State of the Second

State of the Second

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State of the Second episodes

  • AR’s are the New Adult Legos? (ft. Freedom Ordnance)

    Freedom Ordnance's Josh joins John and Kaylee to talk about the new product the company brought to SHOT Show: a trigger actuating grip that works on the same principle as a Gatling gun. Josh walks through why the launch stalled. They had 1,000 units on the shelf with parts to make 5,000 and planned to launch around Black Friday, then found their insurance policy excluded the product. Digging in, they learned binary triggers, bump stocks, and anything over a 30-round magazine were all excluded too. It took until a January 5 soft launch to secure an insurance company that would cover it so retailers like Classic Firearms could carry it. Josh argues the firearms industry gets treated differently from others, pointing to merchant account and payment processor problems, and the conversation connects to a similar story from Matador Arms whose processor held $15,000 of orders as 'dangerous goods.'

    The middle of the episode is about the regulatory whiplash gun makers live with. Josh describes building a category around the pistol brace after the ATF deemed it legal through an opinion letter, then watching that ruling reverse five years later. Kaylee lays out GOA's text, history, and tradition approach and points listeners to the GOF YouTube channel for proof that braced firearms existed before the country did. They dig into how the ATF tech branch is staffed by lawyers rather than people who have manufactured firearms, the SBR and pin-and-weld rules that trip up new owners, and Josh's realization mid-episode that Freedom Ordnance should put clearer legal education at the point of purchase on its website.

    The back half turns to growth and activism. John cites a figure that the industry markets to roughly 10% of the market and frames the other 90%, the new gun owners from 2020 and 2021, as untapped potential. Kaylee and Josh argue education is the on-ramp: ignorance is a curable disease, and new owners are the ones bringing friends to the range. Josh extends the point to people outside the firearms world, noting the ATF also covers alcohol, tobacco, and explosives, and that a freedom taken from anyone is a freedom that can be taken from you. With an election year ahead, they push local elections, GOA's candidate grades at gunners.org, snail-mail postcards, phone calls, and staying polite while sticking to the facts. Josh closes with where to find Freedom Ordnance and notes they're working to get a YouTube channel back up.

    Links
    • freedomordnance.com

    Questions this episode answers
    What is Freedom Ordnance's new trigger actuating grip, and why does Josh say it's federally legal?

    Josh describes a trigger actuating grip that Freedom Ordnance brought to SHOT Show, which works on the same principle as a Gatling gun. He presents it as a legal product, and the company secured insurance coverage so retailers like Classic Firearms could carry it.

    Why did the product launch get delayed from Black Friday to a January 5 soft launch?

    Freedom Ordnance planned to launch around Black Friday with 1,000 units on the shelf and parts to make 5,000, but found its insurance policy excluded the product. It took until a January 5 soft launch to secure an insurer that would cover it.

    What kinds of products were excluded from Freedom Ordnance's insurance policy?

    Beyond the new grip, the policy excluded binary triggers, bump stocks, and anything over a 30-round magazine. Josh frames this as part of how the firearms industry gets treated differently, citing merchant account and payment processor problems.

    What happened with pistol braces, and how did the ATF's reversal affect manufacturers?

    Josh built a product category around the pistol brace after the ATF deemed it legal through an opinion letter, then watched that ruling reverse five years later. He uses it as an example of the regulatory whiplash gun makers live with.

    What is Gun Owners of America's text, history, and tradition argument for braced firearms?

    Kaylee lays out Gun Owners of America's text, history, and tradition approach and points listeners to the GOF YouTube channel as proof that braced firearms existed before the country did.

    Why does Josh say the ATF tech branch struggles to evaluate firearms products?

    Josh argues the ATF tech branch is staffed by lawyers rather than people who have actually manufactured firearms. He connects this to confusing SBR and pin-and-weld rules that trip up new owners.

    How should the industry reach the new gun owners who make up most of the market?

    John cites a figure that the industry markets to roughly 10% of the market, leaving the new owners from 2020 and 2021 as untapped potential. Josh and Kaylee argue education is the on-ramp, since new owners are the ones bringing friends to the range.

    What concrete ways can people take action in an election year, according to John and Kaylee?

    With an election year ahead, they push local elections, Gun Owners of America's candidate grades at gunners.org, snail-mail postcards, and phone calls, all while staying polite and sticking to the facts.

    Chapters
    • 00:11 — The new SHOT Show product and its legality
    • 00:57 — 1,000 units ready, then the insurance problem
    • 01:35 — The January 5 soft launch and Classic Firearms
    • 02:46 — Matador Arms and processors holding orders
    • 04:56 — Five years with GOA and the No Compromise alliance
    • 07:18 — The war at the dinner table and the pistol brace
    • 08:32 — Text, history, and tradition; braces before the country
    • 09:43 — Why the ATF tech branch is staffed by lawyers
    • 13:53 — Education, ignorance, and being comfortable with tyranny
    • 15:19 — Ohio constitutional carry and dropping crime
    • 21:48 — SBR rules, pin-and-weld, and educating buyers
    • 26:08 — Marketing to the other 90% of gun owners
    • 34:31 — Election-year activism and GOA's candidate grades
    • 46:36 — Sending lawmakers how a firearm works; where to find them

    • About the guest

      Josh is with Freedom Ordnance, a firearms manufacturer that has been a Gun Owners of America partner for about five years and has signed every No Compromise alliance letter GOA has sent. He grew up in California, where he says he knew nothing about firearms because the state is so restrictive, and he says he will be 44 in April. Before the firearms industry he worked in jewelry and web development. Freedom Ordnance is based in Indiana, about 10 minutes from the Kentucky border.

      Key quotes
      "And it is a trigger actuating grip. And it works out the same principle as a Gatling gun." — Josh
      "as much as we feel about our rights, we also have to remember we have families to feed." — Josh
      "It's the difference between stupidity and ignorance." — Kaylee
      "people accept the tyranny that they are comfortable with." — Kaylee
      "If we don't care about something over here because it's not our passion, that's how we lose the parts that are our passion." — Josh
      "We are marketing to probably 10% of the market." — John
      50 min
    • Dispelling Hollywood's Mistruth about Suppressors with Mike Pappas

      Dead Air's Mike Pappas joins State of the Second hosts John and Kaylee to clear up what most people get wrong about suppressors, starting with the Hollywood myth that they make a gun whisper-quiet. As Pappas puts it, that sound is "a made up sound effect." He walks through the real tradeoffs of owning a can, the added length, weight, heat, cost, and the wait time, and explains why the benefits still win out: hearing protection, a better shooting experience, and being a more considerate neighbor at the range.

      Pappas shares how he got into the industry. He started as an auto mechanic who was always into guns, managed a gun store in Salt Lake, was one of the original people who started SilencerCo where he spent about five years, and then launched Dead Air in 2014 with Eric Rogers, doing their first SHOT Show in 2015. He breaks down the regulatory reality of building suppressors under a manufacturing FFL with an SOT, the Form 2 and Form 3 paperwork, and the $200 stamp. He's candid that some of the rules don't make sense to him, but the company follows them to the letter.

      The conversation turns political and cultural. Pappas and the hosts discuss the SHUSH Act and Senator Mike Lee's push to take suppressors off the NFA registry to Title One, what deregulation would mean for the market, and why suppressor hunting is expanding state by state. Kaylee makes the case that gun owner inaction is the real threat, pointing to record-setting comment campaigns against rules like the universal background check rule, the Green Tip ammo ban attempt, and the frame and receiver serialization push. They close on community: events like CanCon, Thunder Beast's open suppressor data gathering, and Red October, and the idea that video games and movies are an on-ramp that gets new people interested in the real thing. Pappas points listeners to deadairarmament.com.

