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Contractors don’t just get screwed by bad marketing agencies.

They get screwed because they hand over money, stop asking questions, ignore their numbers, and hope some “expert” is going to save their business.

In this episode, Tom Reber sits down with Josh Osborne for a raw conversation about contractor marketing, business ownership, resilience, and why so many contractors keep getting bled dry by people who don’t understand the trades.

Josh is Tom’s partner at No Excuses Media, and together they break down what contractors need to stop doing if they want their marketing to actually work. They talk about the mistakes contractors make when hiring marketing help, why your message matters more than your tactics, and why no lead source in the world can fix weak leadership and a victim mindset.

Tom and Josh also dig into Josh’s backstory...getting given up for adoption at 12, building a multi-million-dollar business, suffering a heart attack at 28, losing everything, and rebuilding his life and business from the ground up.

This one is about marketing, but it’s also about ownership.

About getting punched in the face and getting back up.

About stopping the excuses, leading from the front, and building a business that doesn’t keep draining your wallet and your life.

In this episode, Tom and Josh cover:

• Why most contractors get burned by marketing agencies
• The biggest mistakes contractors make when hiring marketing help
• How to know if a marketing company actually understands your business
• Why your message is more important than the latest marketing tactic
• How victim thinking wrecks your growth
• Why owning your numbers is still non-negotiable
• Josh’s story of losing everything and rebuilding
• What contractors need to do to market smarter and stop getting bled dry

If you’re tired of wasting money on marketing, tired of guessing, and tired of getting sold a bunch of crap by people who’ve never run a contracting business, this episode will hit home.

Share it with another contractor who needs to hear it and make sure you subscribe to The Contractor Fight for more no-BS conversations on sales, profit, leadership, and building a business that actually works.

About The Contractor Fight

The Contractor Fight helps home improvement contractors make more money, sell better, lead stronger, and build businesses that actually support the life they want. Through coaching, training, content, and community, Tom Reber and The Fight have helped thousands of contractors stop undercharging, stop winging it, and start building profitable companies with intention.

If this episode hit home, share it with another contractor and subscribe for more straight-talk business advice from The Contractor Fight.