This week on Leaving Academia, I’m joined by former professor turned brand messaging expert Jen Liddy. She’s breaking down exactly how to market your work without losing your unique voice.

We talk about:

💬 Why most new business owners overthink their messaging

💬 How to mirror what your audience actually needs to hear

💬 The power of brand voice (and why it shouldn’t sound like your professor persona)

💬 How to make your services sound compelling—yes, even if you edit dissertations for a living

Whether you’re building a coaching or editing business, this episode will help you connect with the right people without sounding salesy or fake.

Watch this episode on YouTube or listen on your favorite podcast app.

Want to work with Jen? Contact her at jenliddy.com

And grab Jen's free guide here: jenliddy.com/backstage

Coupon code: PAULINA

Curious to find out more about freelance academic editing or coaching? Get my free video series and hear my story:

https://AcadiaEditing.com/BecomeAnEditor

0:00 - Discovering Your Brand Voice

2:20 - Differentiating Your Message

5:00 - Understanding Brand Messaging

7:30 - Mirrors and Marketing

11:15 - Finding Your Ideal Client

15:45 - Steps to Stand Out

19:00 - Crafting Your Own Persona

23:25 - The Power of the Word You

27:40 - Engaging with Your Audience

31:00 - Strategic Use of AI

34:30 - Reducing Overwhelm in Messaging

37:20 - How to Avoid Burnout in Branding

41:05 - Practical Tips for New Business Owners

45:25 - Final Thoughts on Effective Communication

49:50 - Resources for Further Learning

53:00 - Connecting with Jen Liddy

Hosted on Acast. See acast.com/privacy for more information.