Carlyn Bushman on LinkedIn
Learn more about Carlyn Bushman here

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are
32 min
July 11, 2023Keys to Maximizing Online Visibility with Kristina Bartold
Kristina Bartold has successfully built a career through creating community online and bringing people together. She learned that as an entrepreneur, showing up in these spaces authentically is key to connecting and building resonance with your target audience. As many small business owners often struggle to tap into the spaces that will offer them the most long-term growth, Kristina and her team offer insightful guidance for finding their online home.

In today's episode, we sit down with Kristina Bartold, CEO of The Social Snippet, a social media and podcasting agency that helps entrepreneurs and small businesses grow online communities. She shares tips for how to make sales via Instagram, methods for maximizing calls to action, how her company utilizes done-for-you social media, shares her story of navigating the social media landscape, and much more!

"If you love showing up on Instagram stories and that feels natural for you, go all in, lean into that if LinkedIn feels great, go there like, find the places that you feel most at home online and make that your community rather than focusing on the algorithm because even though it's important, it's not an end all be all" - Kristina Bartold

This week on Startups in Stillettos:
Kristina shares the mission behind The Social Snippet (2:57)
Kristina talks to key to online visibility and what to remember when posting (4:34)
Jessica shares a story about behind-the-scenes of entrepreneurial life (5:46)
Kristina discusses ways to maximize calls to action using stories or reels (7:41)
Why its important to let your community show up for you (13:21)
Kristina shares her journey since leaving her corporate job (16:56)
Kristina explains why consistency is the hottest trend right now (18:50)
Kristina shares her favorite tools for business and social media (21:29)
Our favorite quotes:
“Online, we get to be ourselves, and those people will find us.” - Kristina Bartold
“People buy from people. And so people get connected, whether your product based business or service based business, video is key, especially right now.” - Kristina Bartold
“They need to know who I am as a person, because that will give them a better picture of who I am as a coach. “ - Jessica Abo
“It's showing up consistently and talking about your message that you're building that know like and trust with people” - Kristina Bartold
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Connect with Kristina
Social Snippet’s Website
Kristina's Instagram
Social Snippet’s Instagram
Facebook
Linkedin
Build Your Digital Community Podcast
Connect with your Startups in Stilettos hosts:
Jessica Abo on Instagram
Jessica Abo on LinkedIn
Learn more about Jessica Abo here
Carlyn Bushman on Instagram
Carlyn Bushman on LinkedIn
Learn more about Carlyn Bushman here

Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
32 min
July 04, 2023How Conscious Collaboration Can Help You Meet Your Business Goals with Chrissanne Long
Chrissanne is an advocate and believer in what we can accomplish when we come together as like-minded professionals to support one another in our business pursuits. By approaching each relationship in her network as a long-term investment, she de-centers any urgency to close a potential deal. For Chrissanne, fostering a genuine connection is always the priority that ultimately creates an open environment for learning through one another and getting even our most ambitious goals met.

In today's episode, we are back together again to sit down with Chrissanne Long, CEO and Co-founder of Maximized Digital Media. This full-service digital marketing agency specializes in website design, social media, and digital advertising. Chrissanne is also a business coach and mastermind facilitator combining knowledge, experience, and passion to help her clients achieve their goals and strategically grow their businesses. She shares with us how her business works, the essential keys to building long-lasting relationships, the beauty and benefits of mastermind work, what to know when building a website, and much more!

“That's what happens when you're open to receiving the input of others who might not be in your regular everyday life, but they have something to contribute. You have something to contribute, and everyone works together to achieve a common goal. Then you've achieved a mastermind.” - Chrissanne Long