      Links
      • deadairsilencers.com

      Questions this episode answers
      Why don't real suppressors sound like the quiet ones in movies and video games?

      Mike Pappas says the near-silent gunshot you hear in Hollywood is a made-up sound effect, and that a real suppressor is not anywhere close to that. A can reduces the report enough to protect hearing and improve the shooting experience, but it does not make a gun whisper-quiet.

      How did Mike Pappas get into the silencer business and start Dead Air?

      Pappas was an auto mechanic who was always into guns, then managed a gun store in Salt Lake and became one of the original people who started SilencerCo, where he spent about five years. He launched Dead Air in 2014 with Eric Rogers and did the company's first SHOT Show in 2015.

      What paperwork and licensing does a company need to manufacture suppressors?

      A company builds suppressors under a manufacturing FFL with an SOT, files Form 2 and Form 3 paperwork, and the customer's transfer carries the $200 tax stamp. Pappas admits some of the rules don't make sense to him, but Dead Air follows them to the letter.

      What would the SHUSH Act and moving suppressors to Title One mean for the industry?

      The SHUSH Act and Senator Mike Lee's push would take suppressors off the National Firearms Act registry and treat them as Title One items, removing the $200 stamp and the long wait. Pappas calls that wait the biggest barrier to entry for any silencer company, so deregulation would open the market.

      Why is suppressor hunting becoming legal in more states?

      Suppressor hunting is expanding state by state as more legislatures allow it, part of the broader shift toward treating cans as normal gear. Pappas frames suppressor use as being a more considerate, polite neighbor to your fellow shooters.

      Why does gun owner inaction matter, and how have ATF comment periods been beaten back?

      Host Kaylee argues that gun owner inaction is the real threat to the Second Amendment, and that record-setting comment campaigns beat back rules like the universal background check rule, the Green Tip ammo ban attempt, and the frame and receiver serialization push.

      Why are new gun owners fast-tracking straight to suppressors and higher-end gear?

      The episode discusses how new gun owners are skipping ahead to suppressors and higher-end gear rather than working up to them slowly. Video games and movies act as an on-ramp that gets new people interested in the real thing.

      What do events like CanCon, Thunder Beast, and Red October do for the suppressor community?

      Events like CanCon and Red October, along with Thunder Beast's open gathering of suppressor data, let people try cans firsthand and build community around them. Pappas points listeners to deadairarmament.com to learn more about Dead Air.

      Chapters
      • 00:00 — What deregulation would mean for the market
      • 00:29 — Meet Mike Pappas of Dead Air
      • 01:16 — From SilencerCo to starting Dead Air
      • 03:04 — How Mike got into silencers
      • 05:18 — ATF rules, FFL/SOT, and the paperwork
      • 07:03 — The SHUSH Act and the wait-time barrier
      • 08:11 — Why new owners go straight to suppressors
      • 11:32 — Suppressor hunting expanding across states
      • 12:48 — Senator Mike Lee and the NFA fight
      • 18:21 — Comment periods and gun owner inaction
      • 22:51 — Dispelling the Hollywood-quiet myth
      • 25:59 — Could firearms be erased from media?
      • 31:08 — Thunder Beast and how suppressor data is gathered
      • 32:50 — CanCon, range days, and trying it yourself
      • 39:46 — Where to find Dead Air

      • About the guest

        Mike Pappas is from Dead Air, a suppressor company he started in 2014 with Eric Rogers; the company did its first SHOT Show in 2015. He was one of the original people who started SilencerCo, where he spent about five years. Before that he made his living as an auto mechanic, was always into guns, and got into the firearms business by managing a gun store in Salt Lake. He is based in Utah and runs a small YouTube channel of his own. Dead Air's website is deadairarmament.com.

        Key quotes
        "Fighting mistruth is the struggle of mankind." — Mike Pappas
        "it's not anywhere close to Hollywood" — Mike Pappas
        "The biggest barrier to entry for any silencer company is the wait time." — Mike Pappas
        "inaction on our part will always bring the greatest form of destruction to the second amendment." — Kaylee
        "Every new rule is a new restriction." — Mike Pappas
        "I think it just goes to be more polite and a better neighbor to your fellow men." — Mike Pappas
        41 min
      • Big Tech Suppressing 2A (ft. Otter Waiver)

        State of the Second host Kaylee and her co-host sit down with Ben, the CEO and founder of Otter Waiver, to talk through one of the quieter fights in the firearms industry: getting a marketing message to land at all. Ben explains how his company grew from a digital waiver tool into Otter Technologies, adding Otter Text after gun ranges and retailers kept getting kicked off mainstream texting platforms. He built the texting product in 2022, and when carriers and big providers started dropping firearms businesses in 2023, his company became one of the few solutions still standing in the space.

        Much of the conversation digs into who actually sets the rules. Ben breaks down that compliance runs at the federal level through the TCPA and the CTIA, then again at the carrier level, where companies like T-Mobile, Verizon, AT&T, and Sprint enforce their own terms of service. He argues the recent T-Mobile changes mostly followed fines the CTIA had already set, and that the real shift was carriers wanting to audit and approve traffic before it goes out. His core message: the idea that you can't say 'gun' or 'ammo' in a text is false. Follow the regulations, age-gate the website, register the campaign on a 10DLC number, and restrict to 21 and up, and a business can advertise firearms directly. He points to a husband-and-wife e-commerce shop that spends about $30,000 a year on text and pulls in 2.4 million, and a client who canceled radio ads after keyword tracking proved no return.

        The hosts widen the lens to data privacy and platform suppression. Ben describes refusing to store serial numbers or trackable data tied to a person, and Kaylee ties that to ATF record collection and de facto registries. They also cover shadow banning on Meta, the difficulty of even being found on Instagram, and the recent moves by X and Rumble to approve firearms advertising. Ben presses GOA to fight to lower the federal age threshold from 21 to 18, and notes his company donates 1% of revenue to 2A causes.

        Links
        • otterwaiver.com

        Questions this episode answers
        Why are gun ranges and firearms retailers getting kicked off mainstream text marketing platforms?

        Starting in 2023, carriers and big providers began dropping firearms businesses from mainstream texting platforms, leaving Otter Text as one of the few solutions still serving gun ranges and retailers in the space.

        Who actually regulates firearms text marketing, the federal government or the carriers?

        Both. Compliance runs at the federal level through the TCPA and the CTIA, and then again at the carrier level, where T-Mobile, Verizon, AT&T, and Sprint enforce their own terms of service.

        Can a firearms business legally say 'gun' or 'ammo' in a marketing text?

        Yes. Otter Waiver's founder says the idea that you can't say 'gun' or 'ammo' in a text is false. Follow the regulations, age-gate the site, register the campaign on a 10DLC number, and restrict to 21 and up, and a business can advertise firearms directly.

        What does it take to stay compliant so carriers like T-Mobile won't fine you?

        Age-gate the website, register the campaign on a 10DLC number, and restrict messaging to 21 and up. The recent T-Mobile changes mostly followed fines the CTIA had already set, with carriers now wanting to audit and approve traffic before it goes out.

        Why is firearms text marketing restricted to 21 and up, and should that age be lowered?

        Compliance currently requires restricting firearms texting to 21 and up. Otter Waiver's founder presses Gun Owners of America to fight to lower the federal age threshold from 21 to 18.

