Building your brand and attracting customers are important parts of business success, and no one does it better than Chick-Fil-A. Jesse Cole sits down with the former Executive Vice-President and Chief Marketing Officer of Chick-Fil-A, Steve Robinson as they talk about building brands. Steve shares his experiences working with the fast-food titan, running their marketing campaigns and what he learned about engaging customers. Steve also talks about the need to gain your customer’s loyalty by listening to their feedback and how to use that feedback constructively. A must-listen episode for people in the marketing space, or if you’re seeking tips on building your own brand.

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