This week on Startups in Stilletos:
Chrissanne outlines her business and what working with her entails (2:59)
Chrissanne explains how investing in relationships birthed this idea (4:45)
Navigating how to build solid relationships while still promoting your services (6:36)
Chrissanne breaks down her mastermind work (10:07)
Chrissanne shares the biggest win for her business so far (12:30)
Chrissanne provides advice for those just getting started (15:09)
Chrissanne gives recommendations for anyone starting a website (18:10)
Chrissanne shares her perspective on current website trends like AI (19:39)
Jessica and Carlyn exchange their rose, bud, and thorns for the week (22:14)
Our Favorite Quotes:
“When you're open to receiving the input of others who might not be in your regular everyday life, but they have something to contribute, you have something to contribute, and everyone works together to achieve a common goal, then you've achieved a mastermind. “ - Chrissanne Long
“I always say don't build your business on someone else's property.” - Chrissanne Long
“You're looking for someone who can build you something that will grow with you and will partner with you as you grow.” - Chrissanne Long
“Even if you are a coach or someone in an environment that maybe has an elevated level of experience in an area, you still are someone who can grow and still are someone who can learn from other people.” - Chrissanne Long
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Connect with Chrissanne:
Maximize Digital Media
Chrissanne Long Website
Instagram
Facebook
Twitter
Linkedin
Connect with your Startups in Stilettos hosts:
Jessica Abo on Instagram
Jessica Abo on LinkedIn
Learn more about Jessica Abo here
Carlyn Bushman on Instagram
Carlyn Bushman on LinkedIn
Learn more about Carlyn Bushman here
30 min
June 27, 2023Why Publishing A Book Can Help Scale Your Business with Cheli Grace
Cheli Grace was working as a principal at one of the largest school systems in the nation when she realized she had more knowledge and helpful wisdom than she knew what to do with at the time. Cheli’s solution was to self-publish a book, which ultimately led to her discovering an opportunity to meet a pressing need within the publishing market that anyone with a business could benefit from.
In today’s episode, Carlyn sits down with Cheli Grace, founder of the Books to Millions™ Program and co-owner of Delian Origin Publishers. Her company was created to assist in streamlining the process of executive book coaching, self-publishing, and an innovative business strategy. She shares with us today her journey, insights on how the publishing landscape is shifting, what anyone looking to self-publish should know, how she discovered the formula to a successful book that expands your brand, and much more!
“It's important to monetize your book, it's important to use it within your business, to align it with your brand so that you can scale new heights.” - Cheli Grace.
This week on Startups in Stilettos:
Cheli shares the why behind how she founded Delian Origin Publishers (2:15)
Cheli discusses her journey from principal to publisher came about (4:08)
Cheli shares what surprised her when she got into the business world (6:11)
Cheli’s tips for getting started on writing a book (8:30)
Cheli discusses her biggest win to date (9:47)
Cheli shares her favorite business tools (13:02)
Carlyn does a visualization exercise with Cheli (14:44)
Cheli shares her insight on e-books versus hard copies (16:59)
Cheli explains self-publishing versus non-self publishing (19:21)
Resources Mentioned:
Dropbox
Quickbooks
Canva
Trello
Our favorite quotes:
“When you write a book, a book comes with a business.” - Cheli Grace
“When we're not in a community, when we don't have the accountability, and when we don't have a roadmap to follow, it could be a little bit more challenging than when we do.” - Cheli Grace
“67% of the top-rated public self-published books are written by women. Isn't that a great statistic? “ - Cheli Grace
“You have to just weigh your why, like, I always say, What's your why, and what do you want to what do you want to do?” - Cheli Grace
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Connect with Cheli:
Book to Millions
Linkedin
Instagram
Book to Millions Instagram
Connect with your Startups in Stilettos hosts:
Jessica Abo on Instagram
Jessica Abo on LinkedIn
Learn more about Jessica Abo here
Carlyn Bushman on Instagram
Carlyn Bushman on LinkedIn
Learn more about Carlyn Bushman here

Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
28 min
June 20, 2023Karen Skinner’s Innovative Business Systems For The Busy and Burned Out
Karen Skinner spent 20 years adhering to the work culture within the legal field before she finally had enough. The crazy hours, minimal sleep, missed events, and ever-looming sense of exhaustion left Karen convinced that there had to be another way to practice law and still lead an enjoyable life successfully.

In today’s episode, Carlyn sits down with Karen Skinner, coach facilitator, co-founder and CEO of Gimbal-Lean Practice Management Advisors, and a Lean Six Sigma blackbelt. She shares with us her vision for new business systems that allow for better delegation, how she is teaching lawyers and other entrepreneurs how to build these systems, her secrets to working more effectively, and much more!

“Law School teaches you how to practice law and it creates great lawyers, but it doesn't teach lawyers how to run businesses. And on the other hand, almost all lawyers are running their own businesses.” - Karen Skinner

This week on Startups in Stilettos:
Karen discusses the legal field and the purpose behind their business (2:20)
Karen explains her path to entrepreneurship (6:34)
Karen talks what she didn’t know at the onset of building their business (12:51)
Karen shares her proudest moments along the journey so far (17:31)
What Karen would want you to know by the 8th floor of an elevator ride (21:21)
Karen shares an exercise from her life planning workshop (22:53)
Our Favorite Quotes:
“If you can find ways to do that work better, faster, cheaper than you have time. And that time, you can use for other things that are more valuable to you, or that are at least as valuable to you.” - Karen Skinner
“We didn't know how hard change was going to be. Because essentially, you're right, we're disruptors. And I spend a lot of time going into firms and talking to lawyers about how they can do things differently. But this is a profession that's so anchored in tradition and precedent that getting people to do things differently is really hard.” - Karen Skinner
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Connect with Karen:
Website
Facebook
Twitter
Connect with your Startups in Stilettos hosts:
Jessica Abo on Instagram
Jessica Abo on LinkedIn
Learn more about Jessica Abo here
Carlyn Bushman on Instagram
Carlyn Bushman on LinkedIn
Learn more about Carlyn Bushman here