        How profitable can text message marketing be for a small firearms business?

        Otter Waiver's founder points to a husband-and-wife e-commerce shop that spends about $30,000 a year on text and pulls in $2.4 million, and a client who canceled radio ads after keyword tracking proved no return.

        How does Otter Waiver handle customer data and serial numbers to protect gun owners?

        Otter Waiver refuses to store serial numbers or trackable data tied to a person, which the hosts connect to ATF record collection and concerns about de facto registries.

        How are firearms companies dealing with social media suppression, and which platforms now allow firearms ads?

        The episode covers shadow banning on Meta and the difficulty of even being found on Instagram, alongside recent moves by X and Rumble to approve firearms advertising.

        Chapters
        • 00:00 — Meet Ben and Otter Waiver
        • 00:40 — From waivers to Otter Text
        • 02:34 — The CTIA, TCPA, and carriers
        • 04:34 — What T-Mobile actually changed
        • 07:13 — The 21-plus restriction
        • 08:52 — Youth programs and First Amendment
        • 11:48 — The big-corporation double standard
        • 15:28 — Success stories and ROI
        • 22:07 — Automation that drives sales
        • 24:42 — Data security and ATF records
        • 32:40 — Email vs text vs social
        • 35:56 — Meta suppression, X and Rumble ads
        • 40:07 — Top myths in firearms texting
        • 46:17 — Where to find Otter and the GOA offer

        • About the guest

          Ben is the CEO and founder of Otter Waiver, now part of Otter Technologies, which also runs Otter Text, a texting product built for the firearms space. He got into shooting sports through 4H around age 6, growing up on three acres and shooting bows and guns from a young age. He has a background of about 12 years in marketing and advertising. He built the texting product in 2022, and says his company became one of the few text marketing solutions in the firearms industry after carriers and providers began dropping gun ranges and retailers. He spoke at Shot University during SHOT Show. His company donates 1% of its revenue to fight for 2A rights. [VERIFY last name]

          Key quotes
          "We're being kicked off of X, Y and Z platform." — Ben
          "If you have enough money, you can pretty much get away with anything" — Ben
          "If you follow the regulations that we work with, with every single client, we have a 100% success rate to pass." — Ben
          "I'm never going to give up a pin to a safe in my opinion when it comes to data." — Ben
          "We need the firearms industry to be fortified." — Kaylee
          "We also donate 1% of our revenue to fight for 2A rights as well." — Ben
          48 min
        • Taking photos of Guns turned Business? (ft. Kill Flash Photography)

          State of the Second sits down with Jordan from Kill Flash Photography, an engineer turned firearms content creator who built a marketing business out of taking photos of guns. Jordan came up in the defense contracting world, decided he was being too technically minded, and bought a camera. He started an Instagram he never expected to run, since he hated Facebook and didn't even have a personal account before that. About five years later he shoots content and does marketing for a range of companies in the industry, and he has started his own mechanical design business to bring firearms accessory products to market. The company is Republic of Arizona Research, Razor for short.

          Much of the conversation is about the people. Jordan and John met through content work, talked for hours by phone and message, and felt like old friends the first time they met in person at the GOA booth at SHOT Show. Jordan describes the 2A industry as people from very different backgrounds who hover around one centerpiece and find common ground. He credits a no-gatekeeping culture for his own start, where established creators shared camera settings, flash setups, and technique freely. When Meta's shadow banning and censorship hit, creators built a private collaboration group so they could share posts and lift each other up. Jordan's view: the only way anyone grows is together, high tides raise all ships.

          The back half turns to policy. The hosts walk through GOA's recent California roster win that added guns like the Hellcat and the 365, the pistol brace injunctions, and the still-pending bump stock case, and they tie each one to real economic impact, citing a billion-plus dollars tied to pistol braces. Kaylee lays out her framework that culture sits upstream of politics, politics upstream of the industry, and the industry upstream of the individual gun owner, which is why creators fighting the culture war on platforms that don't want them there matters. They warn that gun control gets buried deep inside unrelated bills under a vote-now-read-later culture, praise GOA's Federal Affairs team for sifting through thousand-page bills, and push listeners to research candidates rather than vote by the letter next to a name. The episode closes with a call to pick up a camera, join the community, and use the 2024 election to be heard.

          Links
          • campsite.bio/killflashphoto

          Questions this episode answers
          How did an engineer from the defense contracting world end up building a business taking photos of guns?

          Jordan came up in defense contracting, decided he was too technically minded, and bought a camera to get more artistic. He started an Instagram he never expected to run, and about five years later he shoots content and does marketing for companies across the firearms industry.

          Why does the firearms industry collaborate instead of treating each other as competition?

          Jordan describes the Second Amendment community as people from very different backgrounds who gather around one centerpiece and find common ground. His view is that the only way anyone grows is together, a high tide that raises all ships.

          How do firearms content creators handle Instagram and Meta censorship and shadow banning?

          When Meta's shadow banning and censorship hit, creators built a private collaboration group to share posts and lift each other up. The idea is that supporting each other's content is how they keep growing on platforms that work against them.

          What is the private creator group and why did creators build it?

          It is a private collaboration group creators formed in response to Meta's shadow banning and censorship. Members share each other's posts and support one another so their content can still reach people despite platform suppression.

          What helped Jordan get started as a firearms photographer?

          Jordan credits a no-gatekeeping culture, where established creators freely shared camera settings, flash setups, and technique. That openness let him learn the craft and build his own following.

          What was the impact of GOA's California roster win and the pistol brace injunctions on companies and gun owners?

          Gun Owners of America's California roster win added guns like the Hellcat and the 365 back to what residents can buy, and the pistol brace injunctions carried real economic weight, with the hosts citing more than a billion dollars tied to braces.

          Why does gun control end up hidden inside unrelated bills, and how does GOA's team catch it?

          Gun control often gets buried deep inside unrelated bills under a vote-now-read-later culture. GOA's Federal Affairs team sifts through thousand-page bills to find those provisions before they pass.

          How should voters evaluate a candidate's real record on the Second Amendment?

          The episode urges voters to research candidates rather than vote by the letter next to a name. Jordan's point is that you need to know who you are voting for and what they truly stand for, not just their party.

          Chapters
          • 00:00 — Meet Jordan from Kill Flash Photography
          • 00:18 — Engineer turned firearms creator
          • 01:20 — Why photograph guns: building meets art
          • 02:35 — The relationships are the best part
          • 04:51 — No gatekeeping when you start out
          • 06:16 — Censorship, shadow banning, and collaboration
          • 09:44 — The 'A team' creator group
          • 13:01 — Pick up a camera and touch 100 people
          • 16:16 — Advice on building your first firearm
          • 17:54 — California roster win and taking freedoms back
          • 20:07 — Pistol braces and the billion-dollar impact
          • 22:46 — Culture upstream of politics and the industry
          • 29:05 — Gun control hidden in bills, vote now read later
          • 32:08 — Do your research, don't vote by the letter
          • 34:17 — Wrap-up and where to follow Jordan

          • About the guest

            Jordan is the creator behind Kill Flash Photography and, by trade, an engineer who spent time in the defense contracting world. He has said he felt too technically minded and wanted to branch out and get artistic, so he bought a camera and started an Instagram, having never used one before. About five years in, he shoots content and does marketing for a range of companies throughout the firearms industry, and he has started a small business doing his own mechanical design to bring firearms accessory products to market, called Republic of Arizona Research (Razor for short). He works at the Hub in Arizona.

