In this episode, I dive into the hidden truths about what we’re really putting into our bodies and how the food industry has shaped our health habits—often to our detriment. I break down the deceptive marketing tactics around nutrition labels, the dangers of processed ingredients, and why it’s time to stop counting calories and start focusing on the ingredients that matter.
I’ll share eye-opening examples of “healthy” foods that are anything but, the shocking history behind industry practices, and how big food, pharma, and government are all intertwined. Most importantly, I’ll give you actionable steps to take ownership of your health by understanding what’s on your plate and who controls it.

This episode is all about empowerment—because real change starts with you. Let’s uncover the truth together and make better choices for a healthier future.

💪 OWN IT Coaching

If you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching.

It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data. 

Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation.

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📖 Holy Health | The Book

Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance.

Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin.

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