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Stellar Development Foundation’s CMO on Why Stablecoins Are the Gateway to Tokenizing Everything
Unpacking the long-game philosophy of SDF's new CMO.
Jason Karsh, the new CMO of Stellar Development Foundation, has built his career moving through some of tech and crypto's most formative companies, from Google to Coinbase to Block, and he's bringing his long-game philosophy to one of the industry's oldest and most quietly consequential blockchains. In this episode of Gen C, Sam sits down with Jason to talk about why crypto keeps leading with the wrong message, how Stellar went from $500M to $2B in real-world assets in a single year, and why a "get rich slow" approach might be the most radical marketing strategy in Web3.
Links mentioned from the podcast:
Jason’s Twitter: https://x.com/jasonkarsh
Stellar Development Foundation Website: https://stellar.org/
From our sponsor:
Check out CoinDesk’s latest research report on privacy in the age of scale, commissioned by GenZcash: https://www.coindesk.com/research/encryption-supremacy-zcash-and-privacy-in-the-age-of-scale
Timestamps:
00:00 Unlocking Idle Assets
00:38 Meet Stellar Development Foundation CMO
02:26 From Google to Crypto
04:00 Crypto Branding Reality
07:46 SDF Focus and Timing
10:51 Making Stablecoins Click
13:02 One Voice Many Audiences
15:20 Get Rich Slow Marketing
19:04 Founders as Storytellers
22:19 RWA Growth on SDF
24:56 Stablecoins vs Tokenization
26:17 Next 100M Humans or Agents
28:05 Final Thoughts
-
"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.
View all episodes
By CoinDesk
4.7
641641 ratings
Unpacking the long-game philosophy of SDF's new CMO.
Jason Karsh, the new CMO of Stellar Development Foundation, has built his career moving through some of tech and crypto's most formative companies, from Google to Coinbase to Block, and he's bringing his long-game philosophy to one of the industry's oldest and most quietly consequential blockchains. In this episode of Gen C, Sam sits down with Jason to talk about why crypto keeps leading with the wrong message, how Stellar went from $500M to $2B in real-world assets in a single year, and why a "get rich slow" approach might be the most radical marketing strategy in Web3.
Links mentioned from the podcast:
Jason’s Twitter: https://x.com/jasonkarsh
Stellar Development Foundation Website: https://stellar.org/
From our sponsor:
Check out CoinDesk’s latest research report on privacy in the age of scale, commissioned by GenZcash: https://www.coindesk.com/research/encryption-supremacy-zcash-and-privacy-in-the-age-of-scale
Timestamps:
00:00 Unlocking Idle Assets
00:38 Meet Stellar Development Foundation CMO
02:26 From Google to Crypto
04:00 Crypto Branding Reality
07:46 SDF Focus and Timing
10:51 Making Stablecoins Click
13:02 One Voice Many Audiences
15:20 Get Rich Slow Marketing
19:04 Founders as Storytellers
22:19 RWA Growth on SDF
24:56 Stablecoins vs Tokenization
26:17 Next 100M Humans or Agents
28:05 Final Thoughts
-
"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.
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