Overcoming Emotional Discounting in Your Business

In this episode of Business Breakfast and Bedhead, host Dawn Bradley discusses the struggles of emotionally discounting in your business due to feelings of guilt and fear of confrontation. Bradley shares personal experiences and offers advice on developing confidence and communication skills to help service providers maintain fair pricing without feeling the need to discount services. The episode emphasizes the importance of self-worth and structured communication to avoid financial losses and build a sustainable business. Additionally, listeners are encouraged to join live discussions on Instagram for real-time advice and support.

00:00 Introduction and Welcome

00:43 Understanding Emotional Discounting

01:31 Personal Story: Overcoming Pricing Insecurities

06:39 The Impact of Emotional Discounting

10:11 Strategies to Stop Emotional Discounting

11:03 Interactive Q&A and Real-Life Examples

27:38 Final Thoughts and Encouragement

28:30 Closing Remarks and Call to Action

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