            Key quotes
            "The people that I've met in the industry through these, doing content for them, and those kind of connections are some of the best people I've ever met." — Jordan
            "It's a little bit cliche but I always love the saying high tides raise all ships." — Jordan
            "You may only get 100 followers or 100 subscribers, but that's 100 people that you've touched." — John
            "You have culture upstream of politics, politics upstream of the industry. The industry is often what's upstream of the individual gun owner." — Kaylee
            "When you get into the perspective of pass now, read later, there is not a higher responsibility for them than to know what they're voting on." — Jordan
            "You need to know who you're voting for and you need to know what they truly stand for." — Jordan
            36 min
          • Humanizing the Firearm's Industry w/ Ari from PWS

            Ari from Primary Weapon Systems and Lone Wolf joins State of the Second for a wide-ranging conversation about the human side of the firearms industry. Ari opens with a backstory he says he was once too ashamed to share. He dropped out of high school at 16 to help his family after his stepfather left and his mother was diagnosed with breast cancer. He ran the family business importing goods from the Philippines, including garden gnomes and incense, sold around downtown Seattle, and built an early website on GeoCities. He rebounded and sold that business, then spent 11 years in technology and telecommunications, finishing as a senior business development manager who led teams of engineers building databases.

            His path into firearms started with shooting sports. A fishing friend introduced him to IDPA, he fell in love with it, won a state championship in his first year, became a club president and safety officer, and sat on a council board representing the shooting sports. He left a nearly six-figure tech salary to take a $10-an-hour job at Rainier Arms under owner John Huang, starting by cleaning toilets and answering customer emails at midnight. Over 12 to 13 years he became the company's buyer, worked with more than 400 brands, and built a reputation for cross promotion and for finding small up-and-coming companies in the dungeon, or basement, of SHOT Show. He helped launch TriggerCon, which grew from a parking-lot grand opening to a full convention, added a VIP party, and partnered with the PTSD Foundation. After a stint as director of strategy at Aero Precision and a layoff that came a few weeks after losing his mother, he was hired by Nate Treadaway to run marketing for Primary Weapons and Lone Wolf.

            The back half of the episode turns to humanizing gun owners. Ari talks about taking gymnastics parents and coaches to the range, teaching their kids proper mechanics with a suppressed .22, and proving to the City of Bellevue that firearms consumers are doctors, lawyers, fathers and mothers, not the caricature the media paints. He and the hosts agree that activism starts at home, that real change comes from educating the people around you rather than waiting for someone online to change minds, and that competition and innovation keep firearms accessible to first-time buyers. Ari also lays out the structural challenges of running a firearms business, from payment processors that drop you and banks that won't lend, to social media algorithms that bury your content, and why events and community have become the way the industry reaches its customers.

            Links
            • www.primaryweapons.com

            Questions this episode answers
            How did Ari get his start in business before entering the firearms industry?

            At 16 he dropped out of high school to run his family's import business after his stepfather left and his mother was diagnosed with breast cancer, bringing in goods like garden gnomes and incense from the Philippines. He later sold it and spent 11 years in technology and telecommunications.

            Why did Ari leave a nearly six-figure tech career to take a $10-an-hour job at Rainier Arms?

            He had fallen in love with the shooting sports through IDPA and followed that passion into the industry, starting at the bottom under Rainier Arms owner John Huang by cleaning toilets and answering emails at midnight. Over 12 to 13 years he became the company's buyer and worked with more than 400 brands.

            How did TriggerCon begin, and how did it grow from a parking lot into a convention?

            Ari helped launch TriggerCon at Rainier Arms, where it started as a parking-lot grand opening and grew into a full convention. It later added a VIP party and partnered with the PTSD Foundation.

            What makes starting and marketing a firearms business harder than other businesses?

            Firearms companies face structural hurdles other businesses do not, including payment processors that drop them, banks that will not lend, and social media algorithms that bury their content. Those constraints have pushed the industry to rely on events and community to reach customers.

            How did Ari become senior director of marketing for Primary Weapons and Lone Wolf?

            After serving as director of strategy at Aero Precision and being laid off just weeks after losing his mother, he was hired by Nate Treadaway to run marketing for Primary Weapons and Lone Wolf.

            How can gun owners help humanize the firearms industry and educate the people around them?

            Ari brought gymnastics parents and coaches to the range and taught their kids proper mechanics with a suppressed .22, showing a city government that firearms consumers are doctors, lawyers, and parents, not a media caricature. He argues real change starts at home by educating the people around you.

            What three things does Ari point to as the foundation of business success?

            Ari frames it around people, product, and process. In the episode he ties that to relationships and service, noting that the kind of person you meet is the same person you will know ten years later.

            Why does Ari focus on small, up-and-coming companies in the dungeon of SHOT Show?

            As Rainier Arms' buyer he built a reputation for cross promotion and for finding small, up-and-coming brands in the dungeon, or basement, of SHOT Show. He sees competition and innovation as what keeps firearms accessible to first-time buyers.

            Chapters
            • 00:00 — Welcome and introducing Ari
            • 00:19 — Dropping out at 16 to help family
            • 01:37 — The family import business and GeoCities
            • 04:15 — Eleven years in technology
            • 04:57 — Falling in love with shooting sports
            • 06:16 — Starting at Rainier Arms for $10 an hour
            • 10:13 — Cross promotion and finding up-and-coming brands
            • 11:50 — How TriggerCon grew into a convention
            • 14:46 — Aero Precision, a layoff, and losing his mom
            • 15:47 — Joining Primary Weapons and Lone Wolf
            • 17:20 — The godfather of cross promotion
            • 19:40 — People, product, and process
            • 22:41 — The biggest hurdles for gun startups
            • 28:58 — Taking parents and kids to the range
            • 33:04 — Activism starts at home
            • 34:38 — Wrap up and where to find Primary Weapons

            • About the guest

              Ari is the senior director of marketing for Primary Weapons and Lone Wolf, brands owned by a company led by Nate Treadaway, who acquired Primary Weapons. He dropped out of high school at 16 to help run his family's import business after his stepfather left and his mother was diagnosed with breast cancer. He later spent 11 years in technology and telecommunications, finishing as a senior business development manager who led teams of engineers. He got into the firearms industry at Rainier Arms under owner John Huang, where over 12 to 13 years he became the company's buyer, worked with more than 400 brands, and helped start the firearms event TriggerCon. He also spent time as director of strategy at Aero Precision before joining Primary Weapons. He has been married for 23 years and has three children. He comes from a military family.

              Key quotes
              "I think of the people I love, I think of the people I serve, and I lose myself in that service." — Ari
              "I pride myself in the fact that the type of person you meet is probably the same person you're going to know ten years from now." — Ari
              "You can't pay machines with love and likes." — Ari
              "I think that we often forget that activism starts at home." — Kaylee
              "We're regular responsible Americans just out there with this want and need to control our security for our family." — Ari
              36 min
            • Building the Largest Gun Online Forum, Selling to Brownells & Online Growth w/AR15.com

              John and Kaylee sit down at SHOT Show with Josh from AR15.com (arfcom) for a candid look at how the largest gun forum online came to be and what it does now. Josh walks through the full history. Before social media, everything lived in forums, and arfcom started as a group of friends who liked owning ARs. It grew out of an email list of roughly a thousand people doing group buys with companies like Rock River Arms and Armalite, then became an actual website so people could communicate. PSA was born on arfcom, and the first Magpul magazine ever sold was sold there. The company was officially founded in 1996 by the Avilas, two brothers. After one of the founders died around 2019, a holding company Josh refers to as Second Adventure Group (2AG), with Pete Brownell on its board, acquired the intellectual property, while the Avilas stayed involved. Josh's paycheck says Brownells, but they give arfcom a long leash to stay unapologetically pro-2A, because that autonomy is what makes the community valuable.

