I thought I was recording an episode about podcast pitching.

Instead, it turned into a conversation about something so much bigger.

After thinking through a few ideas that had been coming together for me lately, I realized why so many podcast pitches miss the mark. It's not because people aren't qualified or don't have a great story. It's because they're focused on pitching themselves instead of pitching a conversation.

And honestly, this goes far beyond podcasting.

I see entrepreneurs making this mistake all the time. We spend so much time talking about what we do that we forget to explain why it matters. We lead with the podcast, the book, the coaching program, or the business, when what people really care about is where those things can help them get.

If you're trying to grow your personal brand, get invited onto more podcasts, or create more opportunities for yourself, I think this episode will give you a different way to think about authority and visibility.

After you listen, send me a DM on Instagram @thejessicaburgioshow and tell me one podcast you've always wanted to be a guest on. Maybe this is the week you finally hit send.

Connect with me:

Instagram: @jessicaburgio  |  @thejessicaburgioshow