Happy 2024! This time of year is the perfect time to reflect on our goals and to set the stage for 2024. And since we want to make sure everyone has the best 2024 ever, we are exploring some tips on how you can set yourself up for the upcoming year.

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It’s easy for us to get pulled off course from achieving our goals, especially when we compare ourselves to others, so it’s crucial that when you are creating your goals, you start with the end in mind, and don’t worry because we will guide you on how to effectively do this.

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We’ll also discuss the things that worked for us in 2023, what didn’t, and how we can leverage those experiences to make this upcoming year even more successful. Along with that, we emphasize the importance of planning your personal days early on so you aren’t overworking yourself throughout the year.

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Get ready to make 2024 your best year yet!

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In this episode, we chat about:

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• What worked for us in 2023 and what didn’t work
• Defining what success looks like to you
• How to set goals for 2024 by using SMART goals
• Acknowledging the resources you need to achieve your goals
• Embodying the person you want to become
• Using a wall calendar to schedule your year
• Our goals for 2024
• The importance of checking in throughout the year

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If this episode made you feel stoked, be sure to share it with a friend, leave a review, or DM me on Instagram at @‌stokedwithmeganmacphail and let me know your thoughts.

You can also connect with me on my website: www.meganmacphail.com

As humans, we all have times where we struggle with guilt and shame. I work with a lot of people who have big dreams for their lives and businesses, and sometimes just don’t take action to build those businesses because of things like guilt and shame. While it’s common to have these feeling, there can be some major consequences if we let them dominate our lives.

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So, how can we overcome these feelings of guilt and shame? In this episode, we are not only exploring ways to overcome these emotions, but also how to recognize when you’re struggling with those feelings and understanding how they can each show up in the life of a business owner.

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In this episode, we chat about:

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• The difference between guilt and shame
• How guilt manifests itself in entrepreneurs
• Can guilt be a motivator?
• How shame manifests for entrepreneurs
• The consequences of guilt and shame
• How to recognize you’re struggling with guilt and shame and how to overcome it

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Podcast Episodes Mentioned in This Episode:

Episode 8 - Harnessing the Power of Imposter Syndrome

Episode 9 - How to Recognize Burnout and Prioritize Self-Care

Episode 10 - Learning to Embrace Your Imperfections

Episode 25 - How Grit Shapes Resilient Entrepreneurs

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If this episode made you feel stoked, be sure to share it with a friend, leave a review, or DM me on Instagram at @‌stokedwithmeganmacphail and let me know your thoughts.

You can also connect with me on my website: www.meganmacphail.com

If you’re looking for a creative spark, then this conversation with my next guest is for you! Meagan Lawler is an elopement photographer, business coach, and workshop host based in Colorado.. She is a multi-passionate artist who not only loves photography, but also ceramics, DIY house projects, interior design, and anything fine art. Join us as we dive into Meagan’s journey from shooting big weddings in Indiana to moving to Colorado and completely rebranding and shifting to elopement photography.

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This episode is all about creativity, including the importance of mindfulness and gratitude in fostering your creativity, and how to stay inspired in channeling your creativity. Meagan is sharing valuable insights on how to always continue to nurture your creative spirit.

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Whether you’re just starting your creative journey or you’re looking to reignite the creativity you once had, this episode is sure to leave you walking away with valuable tips you can start using today.

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In this episode, we chat about:

• Meagan’s story of moving from Indiana to Colorado and building her photography business there
• How to channel your creativity
• The importance of boredom when it comes to being creative
• The role mindfulness and gratitude play in fostering creativity
• Reflecting on your childhood interests that bring joy and creativity
• Embracing imperfection

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Connect with Meagan:

Photography Instagram: @‌meaganlawler

Photography Website: Adventure Elopement Photographer

Photography Tik Tok: Meagan Lawler's Creator Profile

Elopement Education: The Adventure Roadmap

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If this episode made you feel stoked, be sure to share it with a friend, leave a review, or DM me on Instagram at @‌stokedwithmeganmacphail and let me know your thoughts.

You can also connect with me on my website: www.meganmacphail.com

Todd and I just got back from our 3 week trip to Patagonia and it was so freaking incredible! This trip served as both our honeymoon and birthday celebration, and we are excited to share the amazing experiences we had.