              Josh describes the forum as user-generated and largely anonymous, pulling 2 to 3 million unique sessions a month through SEO and live discussion. He pushes back on being called an influencer. The forum members are the voice, not him, and arfcom exists to amplify that voice and connect the community to the industry. The hosts and Josh trade what their real days look like behind the glamour of SHOT Show: early mornings, back-to-back meetings, filming, and networking until 2 a.m., plus the 80-hour weeks that come with caring about the work. Josh shares the personal story that changed his view of the Second Amendment. A drug deal outside his cheap college apartment left his girlfriend in danger, and he realized no knife, jiu jitsu, or pepper spray would have saved them without a firearm. He later spent four years as a police officer in Arlington, Texas, ending in 2021, where watching people unable to protect themselves shaped his belief that the right to bear arms is about sovereignty and not handing the government a monopoly on violence.

              The back half turns to advocacy. Kaylee makes the case for why a $25 GOA membership matters. Pooled across millions of members, that money funds real legal action, including suing the ATF, and GOA's finances are transparent through its 990. Josh frames GOA as a mechanism for ordinary people to influence policy the way super PACs do for the wealthy. The hosts and Josh agree litigation moves the needle in a way protest signs do not, but Kaylee adds that grassroots pressure matters too, naming the levels of activism from keyboard warrior to email, phone, postcard, and showing up to testify at a committee or attend GOA's lobby day. They close on how 2020 turned former anti-gun Americans into new gun owners, why the no-compromise position holds the line, and Josh's parting ask to convert at least one person to take the conversation seriously.

              Questions this episode answers
              How did AR15.com (arfcom) start, and why did it grow out of an email list?

              AR15.com began before social media, when firearms discussion lived on forums and a group of friends who liked owning ARs ran group buys with companies like Rock River Arms and Armalite. That email list of roughly a thousand people became a website so the community could actually communicate.

              When was AR15.com officially founded and by whom?

              AR15.com was officially founded in 1996 by the Avila brothers.

              Who owns AR15.com now, and how is Brownells involved?

              After one of the founders died around 2019, a holding company Josh calls Second Adventure Group, with Pete Brownell on its board, acquired the intellectual property while the Avilas stayed involved. Josh's paycheck says Brownells, but arfcom keeps a long leash to stay unapologetically pro-Second Amendment.

              Why does Josh say arfcom members are not influencers?

              Josh pushes back on being called an influencer because the forum is user-generated and largely anonymous, and the members themselves are the voice. He sees arfcom's job as amplifying that community and connecting it to the industry, not following any one personality.

              How big is the arfcom forum in terms of monthly traffic?

              The forum pulls 2 to 3 million unique sessions a month through SEO and live discussion.

              Why should someone pay $25 for a Gun Owners of America membership instead of expecting it to be free?

              Pooled across millions of members, a $25 Gun Owners of America membership funds real legal action, including suing the ATF, and GOA's finances are transparent through its 990. Josh frames it as a way for ordinary people to influence policy the way super PACs do for the wealthy.

              How does suing the ATF through litigation compare to protesting for changing gun policy?

              Josh and the hosts agree litigation moves the needle in a way protest signs do not, with Josh describing it as burying opponents in lawsuits rather than holding a picket sign. Kaylee adds that grassroots pressure still matters alongside the legal fights.

              What are the different levels of gun-rights activism a person can take part in?

              Kaylee describes a ladder of activism from keyboard warrior up through email, phone calls, and postcards, to showing up in person to testify at a committee or attend Gun Owners of America's lobby day.

              Chapters
              • 00:00 — Welcome and SHOT Show fatigue
              • 00:54 — The history of arfcom and group buys
              • 03:38 — Founders, the Avilas, and the Brownells acquisition
              • 06:06 — Forums as community, not influencers
              • 10:00 — Forum traffic, anonymity, and industry insiders
              • 13:53 — No compromise and what a real work day looks like
              • 19:31 — SHOT Show mornings and networking until 2 a.m.
              • 24:27 — Josh's apartment story and getting into firearms
              • 27:31 — Four years as a cop and the 2020 turning point
              • 33:03 — GOA as a civilian super PAC
              • 34:32 — Why a $25 GOA membership matters
              • 36:02 — Litigation versus protest, suing the ATF
              • 39:53 — Levels of activism and grassroots pressure
              • 43:48 — The Second Amendment as a natural right and sovereignty
              • 49:02 — Wrap-up and where to find arfcom

              • About the guest

                Josh handles marketing and management for AR15.com (arfcom), where he has worked for about two years and now runs the brand's YouTube presence. His paycheck is issued by Brownells, and his boss is Paul Stiles. Before arfcom, Josh was a police officer in Arlington, Texas, for four years, ending in 2021, and he was a personal trainer earlier in his early twenties. He is from Texas, is married, has dyslexia, and says he has suffered from PTSD. He describes himself as deeply involved in the firearms space and committed to the no-compromise Second Amendment cause.

                Key quotes
                "PSA was born on arfcom. The first magpul magazine ever sold was sold on arfcom." — Josh
                "they don't follow for me, they don't follow for Andrew who does our news. They are themselves like a voice, if you want to call it that." — Josh
                "It's not a full time job. It's like a lifestyle to participate in this space." — Josh
                "You can go on our 990 and see all of those things. It's a transparent system." — Kaylee
                "It's not a picket sign. It's, I will bury you in litigation until you leave me alone." — Josh
                "This is something that the government can't give you. It was not given to you by government." — Kaylee
                "If I'm concerned about a systemically oppressive government that has marginalized me and people like me, why on earth would I give them a monopoly on violence over me?" — Josh
                51 min
              • The 2nd Amendment Protects the 13th Amendment (ft. Primary Arms)

                John and Kaylee sit down at SHOT Show with Ken Ross of Primary Arms for a conversation that starts with optics and ends up somewhere bigger. Ken walks through his path into the industry: born in Michigan, he started as an instructor about ten or eleven years ago, realized he didn't know what he was doing, took classes from a number of talented people, then worked for Athlon Outdoors magazine and Century Arms before Primary Arms made him an offer he couldn't refuse. He lays out the company's five business units, optics, the .com site, the government division, Expo Arms parts, and wholesale, and tells the story of founder Marshall Lerner starting the company out of his barbershop after being challenged on a forum to build affordable optics.

                The middle of the episode is a product tour from the show floor. Ken covers the new releases: the flagship 1 to 8 compact, a 1 to 10 with the bright Nova reticle, two push-button red dots with user-configurable reticles (one with a solar backup), the GLX microprism, and the RS15, the first pistol optic with the Vulcan reticle and its 250 MOA circle that guides a shooter back to center when the dot drifts off target. He also explains why every single box gets opened and inspected before it ships, even though it costs the company time, and he addresses the sourcing question directly, including the new Houston building where Primary Arms plans to produce US-made optics.

                From there the talk widens into the title idea. Ken says if you can take away the Second Amendment, the 13th is in danger. The hosts and Ken dig into hunter education leaving schools, youth shooting sports being cut, parents stepping back from school boards, and a culture that has drifted away from hunting as a normal part of life. They close on the firearms community itself: a small, tight-knit world where competing brands co-market, people remember the small details, and SHOT Show is less about guns than about like-minded people who value their families and their friends.

