Estheticians in Business

Stop Hiding Your Openings (Marketing Mondays)


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If your clients don’t know you have availability… how can they book? 🤔 This week’s quick Marketing Monday tip is all about showing up and posting your openings with confidence. I’m sharing how to use your Instagram stories (or email) to fill spots faster, reduce cancellations, and remind clients that you’re ready for them.

This is such a simple but powerful strategy—and once you start, you’ll be shocked how quickly those empty gaps disappear.

  • Why hiding your availability is slowing down your bookings

  • The easiest way to post your weekly openings

  • How showing booked-out time slots creates social proof

  • Why stories are your best friend for last-minute cancellations

  1. Post your availability for the week in your Instagram stories.

  2. Add a clear CTA like: “Snag your spot” or “DM me to claim one of these times.”

  3. Update the stories as each spot is taken to build excitement and trust.

Screenshot this episode and tag me @estheticiansinbusiness if you try this tip! And if you loved today’s quick win, don’t forget to come back next Monday for another bite-sized marketing boost.

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Estheticians in BusinessBy Allyson Steinberg

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