Do you get the feeling apps are getting dumber? They are, and that’s a good thing. Behind the surprising simplicity of some of today’s top apps, smart developers are realizing that they’re able to get users to do more by doing less. A new crop of companies is setting its sights on changing user behaviors; the small behaviors in your life, hoping to reap big rewards.

They’re using the best practices of interaction design and psychology to build products with your brain in mind. Here’s how they’re doing it.

You can read the Nir and Far blog post on: Stop Building Apps, Start Building User Behaviors https://www.nirandfar.com/stop-building-apps-and-start-building-behaviors/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/