Like many specialty services, a lot of ODs “dabble” but fail to make a service like Dry Eye a meaningful part of their practice. From a clinical and financial standpoint, dry eye has tremendous potential, but a lot of ODs are standing on the sidelines while doctors like Dr. Cohen are going all in and reaping the benefits!  

It takes time, effort and money to get where Dr. Cohen is, but the important thing is just to get started. In this episode, we hit the fundamentals of launching a dry eye specialty. Stop dabbling and start building. 

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