Most insurance agencies market themselves like they're still stuck in the last century, relying on tired tactics, generic messaging, and treating their marketing team like order-takers.

But what if your marketing could be your agency's ultimate weapon? My guest, Aubrey King, Director of Marketing at McConkey Insurance & Benefits, is here with a new framework for breaking out of the "boring insurance" mold. We get into why traditional agencies resist change, how McConkey uses its unique non-commissioned model to stand out, and the critical need to tailor your message and empower your marketing team. This is the guide for agencies ready to stop blending in and start getting noticed.

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KEY MOMENTS

(00:00:00) Stop Marketing Like It's 1990, with Aubrey King 

(00:06:09) The Marketer's Mindset: How Personal Challenges Fuel Professional Growth 

(00:09:37) Why Traditional Agencies Are Allergic to Modern Marketing 

(00:12:01) The Ultimate Differentiator: McConkey's Non-Commissioned Advantage 

(00:17:19) The Modern Marketing Formula: Audience, Message, Channel 

(00:24:09) Beyond Selling: Using Content to Educate & Retain Clients 

(00:31:21) The Agency Leader's Job: Get Out of Marketing's Way

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