The $100 Million Mindset

Stop Chasing Leads: How Billy Cline Built a Market Leader by Playing the Long Game


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Most contractors chase leads. Billy Cline built a brand.

In this episode of The $100 Million Mindset, Todd Liles and Alan O'Neill sit down with Billy Cline, founder of The Door Company, to unpack how he turned a one-truck operation into a market leader—without buying leads or playing the short game.

Billy reveals how he used patience, positioning, and purpose to dominate a category most competitors ignored.

This isn't about ads or algorithms — it's about earning authority through service, reputation, and consistency.

You'll learn:

  • Why chasing leads kills long-term growth

  • How to own your category by defining it first

  • The secret behind Billy's "farming, not hunting" philosophy

  • Why Google can't replace brand trust

  • How patience compounds faster than ad spend

"Google hunts. Your brand should farm." — Billy Cline

If this episode hit home, follow, review, and share it with a business owner who's ready to grow with purpose. The $100 Million Mindset isn't for the average—it's for those bold enough to lead, scale, and leave a legacy.

Resources & Links:

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/mindset

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The $100 Million MindsetBy Todd Liles

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