If you wanted to pursue something, and you found out it was a crowded market, would you continue to pursue it, or would it prevent you from starting? A lot of people I talk to don’t make the jump because they think a crowded market is a bad thing, but that’s just not true.
There are many reasons why joining a crowded market can be good! For one, it means there’s a demand for that service, whether it’s photography, art, coaching, or any other industry. You won’t need to educate your audience on it because they already know it’s there. Additionally, joining an established market means you have the potential to grow faster compared to starting a market from scratch. Also, the presence of competitors in an existing market can validate the viability of your business.
The key to standing out in a crowded market is crafting your unique value proposition or UVP. It’s all about leaning into your personality, background, and skill sets, and sharing your values, beliefs, and experiences with your followers. When you can connect with others on a personal level, that’s what’s going to attract the right clients for you.
In this episode, we chat about:
- The benefits when you enter a crowded market
- The importance of understanding your Unique Value Proposition (UVP)
- Identifying your zone of genius
- Connecting through personal stories to attract the right clients
Resources Mentioned in This Episode:
Check out the book, The Big Leap by Gay Hendricks
Come join us at ElopementCon from May 14-16, 2024!
ElopementCon is a virtual conference designed exclusively for elopement photographers and filmmakers. Scheduled for May 14-16, 2024, it's a platform where industry professionals gather to share insights, strategies, and stories about capturing intimate and adventurous elopements. Thirty speakers will present on a wide range of topics including: SEO, storytelling, client experience, business practices, social media, ads, AI, inclusivity, and more! Our goal is to empower, educate, connect and inspire our community in the first and only elopement photography and filmmaking conference.
Elopement Photography Resources:
Offerings:
🔥 Grab my mini-course How to Book Elopements for only $9.
🔥 Learn more about The Elopement Photographer Mastermind™️.
Freebies:
🔥 Get my free Elopement Planning Questionnaire, so you can streamline your elopement planning process and get 5-star reviews from your couples.
🔥 Watch my free workshop, Cheap & Easy Google Ads, to learn how to get on the first page of Google using paid ads.
If this episode made you feel stoked, please CLICK HERE to leave us a review!
Connect with Megan: IG @meganmacphail
IG @stokedwithmeganmacphail
Website: www.meganmacphail.com
STOKED with Megan MacPhail guides entrepreneurs in scaling their elopement photography business to achieve six-figure income, financial freedom, and adventure-filled travel while growing their photography career.