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From the beautiful 9:30pm sunsets to all of the different wildlife we encountered, like guanacos, flamingos, and even a puma, this trip was one we will never forget!

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But it wasn’t just about scenic views. We are sharing some unexpected challenges we faced during one of our hikes, and how it was parallel to the obstacles we face in life and business.

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Although we share the joys and luxuries of our trip, this episode also serves a reminder that every year is a work in progress. Take a moment to reflect on this past year - celebrate the things that went well, acknowledge the areas that could have been more successful, and decide how you are going to grow and do better next year.

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In this episode, we chat about:

• What Patagonia was like and all of the different things we got to see and do
• How this trip was more of a splurge than any other trip we have taken
• The challenges we faced during one of our hikes and how it can be compared to life and business
• The importance of prioritizing your health and well-being

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If this episode made you feel stoked, be sure to share it with a friend, leave a review, or DM me on Instagram at @‌stokedwithmeganmacphail and let me know your thoughts.

You can also connect with me on my website: www.meganmacphail.com

Get ready to be inspired! I have Laura Bertaud from Together We Roam, an incredibly talented elopement photographer based out of Colorado who is also a business coach. In our conversation, Laura shares her journey from being a child of immigrants and the challenges she faced to becoming a successful entrepreneur.

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Laura is so raw about everything she has been through. She talks about her transition from leaving the corporate world and pursuing her passion for elopement photography, as well as the challenges as a person of color in a predominantly white industry.

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Laura also opens up about her deep commitment and passion for helping others in similar situations, specifically children of immigrants, to emancipate themselves from corporate America by building their own businesses and living a life of true freedom.

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You will no doubt be inspired by Laura’s determination to rewrite her life’s narrative, breaking down barriers, and creating opportunities not only for herself, but for her community as well.

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In this episode, we chat about:

• Growing up as a child of immigrants and the challenges that were faced
• Navigating the elopement photography industry
• The transition from the corporate world to a business owner
• Empowering people of color children of immigrants through coaching
• Building generational wealth and creating opportunities

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Connect with Laura:

• Photography IG: @‌togetherweroamphoto
• Photography TikTok: Laura&Hugo
• Photography website: Colorado Elopement Photographer + Videographer
• Business coaching IG: @‌bizwithlauraa
• Business coaching TikTok: Laura | Photography Biz Coach

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If this episode made you feel stoked, be sure to share it with a friend, leave a review, or DM me on Instagram at @‌stokedwithmeganmacphail and let me know your thoughts.

You can also connect with me on my website: www.meganmacphail.com

Today, I am so excited to have a multi-passionate entrepreneur who is primarily an elopement photographer based in New Hampshire, Kelsey Converse.

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Kelsey is someone who I have been Instagram friends with for years and she was actually one of the photographers I mentored back in 2020 when I was doing my first free mentorship phone calls. And her business is doing incredible!

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We are diving into how Kelsey went from a career in corporate America to elopement photographer, her love for travel, and the moment she knew it was time to leave her old career for good. She is also sharing the highs and lows of her journey, including her role in coaching other photographers on how to avoid burnout themselves.

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Whether you’re a photographer or another type of entrepreneur, this episode is sure to give you inspiration and valuable insights.

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In this episode, we chat about:

• What Kelsey’s life was like before diving head-first into entrepreneurship
• How Kelsey decided to pivot into elopement photography
• Her experience being an East Coast elopement photographer
• The different things Kelsey is currently offering
• Some of the biggest wins Kelsey has seen in her coaching clients
• What Kelsey has planned for 2024

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Connect with Kelsey:

Instagram: @‌kelsconversephoto

Threads: Elopement + Small Wedding Photographer

Website: New Hampshire Elopement Photographer

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If this episode made you feel stoked, be sure to share it with a friend, leave a review, or DM me on Instagram at @‌stokedwithmeganmacphail and let me know your thoughts.

You can also connect with me on my website: www.meganmacphail.com

Get ready to dive into the story of our wedding reception/elopement celebration/elopement fiasco/whatever you want to call it! We had such a wonderful weekend with our family and friends, and we want to share the details with you!