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio

Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.
30 min
June 13, 2023How To Maximize Your Growth and Revenue with Carlyn Bushman
Whether a business is a major corporation or a small boutique, its fourth-quarter performance plays a huge role in revenue growth for the year. This was especially true for Carlyn when she found herself in a product-based business, where the holiday season was often the busiest. So the tools and processes she planned on bringing into the second half of the year were particularly important. Being the Entreprenista she is, Carlyn ultimately discovered the key: Plan and prepare for the growth you predict.

In today’s episode, Carlyn Bushman provides a preview of what you can expect to learn when you join the Entreprenista League! She shares three of the nine things you can start on today toward optimizing your business processes and how working these into your prep for Q4 can produce success. Carlyn breaks down these three tools, provides questions to consider as you navigate implementing them, shares her own experience with these processes, and so much more!

“It takes time. It takes patience, it takes planning, which is why we're talking about this today.” - Carlyn Bushman

This week on Startups in Stilettos:
Carlyn talks gift guides as the first tool (3:06)
Carlyn provides questions to help get started on gift guides (4:16)
Carlyn talks trunk shows, pop-ups, and trade shows as the second tool (6:41)
Carlyn shares her experience creating a pop-up (9:03)
Carlyn provides questions to consider to get started on pop-ups (9:44)
Carlyn talks photoshoots as the third tool and questions to consider (11:09)
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Connect with your Startups in Stilettos hosts:
Jessica Abo on Instagram
Jessica Abo on LinkedIn
Learn more about Jessica Abo here
Carlyn Bushman on Instagram
Carlyn Bushman on LinkedIn
Learn more about Carlyn Bushman here

Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.
17 min
June 06, 2023Finding the Bliss in Business with Katie Platt of Bliss On
Although Katie Platt knows a thing or two about apparel and wardrobe due to her experience working in the bridal industry, she didn't quite realize how many hats she would need to wear on the path to building a booming business. This versatility and inventive creativity within her allowed her to forge a lane of her own within a distinctly competitive market.

In today's episode, Carlyn flies solo once more and sits down with Katie Platt, the founder of Bliss On. Bliss On is a bridal swimwear and accessories brand made with the bride in mind. Katie shares her journey with the brand, what she's learned through working with brides, what resources have benefitted her most, and more.

“The journey is ever-changing. I think the biggest takeaway for me is just perseverance. You just have to keep going.” - Katie Platt

This week on Startups in Stilettos:
Katie talks about Bliss On as a brand (1:30)
Katie explains how one idea led to an innovative opportunity (4:47)
Katie shares what surprised her on the journey (6:55)
Katie talks about which resources helped her (8:30)
Katie shares what shifts she has noticed amongst brides (13:00)
Carlyn talks about the circular vs. linear entrepreneurship journey (15:23)
Katie discusses perseverance in her journey and what's next for Bliss On (18:27)
Resources Mentioned:
Makemine.com
Alibaba.com
Canva.com
Our Favorite Quotes:
“There's just so many things to learn. And I think it's easy to get really stressed out. And it's important to remember to kind of give yourself grace, that you're figuring it out as you go.” - Katie Platt
“We all have to stay within our superpowers and let some of those around us really help us facilitate the growth of our company.” - Carlyn Bushman
“We have highs and lows and it winds its way and as you grow, you continue to experience the growth phases.” - Carlyn Bushman
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Connect with Katie Platt:
Bliss-on.com
@blissonbridalswim
Connect with your Startups in Stilettos hosts:
Jessica Abo on Instagram
Jessica Abo on LinkedIn
Learn more about Jessica Abo here
Carlyn Bushman on Instagram
Carlyn Bushman on LinkedIn
Learn more about Carlyn Bushman here

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio
25 min
May 30, 2023Scaling Strategies to Elevate Your Business with Carlyn Bushman
For new businesses or even businesses simply looking to expand, understanding the importance and benefits of setting a foundation that supports uninhibited growth is key. Carlyn’s experience in manifesting success in this area comes directly through creating businesses of her own from the ground up. Through this work, she often gets questions like: How do I scale my business to the next level? How do I set the stage for a greater level of growth within my company?
In today’s special solo episode, Carlyn Bushman of Carlyn Bushman Consulting, takes us through her three key strategies for how to successfully scale your business to a level that works for you. After breaking down each secret for us, she goes on to share an essential exercise for implementing these tactics. Carlyn speaks on how these strategies have helped her while inspiring us to continue toward expanding in our evolution and beautifully weaving joy into the process.