                Questions this episode answers
                How did Ken Ross get into the firearms industry and end up at Primary Arms?

                Ken Ross started as an instructor about ten or eleven years ago, took classes from talented people, then worked for Athlon Outdoors magazine and Century Arms in Florida. Primary Arms later made him an offer he couldn't refuse.

                What are the five business units that make up Primary Arms?

                Primary Arms runs five business units: optics, the .com retail site, a government division, Expo Arms parts, and wholesale.

                How did Primary Arms get started, and what was founder Marshall Lerner challenged to do?

                Founder Marshall Lerner started Primary Arms out of his barbershop after being challenged on a forum to build affordable optics.

                Which new optics did Primary Arms launch at SHOT Show this year?

                Primary Arms showed a flagship 1 to 8 compact, a 1 to 10 with the bright Nova reticle, two push-button red dots with user-configurable reticles (one with a solar backup), the GLX microprism, and the RS15 pistol optic.

                What does the Vulcan reticle on the RS15 pistol optic actually do?

                The RS15 is the first pistol optic with the Vulcan reticle, whose 250 MOA circle guides a shooter back to center when the dot drifts off target.

                Why does Primary Arms open and inspect every single box before it ships?

                Primary Arms opens every box, inspects the optics, and stamps them before shipping for quality control, even though Ken Ross acknowledges it costs the company time.

                Where are Primary Arms optics made, and what is happening at the new Houston building?

                Ken Ross addresses sourcing directly and points to a new Houston building where Primary Arms plans to produce US-made optics.

                Why does Ken Ross say the Second Amendment protects the 13th Amendment?

                Ken Ross argues that if the Second Amendment can be taken away, the 13th Amendment, which abolished slavery, is in danger, tying an armed citizenry to protection from that kind of subjugation.

                Chapters
                • 00:00 — Meet Ken Ross of Primary Arms
                • 00:19 — Ken's path into the industry
                • 01:17 — The five business units
                • 02:57 — Expo Arms and wholesale
                • 03:58 — Where optics are made and the every-box inspection
                • 05:56 — Texas, Houston, and a gun culture company
                • 09:00 — Gun people building for gun people
                • 10:10 — SHOT Show new product launch
                • 14:16 — The RS15 and the Vulcan reticle
                • 15:50 — The airport ad and SHOT Show pride
                • 19:02 — Hunting stories and America's gun
                • 20:49 — Why the 2nd Amendment protects the 13th
                • 22:04 — Shipping bans and blaming the industry
                • 26:04 — Culture, hunter education, and school boards
                • 39:01 — Respect for life and the hunting debate
                • 44:42 — A tight-knit community and co-marketing
                • 51:06 — Where to find Primary Arms and sign-off

                • About the guest

                  Ken Ross works at Primary Arms and was born in Michigan. He started in the firearms industry around ten or eleven years ago as an instructor, then took classes from a number of talented people before working for Athlon Outdoors magazine for a couple of years and later for Century Arms in Florida. He joined Primary Arms after they made him an offer he couldn't refuse and calls it one of the most enjoyable jobs he's had. He previously worked in the automotive industry. [VERIFY title/role at Primary Arms]

                  Key quotes
                  "If you support the Second Amendment, then you're on our team." — Ken Ross
                  "Open every single box, inspect those optics, stamp them before we send them out." — Ken Ross
                  "If you can take away the number two, 13 is in danger." — Ken Ross
                  "If we really want to change this in the New Yorks and the Californias and the Washingtons, we need to start raising people from a young age to appreciate how to be a human being again." — Ken Ross
                  "You shouldn't be blaming the company. You should be voting people out of office who are stopping the company from being able to exist in that sphere." — Kaylee
                  "The second amendment isn't about hunting, but hunters should be about the second amendment." — Kaylee
                  "It's about finding like minded people, good people, people who see things the way that you see them." — Ken Ross
                  53 min
                • Surviving The Anti-Gun Crackdown After NYSRPA v. Bruen (ft. Night Fision)

                  Rachel from Night Fision joins State of the Second and clears up the name first: people hear it and assume night vision, but the company makes sights, not night vision optics. Night Fision builds tritium iron sights and optics-ready backup sights, and Rachel argues they make the best sights on the market. She traces the company's roots to Kamenga, which has been around a little over 30 years and produces the compass used by the US military, and explains that Night Fision took that experience selecting and inserting tritium and applied it to firearm sights. The conversation covers why sights matter more than most new owners think, how tritium is regulated by the NRC even though it is safe, and why the company leans on hot yellows and oranges for front sights based on how human eyes see color.

                  The discussion moves into practical guidance for new gun owners. Rachel walks through how to tell whether a gun can even accept aftermarket sights, why tritium in both the front and rear is the right starting point, and why a choice like a blacked-out rear comes later, after experience. She and the hosts spend real time on the value of building a relationship with a local gun shop, asking questions without embarrassment, and not relying on Google or YouTube alone when you do not yet have a way to tell good information from bad. The conversation also gets into the manufacturing reality of dovetail tolerances, why sights have to stay put on a slide cycling under heavy force, and a shared wish that the industry would settle on standardized sight footprints and optics patterns.

                  The back half turns to the second amendment fight. GOA's lawsuit over the zero-tolerance policy frames a larger point: gun stores are frontline workers for the community, providing education, maintenance, and a place to ask questions, and shutting them over a clerical error harms law-abiding owners rather than criminals. Rachel, a firearms instructor in New York, gives a firsthand account of life after Bruen. She describes the state's strong reaction, new permit requirements of 16 classroom hours plus two range hours, expanded restrictions on where you can carry, and the ongoing court fights to win some of those locations back. She pushes back on the wild west narrative and on the caricature of who gun owners are, then closes with where to find Night Fision, Glow Rhino, and Kamenga online.

                  Questions this episode answers
                  What is the difference between Night Fision and night vision?

                  Despite the name, Night Fision does not make night vision optics. The company makes firearm sights, specifically tritium iron sights and optics-ready backup sights.

                  How is Night Fision connected to Kamenga and the US military compass?

                  Night Fision traces its roots to Kamenga, a company that has been around a little over 30 years and produces the compass used by the US military. Night Fision took Kamenga's experience selecting and inserting tritium and applied it to firearm sights.

                  Why is tritium regulated by the NRC even though it is safe?

                  Rachel of Night Fision is clear that tritium itself is safe, so safety is not the reason it falls under regulation. The Nuclear Regulatory Commission oversees tritium in firearm sights even though it poses no danger to the user.

                  Why do front sights use hot yellows and oranges instead of blue?

                  Night Fision leans on hot yellows and oranges for front sights because of how the human eye perceives color. Those colors are easier for the eye to pick up quickly, which helps the shooter find the front sight.

                  What should a new gun owner check before buying aftermarket sights?

                  First confirm the gun can even accept aftermarket sights. Rachel recommends starting with tritium in both the front and rear, and saving choices like a blacked-out rear for later once you have more experience.

                  Why do some shooters switch to a blacked-out rear sight?

                  A blacked-out rear is a later choice that comes after experience, not a starting point. New owners are better served by tritium in both the front and rear before moving to that setup.

                  How did New York's permit process change after NYSRPA v. Bruen?

                  Rachel, a firearms instructor in New York, says the state reacted strongly after Bruen with new permit requirements of 16 classroom hours plus two range hours, along with expanded restrictions on where people can carry. Court fights are ongoing to win some of those locations back.

                  Why does Gun Owners of America argue that closing a gun store hurts the whole community?

