Streamlined Solopreneur: Tips to Help Small Business Owners Grow Without Burnout

Stop doing "Sales" and Start Having Conversations with Nikki Rausch


Listen Later

Recently, I sat down to dinner with my family when the doorbell rang. It was a door-to-door HelloFresh salesman, who wanted to make dinner easier for us (while ironically preventing me from eating dinner). I immediately got frustrated for two reasons: 

  1. It was dinner time and the interruption was unwelcomed
  2. I had already told this guy’s partner “no” several hours earlier. 

It was a conversation that not only was unwelcome but was already flat-out rejected once before. 

This sort of tactic is what gives sales a bad name, and why folks like us hate sales. But today’s guest, Nikki Rausch, is here to tell us that’s not at all how sales should work – and what we should do instead. 


Top Takeaways

  • Sales isn’t a one-way street. It’s a collaborative conversation that you have permission to enter into. And you get permission by asking. 
  • The person you’re speaking to has their own language – you need to tailor your offer to meet their needs and use their language. 
  • Never make assumptions! You can’t further a relationship without asking questions. Assumptions are driven by limiting beliefs. Questions lead to concrete answers.

Show Notes

  • Nikki Rausch
  • What Prepared Plumbers Can Teach You About Winning Business
  • The Selling Staircase: Mastering the Art of Relationship
  • Mastering the Sales Conversation

Sponsored by: Sensei


Sponsored by:

  • Sensei: Save 20% FOR LIFE with code JOECASABONA

Join my FREE Newsletter, Podcast Workflows

★ Support this podcast ★
...more
View all episodesView all episodes
Download on the App Store

Streamlined Solopreneur: Tips to Help Small Business Owners Grow Without BurnoutBy Joe Casabona, Business Systems Coach

  • 4.1
  • 4.1
  • 4.1
  • 4.1
  • 4.1

4.1

102 ratings


More shows like Streamlined Solopreneur: Tips to Help Small Business Owners Grow Without Burnout

View all
Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,445 Listeners

Shopify Masters by Shopify

Shopify Masters

381 Listeners

Science Quickly by Scientific American

Science Quickly

1,384 Listeners

The a16z Show by Andreessen Horowitz

The a16z Show

1,087 Listeners

HBR IdeaCast by Harvard Business Review

HBR IdeaCast

1,836 Listeners

All Ears English Podcast by Lindsay McMahon and Michelle Kaplan

All Ears English Podcast

2,261 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,265 Listeners

TED Tech by TED Tech

TED Tech

397 Listeners

Round Table China by China Plus

Round Table China

148 Listeners

Noah Kagan Presents by Noah Kagan

Noah Kagan Presents

903 Listeners

日谈公园 by 日谈公园

日谈公园

455 Listeners

My First Million by Hubspot Media

My First Million

2,653 Listeners

Think Fast Talk Smart: Communication Techniques by Matt Abrahams, Think Fast Talk Smart

Think Fast Talk Smart: Communication Techniques

798 Listeners

知行小酒馆 by 有知有行

知行小酒馆

369 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

358 Listeners