In this episode, Caleb sits down with J.R. Lay—entrepreneur, bestselling author, and founder of Level Up Business—to explore how community banks can deepen relationships and drive growth through authentic communication. They discuss the power of personal branding, the role of video and content in building trust, and why helping first is the key to long-term success. J.R. also shares his “Five Cs” framework for connecting with entrepreneurs and creating meaningful community impact. If you're a bank leader looking to grow your influence and relevance, this episode is for you.

The views, information, or opinions expressed during this show are solely those of the participants involved and do not necessarily represent those of SouthState Bank and its employees

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