In this episode, Chris and Anne sit down with Debbie Balaker, Director of Marketing and Training at M. Shapiro Real Estate Group to talk all things marketing and how she's staying ahead of the curve by constantly testing and mastering new tactics and technologies for marketing multifamily communities including lease-ups and manufactured home communities.  We cover geofencing, TikTok, brand development, interactive site maps, and everything in-between.

In this episode, Chris and Anne sit down with Debbie Balaker, Director of Marketing and Training at M. Shapiro Real Estate Group to talk all things marketing and how she's staying ahead of the curve by constantly testing and mastering new tactics and technologies for marketing multifamily communities including lease-ups and manufactured home communities. We cover geofencing, TikTok, brand development, interactive site maps, and everything in-between.

In this episode, Chris and Anne sit down with Debbie Balaker, Director of Marketing and Training at M. Shapiro Real Estate Group to talk all things marketing and how she's staying ahead of the curve by constantly testing and mastering new tactics and technologies for marketing multifamily communities including lease-ups and manufactured home communities.&nbsp; We cover geofencing, TikTok, brand development, interactive site maps, and everything in-between.

Staying Ahead of the Curve: Pushing Multifamily Marketing Forward with Debbie Balaker

Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez. The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one actionable item you can implement within your organization.&nbsp; We invite you to listen, comment, follow our page, share episodes, and invite yourself on as a guest (seriously, though, we love collaboration). We appreciate your support, and welcome to The Apartment Department!

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Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez. The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one actionable item you can implement within your organization.  We invite you to listen, comment, follow our page, share episodes, and invite yourself on as a guest (seriously, though, we love collaboration). We appreciate your support, and welcome to The Apartment Department!

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Staying Ahead of the Curve: Pushing Multifamily Marketing Forward with Debbie Balaker

Staying Ahead of the Curve: Pushing Multifamily Marketing Forward with Debbie Balaker

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