Anybody can sell a commodity. And nearly everybody who tries to sell a product fails. Why? Because they didn’t market their products effectively.

In this episode of Business Outlaws, BigMike talks marketing with Chris “Bulldog” Collins and host Jayme Foxx. In particular, BigMike calls out cookie-cutter influencers and self-proclaimed brand builders who are guilty of making one of the most dire marketing mistakes there is: Being exactly the same as everybody else in their industry