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We are reflecting on the whirlwind of emotions, from the excitement of the day to the unexpected challenges. As introverts, we share the experience of navigating large social events and the drain it can have on your battery,, along with the guilt of not being able to spend quality time with everyone like we had hoped.

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Listen to hear why we ultimately decided to separate our elopement and the celebration, the joy of bringing everyone together (many meeting for the first time), and find out if there’s anything we would have changed about that day!

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In this episode, we chat about:

• Why we decided to split our elopement and celebration
• Prepping for the day (and why I did a lot of DIYing)
• Why we feel this day was so successful for us
• The things we would have changed (if any)

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If this episode made you feel stoked, be sure to share it with a friend, leave a review, or DM me on Instagram at @‌stokedwithmeganmacphail and let me know your thoughts.

You can also connect with me on my website: www.meganmacphail.com

Have you ever wondered how a pricing page could be the secret sauce to attracting new clients? Well, you’re in luck because today, we have our first ever guest, Jess Haney. Jess is a copywriter for creative service providers and coaches looking to launch and fill their group coaching programs, and she is spilling all the beans on how to craft a compelling pricing page.

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Jess and I have been working together since the beginning of 2021 when I was struggling to launch my education business. She helped me with the marketing and launching, and because of her, it was a huge success. I ended up asking her to write a pricing page for me and it totally changed the trajectory of my business.

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Fast forward to today, she now supports the students in the Elopement Photographer Mastermind as the copy coach to make sure their pricing pages are ones that will attract clients with ease.

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We are chatting all about pricing pages and the strategies that Jess helped both me and my students create well-crafted pricing pages, the importance of creating packages that go beyond the hours and focus on experience, and how teaming up with someone to accomplish something new can skyrocket the success of your business.

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In this episode, we chat about:

• How Jess and I started working together
• The different sections of the pricing page
• The importance of creating packages that show what the experience will be like for the client

Connect with Jess:

IG: @‌jesshaneycopy

Threads: Jess • Offer Ecosystem Strategist + Copywriter (@jesshaneycopy)

Website: https://jesshaney.com/

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We are now accepting applications for the Elopement Photographer Mastermind!

If this episode made you feel stoked, be sure to share it with a friend, leave a review, or DM me on Instagram at @‌stokedwithmeganmacphail and let me know your thoughts.

You can also connect with me on my website: www.meganmacphail.com

When you think of your personal brand, what comes to mind? Do you immediately think of your logo, fonts, and color palette? While those design elements are important, your brand is SO much more than that.

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Your personal brand is your ability to convey your unique personality, story, and values. It’s about creating a visual identity that aligns with your core values and your story. It’s not about holding back. It’s about embracing all of your quirks, interests, and aesthetics, and sharing those with others.

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When you build an authentic personal brand that truly reflects who you are, it’s going to resonate with your target audience. This authenticity is what will set you apart from others in your industry, and make you unforgettable to those that matter most.

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In this episode, we chat about:

• Why your personal brand is more than just colors, fonts, and a logo
• Your personal brand always aligning with your core values
• The importance of embracing your personality and interests

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If this episode made you feel stoked, be sure to share it with a friend, leave a review, or DM me on Instagram at @‌stokedwithmeganmacphail and let me know your thoughts.

You can also connect with me on my website: www.meganmacphail.com

Have you heard the saying, ‘The riches are in the niches?” This is a saying that I wholeheartedly believe to be true. Niching down and narrowing your focus to a specific, well defined target market is super, super important if you want to be successful.

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Niching down can be a scary thing because it may feel like you’re reducing your client pool, but the opposite is actually true. When you specialize in a specific area, you are going to stand out and people will see you as an authority figure in your industry.

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Whenever you niche down, it is always going to not only be beneficial for you, but the people you serve and your business as a whole.

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In this episode, we chat about:

• Why it’s important to niche down
• How I found my niche as an elopement photographer
• How it actually costs you more money if you specialize in everything

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If this episode made you feel stoked, be sure to share it with a friend, leave a review, or DM me on Instagram at @‌stokedwithmeganmacphail and let me know your thoughts.

You can also connect with me on my website: www.meganmacphail.com