“Your business is you. People buy from people. We've heard that so many times. So as the leader of your business when you are thinking about scaling, do only what you can do.” - Carlyn Bushman

This week on Startups in Stilettos:
Carlyn shares the first key strategy: time blocking (2:15)
Carlyn talks about how owning your calendar leads to the second key: CEO time (3:39)
Carlyn explains the third and final key: delegation (6:41)
Carlyn walks us through The Delegation Exercise (9:55)
Carlyn speaks on how she personally uses the exercise (13:45)
Carlyn provides a review of her three key strategies for scaling a business (15:12)
Our Favorite Quotes:
“So I would begin by designating a time on your calendar where you feel that you are at your absolute best. And don't think that you have to take it all at one time, you can block out CEO time, for 30 minutes, give yourself the luxury of just starting with 30 minutes.” - Carlyn Bushman
“There's actually a lot less fun in doing this alone. It is so much more interesting when you can surround yourself with beautiful humans who are excited to contribute to your business. Don't take that away from them.” - Carlyn Bushman
“When I say that there's also shiny object syndrome. And I am saying I can come up with lots of ideas. And I think I need to implement them all right now. Absolutely right now today because if I don't somebody else will, that's not actually the case, we can give them a home. So ‘No One Really Needs To Do It’ could also be a great home for you to asterisk those beautiful ideas and say, ‘You know what, we're going to look at that in Q2 of 2024. We're just gonna give that a little home right now.’ And that's okay, too.” - Carlyn Bushman
“Embrace the progress over perfection.” - Carlyn Bushman
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Connect with your Startups in Stilettos hosts:
Jessica Abo on Instagram
Jessica Abo on LinkedIn
Learn more about Jessica Abo here
Carlyn Bushman on Instagram
Carlyn Bushman on LinkedIn
Learn more about Carlyn Bushman here

Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
20 min
May 23, 2023Tapping Into The Creativity with Catalina Escallon of Noodo
While Catalina Escallon is an artist, and by definition, a creative person, she realized that a lot of people did not view themselves that way as they got older. So she and her partner decided to start a studio that helps people realize that there are many ways to be creative.
In today’s episode, we sit down with Catalina Escallon, the co-founder of Noodo, a studio that empowers creative moments through fun interactive workshops and activities that they offer to individuals, teams, and companies. She shares the mission behind Noodo, where the idea came from, her thoughts on creativity, and so much more.
“We believe that everyone is creative. And it's something that we like to empower people to think about themselves that way.” - Catalina Escallon
This week on Startups in Stilettos:
Catalina talks about Noodo’s mission (1:48)
Catalina shares about a client that had an aha moment with her (4:22)
Catalina explains where the idea for Noodo came from (7:45)
Catalina gives an example of questions she would ask clients (9:55)
Catalina shares her thoughts on creativity (12:56)
Carlyn and Jess talk about networking groups (18:45)
Resources Mentioned:
Google Sheets
Google Slides
Google Docs
Miro
QuickBooks
Asana
Our Favorite Quotes:
“We've been doing most of these online. So it's even colder interaction at the beginning. And then you have these two Colombians that are like, our energy comes across in all of this. And that's what helped us along with the activities to kind of break the ice and get people flowing with us.” - Catalina Escallon
“When I started to embroider people, and my friends would say, like, ‘Oh, I wish I could do what you do.’ And I was like, ‘you can totally do it.’ It's just like, remember, when we see artists or people doing a lot of powerful and beautiful things, they've been doing this for years. So anything you do, you need to keep doing it.” - Catalina Escallon
“I do want people to feel that creative is not a word exclusive to us working in those industries. But it's something that we all have, and we all need to exercise.” - Catalina Escallon
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
Connect with Catalina Escallon:
NoodoStudio.com
Noodo on Instagram
CatalinaEscallon.com
Catalina Escallon on Instagram
Connect with your Startups in Stilettos hosts:
Jessica Abo on Instagram
Jessica Abo on LinkedIn
Learn more about Jessica Abo here
Carlyn Bushman on Instagram
Carlyn Bushman on LinkedIn
Learn more about Carlyn Bushman here

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26 min

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Have you recently started a business, or are you considering taking the leap to start? Do you find yourself alone or overwhelmed in the whirlwind of early challenges in your Entreprenista journey? Well, you’re in the right place - Startups in Stilettos is for you. Learn what it takes to grow your startup, from your peers in the startup world, and those who are in your shoes (or stilettos, if you will)