Today we're discussing Amie's decision to relaunch her second novel 6 months after its initial release. Sub-topics include: how the concept of a single launch is driven by legacy institutions and gatekeepers; whether a "launch week" is important; strategies we're using to launch something a second time; the timelessness of your art; the benefits you might get from doing several launches rather than one (or how your ability to sell can improve with each launch of the same product); and more!

I was really late putting this up since we're still feeling a little out of routine with the move. Hopefully you all enjoy it!

We would love if you caused some trouble and bought Amie's book.