We talk about:

• The convincing that needs to be done to help your client see the solution.


• The three important moments in a brand strategy process:
  
  
  
  • The first is the brand workshop. It is the essential starting point for each project.
  
  
  • The second is the truth session. Challenge all of the assumptions made in the workshop with your research.
  
  
  • The third is the brand strategy presentation.
  
  
  
  


• Involve the clients in the process.


• First, explore the problems and research, and then begin defining the values and purpose of the company.


• You need to back up your thoughts and opinions with actual data.


• Making it tangible will make it realistic.


• Showing examples will take away fears and add reality.


• Use data to support your opinion.


• You’re not on the sidelines, and neither are they.


• Is it ever possible to be 100% sure?

Important Quotes:

• “Make sure everyone is excited about the solution you’re presenting.”


• “Support it with research.”


• “Define the direction of the brand together.”


• “Incorporate your client’s’ vision.”


• “Think about the narrative.”


• “Make it tangible.”


• “You’re not standing on the sidelines.”

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