Dustin from Cole-TAC joins John and Kaylee on State of the Second to talk through a question the firearms industry keeps circling: does "Made in America" still matter when imported goods are cheaper and faster to get? Dustin started the company with his wife in their spare bedroom in New Hampshire in 2015, almost by accident. He bought a suppressor cover, destroyed it the first day out, and his wife, a sewing wizard, told him she could have made something so much better for less. His buddies at the shop where he worked, Ruger, saw the one he made and wanted their own, and a side hobby turned into a company. Nine years later Cole-TAC runs out of South Dakota with 29 employees and hundreds of products for civilians, law enforcement, and military.
The heart of the episode is what it actually takes to make sewn goods in the United States. Dustin is blunt that sewing here is close to a dead industry. Almost everyone he hires arrives with little or no sewing experience, so the company trains from zero and works to turn its sewers into craftsmen. He explains how products get born from real use in the field, like the Rifle Guardian rain cover that came out of a soaked long range match in North Carolina, and the Brain Bucket bag built for a SWAT team in Georgia. He walks through why most customer requests do not become products, how design time is expensive, and how the company automated its custom suppressor cover process so a website order feeds patterns straight to a CNC cutter and down to the sewers with a custom touch at production scale.
The conversation also covers COVID, when Cole-TAC designed and made over 60,000 hospital gowns in a couple of months after supply chains from Asia shut off, and the lesson that the country still leans on overseas labor that is significantly cheaper. Kaylee and Dustin press the point that buying American carries weight. It supports a local community, and it keeps money from going overseas to fund people who do not like us. They talk about suppressors and the NFA, government overreach in states like Colorado, the military's Barry Amendment, the pull of instant gratification, lifetime warranties, and the appeal of long range and rimfire shooting. Every Cole-TAC product ships with the sewer's name signed on it, the connection Dustin wants customers to feel.
Links
Questions this episode answers
How did Cole-TAC get started, and why did the company move from New Hampshire to South Dakota?
Dustin and his wife started Cole-TAC in their spare bedroom in New Hampshire in 2015 after he destroyed a store-bought suppressor cover and his wife sewed a better one. The operation later moved from New Hampshire to South Dakota, a relocation that began in 2021 and took almost two years.
Why does Dustin say sewing is close to a dead industry in the United States, and how does Cole-TAC find workers?
Dustin calls domestic sewing a nearly dead trade because almost everyone Cole-TAC hires arrives with little or no sewing experience. The company trains its people from zero and works to turn them into craftsmen.
Where do Cole-TAC's product ideas come from, and how does the company decide which customer requests to build?
Many Cole-TAC products are born from real field use, like the Rifle Guardian rain cover that came out of a soaked long range match in North Carolina and the Brain Bucket bag built for a SWAT team in Georgia. Most customer requests never become products because design time is expensive.
What happened to American manufacturing during COVID, and how did Cole-TAC respond?
When supply chains from Asia shut off, Cole-TAC designed and made over 60,000 hospital gowns in a couple of months. Dustin's takeaway is that the country still leans heavily on overseas labor that is significantly cheaper.
Does buying American-made gear actually matter, and what does voting with your dollar mean in practice?
Dustin and host Kaylee argue that buying American carries real weight because it supports a local community and keeps money from going overseas. Every Cole-TAC product ships with the sewer's name signed on it to make that connection tangible.
Why are suppressors regulated under the National Firearms Act, and what is changing for buyers?
Suppressors are controlled items under the National Firearms Act (NFA), which has historically meant long approval waits. Dustin notes that wait times for suppressor approvals have been falling.
How does Cole-TAC make custom suppressor covers at production scale?
Cole-TAC automated its custom suppressor cover process so a website order feeds patterns straight to a CNC cutter and down to the sewers. That lets the company keep a custom touch while still producing at scale.
What is the appeal of long range shooting, and how can someone get into it without a huge range?
Dustin, who competes in long range matches, points to the draw of long range, rimfire, and air rifle shooting. Rimfire and air rifles let new shooters practice the fundamentals without needing a large range.
Chapters
00:00 — Welcome and meet Dustin from Cole-TAC00:19 — From a spare bedroom in 2015 to 29 employees03:03 — Suppressors, the NFA, and falling wait times06:42 — Expanding the product line from field use09:45 — Why US sewing is a dead industry10:41 — COVID, supply chains, and 60,000 hospital gowns15:18 — Government overreach and the slippery slope19:00 — Moving across the country to South Dakota23:02 — Leaving Ruger for sewn-goods manufacturing27:13 — Deciding which customer requests to build32:34 — Custom suppressor covers at production scale35:50 — Voting with your dollar and buying American44:01 — Instant gratification and being social46:46 — Long range, rimfire, and air rifles50:53 — Where to find Cole-TAC and sign off
About the guest
Dustin is the co-founder of Cole-TAC, which he started with his wife in their spare bedroom in New Hampshire in 2015 after he destroyed a suppressor cover and his wife sewed a better one. He is originally from Wisconsin and worked for Ruger in New Hampshire, calling it his dream job, before going full-time on the company. Cole-TAC moved its operations from New Hampshire to South Dakota, a process started in 2021 that took almost two years, and now has 29 employees making hunting, shooting, and tactical gear for civilians, law enforcement, and military. He competes in long range matches and is a Gun Owners of America life member, which he says he bought in 2016 or 2017. [Guest's full name not stated in the episode; spelled "Dustin" per host introduction. VERIFY]
Key quotes
"We started it in our spare bedroom in New Hampshire back in 2015, kind of by accident." — Dustin
"And her comment was, I could have made something so much better for less." — Dustin
"Sewing, in my opinion, is pretty much dead. It's a dead industry." — Dustin
"Every person that we have here that's sewing for us either came in with very little or no sewing experience. We're training them from zero." — Dustin
"We ended up making over 60,000 hospital gowns in just a matter of a couple months." — Dustin
"I'm not advocating for the government to step in there because every time they try to fix something, they make it worse." — Dustin
"When you vote with your dollar for an American made product that supports the second Amendment, you're doing more than just getting the product that you want." — Kaylee
"We learned it, but have we listened to it?" — Dustin
"I think we just need to bring back American manufacturing and bring back American jobs and take pride in that." — John