                  Gun Owners of America (GOA) treats gun stores as frontline workers that provide education, maintenance, and a place to ask questions. Its lawsuit over the zero-tolerance policy argues that shutting a store over a clerical error harms law-abiding owners rather than criminals.

                  Chapters
                  • 00:00 — Welcome and meet Rachel from Night Fision
                  • 00:35 — Night Fision vs night vision and what they make
                  • 01:45 — Kamenga roots and the military compass
                  • 02:32 — Optics-ready backup sights and new products
                  • 05:47 — How tritium is regulated by the NRC
                  • 08:41 — Glow Rhino fobs and EDC tritium uses
                  • 11:48 — The science behind front sight colors
                  • 15:50 — Why shooters choose a blacked-out rear
                  • 19:59 — A roadmap for new gun owners
                  • 27:02 — Building a relationship with your gun shop
                  • 30:38 — When to make sights for a new gun model
                  • 33:50 — Dovetail tolerances and standardized footprints
                  • 36:39 — GOA, zero tolerance, and gun stores as frontline workers
                  • 44:36 — Life in New York after Bruen
                  • 56:39 — Where to find Night Fision, Glow Rhino, and Kamenga

                  • About the guest

                    Rachel represents Night Fision, a company known for tritium iron sights and optics-ready backup sights. [VERIFY] Night Fision shares ties with Kamenga, which has been around a little over 30 years and produces the compass used by the US military, and with Glow Rhino, which makes tritium EDC products such as fobs and knife scales. Rachel is a firearms instructor who lives in New York and teaches beginner classes. She has said her background is not law enforcement or military; she went to art school and spent almost 15 years working in Manhattan. [VERIFY: Rachel's last name and exact title at Night Fision]

                    Key quotes
                    "People think, well, the bumpy things that came on the gun are sufficient. That's what they sent it out with, so they must be perfect. It's just not the truth." — Rachel
                    "100% tritium is safe. It's not why it's regulated." — Rachel
                    "You don't necessarily want to learn how to drive on the supercar. You want to learn how to drive on the Corolla." — Rachel
                    "developing a relationship with the shop is vital and also not feeling like an island." — Rachel
                    "If we are to define what a frontline worker is in the second amendment community, it's the people at the gun stores because they provide that base level of education." — Co-host
                    1 hr
                  • The Second Amendment Isn’t About Hunting (ft. CZ-USA)

                    CZ-USA's Daniel joins John and Kaylee to make the case that the Second Amendment was never about hunting, even as hunting becomes one of the strongest on-ramps into gun ownership. With about nine years at CZ, Daniel walks through a product line that covers pistols, competition pistols, rimfire and centerfire rifles, and shotguns, and, after recent acquisitions, AR-platform rifles and revolvers through Colt plus ammunition through Sellier & Bellot. He explains why CZ runs both imported and domestically made products, the army of FFL licenses and compliance work that takes, and how a worldwide company based in the Czech Republic still treats the US as its biggest market.

                    The conversation digs into how the market has shifted. The old path into guns ran through a dad or grandpa who hunted; now a lot of people shoot their first gun at 25 and come in through self-defense or competition. Daniel describes the COVID-era surge in hunting and the clean-food movement, the resilience of the gun-owning community, and why CZ's wide line lets the company pivot when regulation hits one category like the pistol brace rule on the Scorpion. He and the hosts push back on the idea that hunters and tactical owners are separate camps, pointing to the Pittman-Robertson excise tax as proof that competition and tactical buyers already fund conservation.

                    Daniel also gets candid about why products slip. The DWX is the case study: suppliers were lined up and working guns were in hand until a key-component supplier went out of business during COVID, sending development back to square one. He explains CZ's testing bar, including taking a competition pistol to 50,000 rounds, and the push-and-pull of launching at SHOT Show without shipping vaporware. The episode closes on the Colt acquisition and its history, the value of staying in Connecticut for the workforce and a voice in a tough state, the decline of the skilled trades, retro designs like the Python and Cobra, and where to find CZ, Colt, and Dan Wesson online.

                    Links
                    • cz-usa.com

                    Questions this episode answers
                    Why do hunters and tactical gun owners belong on the same team rather than separate camps?

                    Daniel and the hosts argue the divide is a myth, since competition and tactical buyers already fund conservation through the Pittman-Robertson excise tax. CZ-USA's wide product line spans both worlds, from hunting rifles and shotguns to competition pistols and AR-platform firearms.

                    How does CZ-USA handle being both an importer and a domestic manufacturer under ATF rules?

                    CZ-USA runs both imported and domestically made products, which requires an army of FFL licenses and heavy compliance work. As a Czech Republic company, it treats the US as its biggest market while managing both sides of that operation.

                    What happened to the DWX and why did it take so long to launch?

                    Suppliers were lined up and working guns were in hand until a key-component supplier went out of business during COVID. That sent the DWX's development process back to square one.

                    How has the path into gun ownership changed from hunting to self-defense and competition?

                    The old route ran through a dad or grandpa who hunted, but now many people shoot their first gun around age 25 and enter through self-defense or competition. Hunting still works as one of the strongest on-ramps into gun ownership.

                    How does the Pittman-Robertson excise tax connect competition shooters to conservation?

                    The Pittman-Robertson excise tax means competition and tactical buyers already fund conservation, not just hunters. Daniel and the hosts cite it as proof that the supposed split between hunters and tactical owners does not hold up.

                    Why did CZ-USA acquire Colt, and why keep manufacturing in Connecticut?

                    CZ acquired Colt as part of expanding its line into AR-platform rifles and revolvers, including retro designs like the Python and Cobra. Staying in Connecticut preserves the skilled workforce and gives the company a voice in a tough state.

                    How does CZ-USA design firearms that fit smaller shooters instead of just 'pink it and shrink it'?

                    Daniel rejects the old 'pink it and shrink it' approach to reaching women and smaller shooters. He stresses that real product development needs someone with genuine passion driving decisions, not just a swap of color or barrel length.

                    What testing does CZ-USA put a competition pistol through before it ships?

                    CZ takes a competition pistol to 50,000 rounds as part of its testing bar. Daniel also describes the discipline of launching at SHOT Show without shipping vaporware before a product is truly ready.

                    Chapters
                    • 00:00 — Meet Daniel and the CZ Group lineup
                    • 01:19 — Why the US is CZ's biggest market
                    • 02:35 — Importing and domestic manufacturing under the ATF
                    • 03:54 — Handling a moving regulatory goalpost
                    • 04:36 — Dedicated product managers and a vast line
                    • 05:55 — Attacks on hunting and the demographic shift
                    • 08:53 — COVID, clean food, and hunting's resurgence
                    • 12:32 — The Second Amendment isn't about hunting
                    • 15:20 — Reaching women beyond 'pink it and shrink it'
                    • 18:27 — Fighting the redefinition culture war
                    • 21:18 — Supply chains, SHOT Show, and the DWX story
                    • 25:24 — The Colt acquisition and its history
                    • 28:25 — Staying in Connecticut and the workforce question
                    • 35:49 — The next five years and where to find CZ

                    • About the guest

                      Daniel is a product manager at CZ-USA who handles the company's rifles and shotguns, with a focus on hunting and target shooting. He has been with CZ for about nine years and is a hunter and shooter himself, processing his own game. He notes that CZ acquired Colt about two years ago and recently picked up Sellier & Bellot in the Czech Republic, and he has taught concealed carry classes [VERIFY]. His exact job title and any social media handles were not stated in this episode.

