Drowning in marketing to-do lists? Posting consistently but getting zero traction? You're not alone, and you're not broken. The problem isn't that you're not doing enough. It's that you're chasing tactics without strategy.

In this episode, Kevin Kauffman sits down with Sarah Heeter, owner of Podfox Media and the producer behind Next Level Agents for seven years, to cut through the noise around online marketing. They break down why most marketing strategies fail, how to build one that actually works for your business, and when it's time to stop adding platforms and start going deep on what matters.

If you've ever felt overwhelmed by the pressure to be everywhere online, this conversation will give you permission to subtract and the framework to focus on what moves the needle.

Key Topics Discussed:

Why everyone telling you what you "should" be doing is selling you that thing (and how to filter the noise)

The critical difference between sales activities and marketing activities (and when to use each)

The one question that changes your entire content strategy: who are you actually talking to?

Why your just-listed posts are doing basically nothing for you (and what creates real connection instead)

How to pick the right platform based on who you are, not what's trendy

The three questions that determine whether your marketing will work or waste your time

Building workflows that make consistency feasible instead of exhausting

When podcasting makes sense for your business (and when it absolutely doesn't)

How to show up authentically without worrying about appealing to everyone

Biggest Takeaway:

Marketing isn't about being everywhere. It's about showing up consistently where your people actually are, as yourself. Get clear on who you're serving, what they care about, and what you want to build. Everything else is just noise.

Take Action:

Stop trying to do all the things. Answer these three questions and build your strategy from there:

Who are you talking to? (Get specific)

What do you want them to get from your content?

What do you want to get out of it?

Where those three things overlap is where your content should live.

Ready to take your business to the next level? Visit nextlevelagents.com/exp to learn more about joining the Next Level Agents community.

Thinking about starting a podcast? Sarah is hosting Podcast Launch Prep Week December 8-12, 2025. Five days, $99, and you'll walk away with your title, launch strategy, and six months of content planned. Learn more at podfoxmedia.com.

Connect with Sarah Heeter:

- Website: podfoxmedia.com

- Podcast Launch Prep Week: December 8-12, 2025 (podfoxmedia.com/launch-prep-week) 

- Instagram: instagram.com/sarahkheeter

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