We sat down with Rod Duke, Managing Director and Deputy Chairman of Briscoe Group, to unpack how he leads one of New Zealand’s most recognisable retail brands through change and challenge. With Briscoes Homeware and Rebel Sport firmly cemented as Kiwi household names—and Briscoe Group reporting impressive 2024 and 2025 sales of $791.5 million—Rod shares his insights on staying ahead of the curve, building business resilience, and driving growth in a tough economic climate.