                      Key quotes
                      "I've been with CZ for about nine years, and one thing I love about it is we have almost everything, right?" — Daniel (CZ-USA)
                      "we still take about over half of what our factory produces into the US and so we are the biggest customer, for lack of a better term." — Daniel (CZ-USA)
                      "you have to have someone that has that passion, right? You can't just have a guy that, oh well, let's do this color. I think this barrel length is going to work." — Daniel (CZ-USA)
                      "the old saying used to be pink it and shrink it." — Daniel (CZ-USA)
                      "A lot of people will say the second Amendment's about hunting. It's not about hunting" — John
                      "we take our competition pistol to 50,000 rounds." — Daniel (CZ-USA)
                      "That supplier went out of business due to Covid. So that started our whole development process basically back at square one." — Daniel (CZ-USA)
                      "we really want to work ourselves out of a job." — Kaylee
                      41 min
                    • 3D Printing Makes Gun Control Obsolete (ft. Print Shoot Repeat)

                      Print Shoot Repeat, the masked YouTube creator known as PSR, joins State of the Second at Shot Show to talk about how 3D printed firearms became his life's work. He explains that he wasn't an avid gun owner before the pandemic. He owned a skeet-shooting shotgun, then bought home defense guns after a neighbor going through a mental health crisis made threatening comments. Taking apart his Glock to clean it sparked a fascination with how firearms work as machines. After watching a documentary about Jay Stark, a designer testing the FGC9 in Europe where it's illegal, he bought a printer, printed a Glock, filmed himself shooting it, and saw the video hit 20,000 views in a week. The channel grew from there, built on light-hearted gun reviews and original music videos like the HK Slap tribute and the 'Glong.'

                      The conversation digs into the legal and cultural fight around privately manufactured firearms. PSR makes the case that making your own gun is older than the country and federally legal in most states, though Washington, California, New Jersey, New York, and Maryland restrict it. He breaks down California's rule requiring a serialized 3.5 ounce steel piece embedded so the gun is inoperable if it's removed, and notes a fan who legally submitted five serialized printed guns there before the law changed. GOA's co-host pushes back on the 'ghost gun' label as fear-driven propaganda, and PSR points out that articles from outlets like Sky News and the Washington Post have roped him in as a right wing extremist, which he says he is not.

                      PSR also covers the censorship side: YouTube's terms ban teaching people how to make a firearm, he's carried two strikes (one away from removal), and he now avoids even saying '3D printing,' calling it 'squirting' instead. GOA's co-host lays out the legislative stakes, including the Undetectable Firearms Act funding set to expire March 8 and GOA's letter urging Congress not to refund it. The episode closes on a plea for less division. PSR describes a day shooting in the desert with friends from opposite political spectrums and argues that even reaching people who don't like guns is a step in the right direction.

                      Questions this episode answers
                      How did Print Shoot Repeat get into 3D printing guns?

                      He wasn't an avid gun owner before the pandemic, but cleaning his Glock sparked a fascination with how firearms work. A documentary about designer Jay Stark led him to buy a printer, print a Glock, and film himself shooting it; the video hit 20,000 views in a week and the channel grew from there.

                      Is it legal to 3D print your own firearm in the United States?

                      Print Shoot Repeat says making your own gun is older than the country and federally legal in most states. Washington, California, New Jersey, New York, and Maryland restrict it; California, for example, requires a serialized 3.5-ounce steel piece embedded so the gun is inoperable if it's removed.

                      Why does Print Shoot Repeat wear a mask in his videos?

                      Print Shoot Repeat keeps his identity hidden behind a mask, performing under the PSR persona while filming most of his own videos. The episode discusses the mask alongside the media attention and the right-wing-extremist labels outlets have tried to attach to his work.

                      What is the FGC9 and who designed it?

                      The FGC9 is a 3D printed firearm associated with designer Jay Stark, the subject of a documentary about testing the gun in Europe where it's illegal. Watching that documentary is what pushed Print Shoot Repeat to buy a printer and start the channel.

                      Why is the term 'ghost gun' considered misleading?

                      Gun Owners of America's co-host argues the 'ghost gun' label is fear-driven propaganda rather than an honest description of privately made firearms. Print Shoot Repeat adds that outlets like Sky News and the Washington Post have wrongly cast him as a right-wing extremist, which he says he is not.

                      How has YouTube cracked down on 3D printed gun content?

                      YouTube's terms ban teaching people how to make a firearm, and Print Shoot Repeat has carried two strikes, one away from removal. To avoid triggering the rules he no longer says '3D printing' on his channel, calling it 'squirting' instead.

                      What is the Undetectable Firearms Act and what is Gun Owners of America doing about it?

                      Funding tied to the Undetectable Firearms Act was set to expire on March 8, and Gun Owners of America (GOA) sent a letter urging Congress not to refund it. The episode frames the act as a key legislative stake in the fight over privately manufactured firearms.

                      How do firearms companies use 3D printing in their own products?

                      The episode covers how firearms companies use 3D printing in their products, placing PSR's home-built work within a broader industry that already relies on the technology. The summary does not detail specific company applications beyond noting the topic is covered.

                      Chapters
                      • 00:00 — Welcome and who is Print Shoot Repeat
                      • 01:13 — From a skeet shotgun to home defense guns
                      • 03:38 — The Jay Stark documentary and the FGC9
                      • 05:22 — Printing a Glock and the channel takes off
                      • 06:07 — The 3D printing community and inspiring others
                      • 07:32 — Why he wears the mask
                      • 09:35 — Innovation and the older-than-the-Republic tradition
                      • 11:27 — 3D printing versus 80 percent builds
                      • 14:46 — The music videos and bringing new people in
                      • 20:35 — The ghost gun label and media attention
                      • 22:42 — YouTube strikes and saying squirting
                      • 26:43 — How firearms companies use 3D printing
                      • 30:36 — The Undetectable Firearms Act and GOA's letter
                      • 34:58 — Politicians who don't understand guns
                      • 39:18 — Finding common ground and the plug

                      • About the guest

                        Print Shoot Repeat, known online as PSR, is a masked YouTube creator who has run his channel for about three years and focuses primarily on reviews of 3D printed guns. He says he wasn't an avid gun enthusiast before the pandemic, when a threatening neighbor led him to buy home defense firearms; cleaning his Glock got him interested in how guns work as machines. He has a background in filmmaking and music, has played violin since childhood, films most of his videos himself, and produces original music including an HK Slap tribute and a track called the Glong, with an album planned for the year. He attended Finnish Brutality in Finland and says he lives in Nevada.

                        Key quotes
                        "So it's always been your right to make your own gun. And whether it's with a 3D printer or whether it's with a CNC mill or whether it's with, you know, bending a flat to make an AK receiver or whatever it is, just 3D printing makes it a whole lot easier." — Print Shoot Repeat
                        "People have 3D printers and they're gonna 3D print guns whether you like it or not." — Print Shoot Repeat
                        "I've actually had to stop even using the word 3D printing on my channel. So I don't actually use the word 3D printing. I call it either 3D squirting or just squirt it." — Print Shoot Repeat
                        "when it comes to this concept of manufacturing your own firearms, it's a tradition that predates our country." — GOA Co-Host
                        "I want to try to bring people from outside in and particularly get younger people involved too, because I think the younger generation will bring us into a better place, hopefully." — Print Shoot Repeat
                        43 min

                      About State of the Second

                      From the publisher's feed

                      "State of the Second isn’t your typical 2A podcast—it’s a backstage pass into the firearms industry.

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