When you set clear goals, it’s much easier to stay motivated (and therefore satisfied) on your entrepreneurial journey. In this episode, the CEO of Transformify, Lilia Stoyanov, shares her approach to goal setting, the importance of getting experience before going out on your own, and why you should always pay attention to the numbers!

About Lilia Stoyanov:

Lilia Stoyanov is an angel investor and the CEO of Transformify, a revolutionary HR software and freelance platform. As a visionary leader who built a ”hiring one-stop shop,” Lilia has received many awards, including the 2018 Female Entrepreneur Enterprise Award, the 2017 First Women Award, and the Top 10 Fintech Innovations Award. 

Episode highlights:

• Ask yourself what you want and get clear on the answer. It's much easier to plan your roadmap to success when you have clarity around where you are heading. (06:57)
• Pay attention to the numbers! If you don’t focus on profitability and sustainability, the value of your business can come crashing down overnight. (07:47)
• Get as much experience as you can before you start your own business. There are certain things that you need to know to be able to succeed, and you can’t learn those things in school. (24:22)
• Fill your life with learning opportunities. Read books, listen to podcasts, and nurture relationships with knowledgeable people; this is how you will grow as an entrepreneur. (26:44)
• Goals keep people motivated and motivated people are more satisfied at work. To enhance the level of satisfaction within your business, set measurable, well-defined goals for yourself and your team members that can be achieved within the space of a few months. (37:30)

Lilia’s best advice for entrepreneurs:

“It’s impossible to be good at what you do if you isolate yourself. You need to speak with other entrepreneurs, with people who are successfully managing businesses. You need to learn from them.” (27:02) 

Connect with Lilia:

• LinkedIn
• Instagram
• Website

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